315 investigation | selling dog meat with sheep's head? "German puma counter" sells "tiger puma Zhuang" brand shoes
Buy a pair of "genuine Puma" shoes on the Internet, but find that they are "tiger puma Zhuang" brand shoes? Recently, Mr. Wang in Hangzhou disclosed to the surging news that he bought a pair of shoes with highly similar styles, logo and Puma brand in the "Puma counter in Germany" store on Taobao platform. After arrival, he found that it was not Puma brand, but "tiger puma Zhuang" brand shoes. He applied for a return refund for the reason of "fake brand", which was rejected by the merchant, and the appeal was rejected by Taobao platform.
In this regard, the customer service personnel of Taobao platform said that after investigation, the "tiger puma Zhuang" brand shoes sold by the merchant have business license, brand authorization, trademark registration certificate, product test report and other certificates, and the goods of the store are also marked with "tiger puma Zhuang" on the title, and the brand is consistent with the goods. For this situation, The platform can only judge that the brand is highly similar to Puma brand, but it cannot be regarded as selling fake goodsP align = "center" the store name is Puma counter in Germany
"Puma" becomes "tiger puma strong"
Mr. Wang introduced to surging news that during the "double 12" promotion of Taobao platform in 2021, he saw a pair of shoes with a high appearance similar to Puma brand on the platform, "I didn't know much about Puma brand. At that time, I saw that the store was called 'puma counter in Germany', and the logo and introduction of the shoes were also very similar to puma. I took the coupon and bought a pair of shoes. The original price was 299 yuan, but I got 118 yuan.".
After arrival, Mr. Wang found something wrong. "First, the taste of the shoes is very unpleasant and pungent. Secondly, the workmanship is also very rough. When you look at the label carefully, it is not puma, but Pumh." Mr. Wang went to Taobao platform again and found that the shoes he bought in the "Puma counter in Germany" were actually marked with "tiger puma Zhuang" brand shoes.
"There is great confusion in their store name and brand name. They can't see it without looking carefully." Mr. Wang then chose to return and refund on the platform and checked "fake brand" in the reason column of refund. However, the refund was rejected by the merchant. "They said they would change the reason of refund to" dislike or poor effect "before agreeing to my application, but I think this is a fake brand and the seller's behavior is wrong".
Mr. Wang said that after failing to reach an agreement with the merchant, he applied for the customer service intervention of Taobao platform three times, but the customer service decided that the store did not sell counterfeit goods on the grounds that the merchant provided product test reports, power of attorney, purchase invoices and other certificates, and rejected Mr. Wang's appeal.
After checking the relevant certificates provided by the other party, Mr. Wang found that the trademark registration certificate, brand authorization, purchase invoice, etc. of the store are all "tiger puma Zhuang" brands. "Their store name is German puma, but what they sell is" tiger puma Zhuang ", and the trademark Pumh is also a high imitation of puma. Isn't this a fake or shoddy?" Mr. Wang believes that businesses deliberately rely on "trademark registration certificate" and other materials to drill loopholes in the platform, and the platform does not judge by the actual situation, but by the complete documents to judge non fake brands, which also belongs to connivance in the production and sale of fake products.
Subsequently, Mr. Wang complained to the market supervision and Administration Bureau of Yuhang District, Hangzhou. In the closing feedback, the staff said that the merchants contacted three times refused to answer the complaint. The (Taobao) platform said that the complaint rights protection maintained the original handling opinions and could not support the demands of consumers. Mr. Wang's complaint mediation failed, and the staff suggested that he solve it through legal channels. This made Mr. Wang very angry, "why is it so difficult to solve a problem that can be identified by the naked eye?"P align = "center" the customer service of the store said to guarantee the genuine products
Taobao: the brand is consistent with the commodity, and it cannot be judged to sell fake goods
On March 6, the surging news reporter searched on Taobao platform and found that the store involved "Puma counter in Germany" is already a "six-year old store", and the shoes sold in the store are highly similar to Puma brand, although the commodity name is "genuine new high top board shoes in winter, men's fashion and casual sports men's shoes in the flagship store of tiger puma Zhuang official website", However, in the label below the title, it is said that "Puma casual sports shoes" and "Puma couple dad shoes", etc. it is difficult to distinguish the specific brand name without careful reading.
In the product details of Mr. Wang's purchase of goods, there is no introduction or prompt about the "tiger puma Zhuang" brand. Surging news reporter consulted the store customer service as a consumer and asked whether the shoes sold in the store were "genuine Puma". The customer service said that "we can guarantee the genuine products and relatives can buy them with confidence!" The reporter asked, "are you the official authorized store of Puma?" Customer service said, "our products meet the relevant national standards, the production process is strictly supervised, and there are inspections before delivery to ensure the quality of products. You can buy them with confidence." Customer service has always suggested that the actual brand of the goods is "tiger puma Zhuang"P align = "center" tiger puma Zhuang trademark registration certificate provided by the store
On the same day, the surging news reporter called the official customer service of Taobao platform on the matter. The customer service staff said that after investigation, the commodity brand sold by the merchant was "tiger puma Zhuang". The merchant provided the business license, brand authorization, trademark registration certificate, product test report and other certificates of the brand. The title of the goods in the store was also "tiger puma Zhuang", The brand is consistent with the commodity. In this case, the platform can only judge that the brand is highly similar to Puma brand, but it can not be regarded as selling fake goods.
"Although the name of this store is' puma counter in Germany ', the name of the store is only a nickname, which can not be used to identify the sale of fake goods." Customer service staff said that the platform can mediate with merchants, try to handle returns and refunds for consumers, and report the merchant's behavior records to relevant supervisors for further judgment.
