Recently, a number of online travel platforms released the travel report inventory of 2021. According to the annual travel and vacation order data of flying pig, peripheral travel accounts for nearly 60%. Among the top ten travel keywords of 2021 previously released by flying pig, “peripheral travel” takes the lead, and the other nine keywords are: red tourism, ticket blind box, great northwest, the opening of Beijing global resort, E-sports Hotel, hoarding tourism, retreat and reform, ice and snow tourism, “China”, etc.
“two-hour high-speed rail travel circle” increased by 30%
“Private group” orders increased by nearly 70% year-on-year
According to the survey data of China Tourism Research Institute, since the National Day holiday in 2020, the average travel distance of tourists and the average recreation radius of destinations have shown a double contraction trend: the average travel distance of tourists during the National Day holiday has decreased from 213km in 2020 to 141.3km in 2021; The average recreational radius of tourist destinations shrinks from 14.2km in 2020 to 13.1km in 2021.
According to the data released by Ctrip, in 2021, the number of tourists who bought high-speed rail tickets within 2 hours by Ctrip increased by nearly 30% year-on-year. According to Ctrip data, the top 5 popular 2-hour high-speed rail tourist routes in China in 2021 are Guangzhou Shenzhen, Hangzhou Shanghai, Shanghai Suzhou, Tianjin Beijing and Chongqing Chengdu.
On the other hand, residential hotels, scenic spots and car rental travel have become hot choices.
According to Ctrip data, in the third quarter of 2021, the hotel reservation volume in Ctrip province increased by about 35% compared with the same period in 2019, of which the local hotel reservation volume increased by more than 60%. Many users have formed the consumption habit of “local festivals”, and the orders of local hotels on traditional holidays even account for more than 50%.
In terms of travel mode, “private group” and “self driving tour” are more popular. Ctrip data show that in 2021, the number of orders for private groups registered on the platform increased by nearly 70% year-on-year. Hulunbuir, Sanya, Xining, Guiyang, Lijiang, Guilin, Zhang Jia Jie Tourism Group Co.Ltd(000430) , Xishuangbanna, Jiuzhaigou and Urumqi have become the top ten private group destinations most popular with consumers.
On the other hand, in 2021, the orders for car rental and self driving through Ctrip increased by 80% year-on-year; According to the data disclosed by flying pig, taking the May Day holiday in 2021 as an example, the number of car rental orders increased by more than 10 times year-on-year.
short distance hiking products doubled year-on-year
“Camping” search volume increased by 8 times year-on-year
In terms of tourism consumption mode, short-distance hiking has doubled year-on-year, and camping products are also very popular.
According to the data disclosed by Ctrip, in 2021, the short-distance hiking products on the platform for 2-3 days doubled year-on-year in 2020. At the same time, the orders of sports tourism products increased by more than 80% year-on-year, and the orders of 2021 dominated by hiking and mountaineering increased by 150% compared with 2019. In addition, in 2021, the search volume of “camping” in Ctrip station increased by 8 times year-on-year, and the per capita cost of camping was about 550 yuan. Ctrip data show that exquisite camping has also become the love of the “post-80s” and “post-90s”. Among the tourists who sign up for camping products, the “post-80s” and “post-90s” account for 40% respectively; At the same time, the proportion of parent-child camping on Ctrip platform is as high as 60%.
On the other hand, in recent years, the popularity of “hot spring tour” is increasing day by day.
According to the reservation data of tuniu tourism network in 2021, the total number of hot spring tourists last year accounted for 7.4%, especially in the first and fourth quarters with low temperature, the number of tourists reached 15.3% and 13.3% respectively.
In terms of tourist sources, tourists in East China are the main consumer of hot spring tourism. Among the top 10 hot spring tourist sources, Jiangsu, Shanghai, Zhejiang, Anhui and Shandong all rank among them, and cities in East China occupy five seats. South China and North China are represented by Guangdong, Beijing and Tianjin respectively. The consumption enthusiasm of hot spring tourism can not be underestimated. In terms of popular destinations, East China, South China, North China, southwest and Northeast China have been selected. China’s hot spring tourism industry has formed a development pattern of multi-point layout and full flowering.
In addition, affected by the 2022 Beijing Winter Olympics, ice and snow tourism in 2021 is also popular. Flying pig data show that during the “double 11” period last year, the booking volume of ice and snow tourism related commodities increased by 206% year-on-year.
In local consumption, with the growth of the number of “post-90s” and “post-00s”, the trendy lifestyle led by “script killing” is also reflected in consumption.
According to meituan’s data, the “post-90s” consumers aged 21-30 are the main groups of new forms such as script killing, hair transplantation and pets, accounting for 75%, 66.5% and 52.89% respectively; Their contribution to online orders surged year-on-year, up to 597%.
From the consumption of script killing, meituan data show that 64.5% of young people consume script killing once or more in two weeks, of which more than 40% of young people will consume script killing more than once a week. 62% of orders are concentrated between 17:00 and 23:00, and the trendy life of young people lights up the night economy of the city.
(surging News)
