Wu Qichao: striving to be the benchmark of digital transformation | entrepreneur Conference

“I have been rooted in Foshan for more than 30 years. Guangdong Tianan New Material Co.Ltd(603725) can quickly develop from a workshop enterprise to a listed enterprise with high speed and high quality, which depends on the clear direction guidance and good business environment given by the municipal Party committee and the municipal government.” On March 13, at the 2022 Foshan entrepreneurs’ conference, Wu Qichao, chairman of Guangdong Tianan New Material Co.Ltd(603725) board, said.

In recent years, Foshan has attached great importance to the business environment and launched a series of policies, which have really benefited enterprises. Wu Qichao said that from a series of encouraging and supporting policies, it can be seen that Foshan moistens a large number of enterprises with its high credit and warm political and business environment. In the future, Guangdong Tianan New Material Co.Ltd(603725) will provide a model for the transformation and upgrading of the traditional large home industry and strive to be the benchmark of digital transformation.

the following is an excerpt from Wu Qichao’s speech:

Founded in May 2000, our company has four production bases in Foshan, Heyuan, Anhui and Zhejiang. It is an industry leading enterprise specializing in the R & D and production of polymer decorative film, ceramics, fireproof board, fabricated interior parts and components. The company was listed on the Shanghai Stock Exchange in September 2017. At present, it is a national specialized and new “little giant” enterprise, a national intellectual property advantage enterprise and a national green factory. It has won the quality award of Foshan municipal government and other honors.

Guangdong Tianan New Material Co.Ltd(603725) since its establishment, the company has always adhered to technological innovation. The company has established “Guangdong polymer engineering technology research and development center” and “provincial research and Development Institute”. In recent years, it has led and participated in the formulation of 5 industrial standards and 2 national standards, standardized the evaluation criteria of relevant products in the industry, and promoted the improvement of the overall level and high-quality development of relevant industries.

In 2021, the company expanded its business layout, not only completed the acquisition of Ruixin decoration materials, making the enterprise quickly become the first tier enterprise in China’s refractory sector production, but also completed the acquisition of Yingpai ceramics, and built it into an important flow port of ” Guangdong Tianan New Material Co.Ltd(603725) ” towards the C-end, realizing resource integration, opening up the company’s vertical industrial chain and broadening the company’s horizontal industrial chain, Promote the transformation of the company from a material supplier to a comprehensive service provider.

I have been rooted in Foshan for more than 30 years. Guangdong Tianan New Material Co.Ltd(603725) can quickly develop from a workshop enterprise into a listed enterprise with high speed and high quality. In the final analysis, it is strongly supported by the Party committee and government, and depends on the clear direction guidance and good business environment given by the municipal Party committee and government.

In recent years, Foshan is committed to creating a first-class business environment and has launched a series of policies to launch the “Yishai you” enterprise service system in Foshan. It is a great good and practical thing for entrepreneurs and entrepreneurs! From a series of encouraging and supporting policies, it can be seen that Foshan moistens a large number of enterprises with its high credit and warm political and business environment. As an entrepreneur rooted in Foshan, I grew up and matured in this land, which is inseparable and will not leave this land.

At the 13th Party Congress of Foshan last year, the municipal Party committee put forward the “515” high-quality development strategic goal, which greatly enhanced entrepreneurs’ confidence in vigorously developing the real economy. Now I would like to share with you some practices and ideas of our enterprise.

first, technological innovation, laying a solid foundation for high-quality development of enterprises polymer decorative film, as a traditional manufacturing industry in Foshan Pan home field, has been very homogeneous at present. In order to solve this problem, the company adopts continuous technological innovation to lay a solid foundation for high-quality development. In recent years, we have strengthened technology research and development, carried out innovation in formula green optimization, water-based ink substitution, online recycling and other aspects, and obtained 142 effective patents, including 2 PCT international patents, in conjunction with top scientific research institutions in the industry such as Beijing Institute of Applied Chemistry, Chinese Academy of Sciences, which has reached the international advanced level.

Next, we will continue to promote the three transformations from “plastic processing – home decoration materials – automobile interior decoration materials – assembled interior decoration”, continue to promote the promotion and application of these innovative achievements, promote the company’s products to push through the old and bring forth the new, and strive towards the direction of process specialization, process refinement, functional characteristics and product novelty.

second is to “promote two into three” to broaden the road for high-quality development of enterprises along the path from traditional manufacturing industry to manufacturing service industry, on the basis of developing high-end manufacturing, we promote the integrated service of environmental protection art space, that is, to transform to the tertiary industry.

Since last year, we have rapidly completed the mergers and acquisitions of Zhejiang Ruixin, Shiwan Yingpai and other companies through equity acquisition, and built a company platform that “takes Tianan polymer, Ruixin decoration materials and other high-end manufacturing as the background, Tianan set as the middle stage, and Yingpai ceramics as the front desk for consumers”, so as to provide overall solutions for consumers. In the next stage, we will continue to accelerate the construction of horizontal industrial chain and industrial ecosystem, and achieve exponential growth by integrating their respective product and market advantages, interspersed with each other, giving play to synergy.

Now, Eagle brand reformers will open their stores to the community. In the future, Eagle brand will have a large amount of consumer data, Guangdong Tianan New Material Co.Ltd(603725) will become a consumer data company in the field of Pan home.

third, the “integration of three networks” enriches the connotation of high-quality development of enterprises in order to give better play to the amplification, superposition and multiplication of digital technology on the economic development of enterprises and help the high-quality development of enterprises, our company has put forward a scheme to connect the “three networks in one” of industrial Internet, industrial Internet and consumer Internet, so as to realize the real digital whole industry chain, and provide a model for the transformation and upgrading of traditional large household industry, Strive to be the benchmark of digital transformation.

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