In 2021, the penetration rate of new energy passenger vehicles increased from 5% at the beginning of the year to 19.5% in November. New energy vehicles have become a consumption trend in the Chinese market, and the sales growth exceeds that of fuel vehicles. In this context, Luo Zhenyu's 2022 "Friends of time" New Year speech was delivered in Chengdu on December 31, 2021. In his speech, Luo Zhenyu, lantu automobile and lantu users set a "record": more than 1700 lantu free users' names boarded the world's largest speech screen... Be friends of time and users. At the same time, the rapid development of electric vehicle track has also triggered Luo Zhenyu's thinking: how can users accept a white hot Competitive Track and a new brand?
According to the data, lantu is a high-end intelligent electric vehicle technology company, established in 2018. As China's "new strength in vehicle manufacturing", Landu fully integrates Dongfeng's vehicle manufacturing technology and advantageous resources for more than 50 years, and is committed to becoming "China's leader in high-end electric vehicles".
In 2021, lantu auto completed the listing and delivery of its first model lantu free, leading the Chinese brand upward with the "300000 SUV benchmark". In November, lantu dreamer, the second model of lantu automobile, released its positioning as "the world's first large luxury electric MPV", which has attracted great attention from the outside world.
"Lan Tu's choice is to tear down the wall in his thinking, restore the business logic to the social panorama, and manage the user relationship into a real relationship between people. The highest level of this relationship is not that I am satisfied with your service, but that I am proud of this relationship." Luo Zhenyu said, "in addition to knowing cars, Lan Tu also knows that this is an era when people are more important than goods. The way the national team works is also changing. What I didn't expect is that it could do so."
Lu Fang, CEO of lantu automobile, said, "as a household technology enterprise, lantu automobile has created and shared with users since its inception, and provided a beautiful intelligent electric travel experience through innovative technology and unique products and services. In 2022, lantu will maintain its original intention of continuous evolution and continue to provide users with warm, comfortable and surprising products and services."
As China's "new strength in car making", lantu takes users as the center to build an innovative business model. In order to solve the anxiety of electric vehicle users about mileage and energy supplement, Landu automobile independently developed essa's original intelligent electric architecture. The first mass-produced vehicle lantu free is positioned as a "performance level intelligent electric SUV", and the acceleration from zero to 100 kilometers per hour is only 4.5 seconds.
In terms of technology research and development, lantu free pioneered two body technologies in the world and won the "special Medal of honor of 2020 China body conference"; It pioneered the two battery system technologies of amber and mica. The pure electric version and extended range version of lantu free passed the world's first wading collision test and obtained the test certification of "no smoke, no fire, no explosion and no water" of China automobile center.
In terms of service, lantu automobile pioneered the direct operation mode and digital experience of central enterprises. Lantu auto app and applet have more than 1 million registered users. It is estimated that in 2022, the number of lantu space will increase to 105, covering 48 cities, and the number of delivery service centers will increase to 40, covering 40 cities.
In addition to continuous efforts in channel layout, lantu automobile has also rapidly opened up new product markets. On November 19, 2021, the second model of lantu "lantu dreamer" appeared. Built based on essa's original intelligent electric architecture, it is the only MPV in the industry that selects dual power layout.
Lantu automobile said that it will continue to provide users with unique electric products and services based on the strength background of the "national team" and world-class supply chain partners, so as to lead Chinese brands upward. It is reported that from 2021 to 2022, lantu automobile will form a three category matrix across SUV, MPV and sedan, and put at least one new car on the market every year.
(Securities Daily)
