The reporter learned from Shanghai Bailian Group Co.Ltd(600827) on January 1, 2022 that the company’s Shanghai first 800 partner cross year marketing “no closing” program “end of the Year Carnival” arrived on December 31, 2021, and launched the activity brand “I love 12.31” for the first time, which was favored by the majority of consumers. By the end of the event, the total sales of the event had exceeded 800 million yuan and the passenger flow had exceeded 98000.
The first 800 year old carnival, which has entered the 19th year, will bring consumers a “gathering place” for explosive benefits and create a consumption Carnival at the end of the year. Multi brand linkage “full fire” to ignite consumers’ enthusiasm for “buying”.
At the same time, the first 800 partners broke through time and space and launched a new model of “advanced cloud sales”. From December 25 to December 30, 2021, the online Bailian cloud store has opened “advance cloud sales” in advance, and selected 25 international beauty brands, more than 100 value suits and single products, so that more customers who can’t visit the scene and consumers outside the city can participate in the atmosphere of the end of the Year Carnival.
Shanghai Bailian Group Co.Ltd(600827) is a large comprehensive listed company focusing on retail operation under Bailian Group. Covering department stores, shopping centers, outlets and other retail formats; Adhering to the principle of “continuously creating a better life around you”, based in Shanghai and radiating across the country, it has more than 40 well-known member enterprises, such as the first 800 partner, the first department store business center, Oriental commercial building (flagship store), Bailian South Shopping Center, Bailian outlets square, Yong’an department store and so on.
(Shanghai Securities News · China Securities Network)
