On January 1, the lighthouse Research Institute and the lighthouse Professional Edition jointly released the 2021 China Film Co.Ltd(600977) market annual report entitled “new vitality of the new pattern”, which summarized the development of the industry in the past year. At the same time, it also focused on the future market pattern and focused on the industry’s exploration and excavation of the new schedule and potential viewing power.
According to the report, as the first year after the epidemic stabilized, the total box office of China Film Co.Ltd(600977) in 2021 reached 47.258 billion, returning to 74% of that before the epidemic; In terms of content supply, 697 films were released throughout the year, a record high; The sinking market continues to expand, and the share of the third and fourth tier cities approaches 40% for the first time. Among them, the fourth tier cities recover rapidly after the epidemic, and their annual film viewing trips exceed those of the first and third tier cities. In terms of content market, “China narrative” has become the core theme of the past year. The box office of imported films accounted for 20% of the market in 2021, less than 1 / 2 of that in 2016; On the other hand, domestic films led by the theme continued to achieve stable development in this year. Among them, the film Changjin Lake broke the film history record with a box office of 5.77 billion. Its creation continued to be close to the spirit of the times and continued the “Chinese narrative”.
According to the report, in 2021, users’ consumption habits are more short-term and festive viewing. Ticket properties are concentrated in the Spring Festival and National Day archives, and the number of films released in non key schedules and the box office output have decreased. There were 27 films with a box office of more than 200 million in the whole year, of which 60% were released in large schedules; There are 12 films released outside the large schedule, mainly romantic films and crime / suspense films.
In this part of the film, the romantic film “I want us to be together” boosted the new schedule of “May 20” to 230 million box office, becoming a classic case. The film was set as “5.20” and opened the key at a special 13:14 to push the sense of love ceremony to the extreme. The data show that the proportion of users under the age of 25 is the second highest among the films with a box office of more than 200 million in the whole year; The proportion of watching the film together was as high as 72%, becoming the first of the year.
The upcoming 2022 Spring Festival will gather many head films again. According to the data, at present, super power family, four seas and miracle rank among the top three with high popularity; In terms of user composition, “super family” and “Four Seas” have no obvious tendency, while “miracle” has a high proportion of young women. In addition, there are up to 6 animated films in the Spring Festival, of which the new works of pleasant goat and grey wolf and bear haunt, the two children’s IP, occupy the top two who want to see. The head content drives the movie viewing power. The Spring Festival will be a strong opening of 2022 for China Film Co.Ltd(600977) .
(Beijing News)
