In the last wave of Internet, beauty is also one of the industries greatly affected. “Grass planting” and “beauty up master” have become the key nodes affecting consumers’ decision-making in addition to the brand narrative of cosmetics companies. With the “rampant” of soft words in “planting grass”, the most essential cosmetic ingredients began to become an important judgment factor for consumers when making decisions.
Beauty cultivation is a third-party beauty ingredients collection platform founded in 2015. Its app is now the first beauty app in IOS health and fitness list.
According to the consumer insight report in the middle of 2021 beauty cultivation year, skin matching has become the first pain point of scientific skin care. Most people have a “knowledge blind spot” in skin quality judgment and skin care methods, which has paid a high trial and error cost. How to determine the skin type and select the products suitable for yourself has been the “key step” of skin care based on consumer cognition.
At the very beginning, an ordinary consumer needs to fill in an American dermatologist Leslie Baumann M.D. with more than 60 questions to complete his skin quality judgment Type 16 skin typing test questionnaire. It takes dozens of minutes to complete this questionnaire.
“The acceptance of the ‘deep component Party’ will be relatively high, but with the increasing number of users, the requirements for the simplicity and interest of the process will gradually increase,” Yi ou, CEO of Meili practice, told surging news.
In 2020, the beautiful cultivation cooperated with Kuangshi and launched the function of “taking photos and measuring skin”. The operation support behind is the open-minded AI algorithm of “face dense key point recognition and color fusion”, which can realize AI intelligent skin analysis based on “facial features and skin analysis”.
As one of the four little dragons of AI in China, Kuangshi is an artificial intelligence company focusing on Internet of things scenarios. It has built an aiot product system integrating software and hardware for the three core scenarios of consumer Internet of things, urban Internet of things and supply chain Internet of things, including aiot operating system, AI redefined hardware and AI redefined industry applications.
Talking about the decision-making path at the beginning of the project, Yi Ou said, “Most of the companies that do the underlying technology are to B, which has good technical algorithm advantages, while to C Internet company is more good at user operation and Internet application. Our cooperation with Kuangshi is what we are good at. The beautiful practice provides an important link of AI training and algorithm upgrading that Kuangshi lacks – scene related images. Kuangshi can give full play to the underlying AI technology The advantages of. ”
According to relevant staff, the AI algorithm based on open vision can provide a “virtual makeup test and intelligent skin measurement” scheme to help the marketing and retail scene innovation of the beauty industry. In terms of intelligent skin measurement, relying on the cooperation between dermatologists and professional institutions in the skin care industry, 23 kinds of skin analysis can be realized, such as skin dry oil analysis, sensitivity analysis, pigmentation analysis, aging analysis, acne detection and analysis, so as to provide users with scientific and accurate personalized suggestions.
The cooperation mode of the two parties is to take their own advantages and help consumers quickly complete the skin condition assessment. Combined with the beautiful cultivation database, 100000 + brands, 2.8 million + goods and 28000 + ingredients can be used for skin matching recommendation, so as to realize the closed-loop consumption.
(surging News)
