China Securities News reporter learned from jd.com on March 12 that jd.com and Midea signed a strategic cooperation agreement recently. The two sides will integrate their advantageous resources and capabilities in product intelligent manufacturing, digital intelligent supply chain and services, and focus on the joint expansion of enterprise customers, service resource sharing, scene marketing interaction and digital engineering, In terms of building a digital supply chain and helping enterprises to achieve further digital procurement, we will achieve high-quality procurement and other aspects.
In recent years, the rapid development of digital technology has continuously promoted the change and upgrading of the traditional procurement business model. Digital procurement management has become an important means to integrate internal and external resources and achieve cost reduction and efficiency increase in the process of enterprise digitization. Through this cooperation, Midea’s commercial b-end products and system solutions, including air conditioners, kitchen heating, washing machines, refrigerators, smart small appliances and so on, will be settled in JD and fully connected to JD’s digital procurement service platform of “fast procurement, light management and one-stop”. The two sides will further deepen cooperation in various categories, more accurately meet the needs of enterprise customers, jointly expand enterprise customers in finance, manufacturing, operators, animal husbandry and more industries, and deeply cultivate the regional market based on the “digital project” of JD 3C household appliances, so as to provide high-quality commercial household appliances and engineering products for various industries, Implement efficient one-stop services such as distribution, installation and commissioning for all regions.
Midea Group Co.Ltd(000333) China regional engineering operation center general manager Tang Xiao said that based on this cooperation, JD’s advantages in b-end market channels, customer demand understanding and digital supply chain will vigorously promote the external empowerment of Midea smart home, intelligent manufacturing and industry digital solutions.
Guo Xiaobo, general manager of the enterprise and commercial procurement business department of JD 3C home appliance business group, said that Midea has strong scientific and technological R & D strength and strong product manufacturing and service capabilities. JD and Midea have always maintained a long-term and close cooperative relationship. This cooperation will further enrich JD’s commercial supply chain system and commercial service capabilities, The two sides will work together to comprehensively improve the procurement experience for enterprise users and build a high-quality commercial procurement service ecosystem.
According to the report on China’s home appliance market in 2021 issued by China Electronic Information Industry Development Research Institute, China’s home appliance market fully recovered in 2021, and the retail scale reached 881.1 billion yuan. However, the growth power of traditional home appliances is insufficient, and the home appliance market is changing from supply driven to demand driven. Over the past few years, home appliance brand manufacturers have actively expanded their product boundaries from various dimensions such as function, form and category, and deeply cultivated the consumer market. At the same time, the commercial home appliance market is gradually becoming a new blue ocean for industry participants, especially the largest and most mature commercial engineering market.
