Recently, some netizens posted pictures and pictures on their microblog that they drank cockroaches in Starbucks coffee. The fermentation of the above events triggered the onlookers of many netizens. On March 12, “Starbucks” related topics once ranked first on the microblog hot search listSource: P = “align” microblog
In the evening of March 12, Starbucks China official responded through the official microblog: “We are concerned about the current hot events on the Internet. After investigation and confirmation, the customers involved ordered drinks through the third-party takeout platform on March 10. After receiving relevant complaints from customers, the customer service of the platform communicated with them in a timely manner. Starbucks immediately obtained the surveillance video of relevant stores after learning about the above customers on the same day. After verification, the store partners strictly followed them The beverage is produced according to the standard operation process, and the disposable sealed leak proof package specially designed for takeout is used. At the same time, the killing records of the store were complete. We immediately invited a third-party pest service company to conduct on-site inspection on March 10 and 11, and conducted a thorough inspection of relevant equipment. No relevant pest problems were found. “
netizens revealed that they drank live cockroaches at Starbucks
Zhongzhengjun learned that the incident was caused by a dynamic picture message released by a microblog user on the platform on March 10P align = “center” Image Source: microblog
In this dynamic picture, you can clearly see a live cockroach floating on the surface of the coffee drink and shaking its tentacles. Although the blogger did not mention other information about the drinks, it can be seen from the cup body that the above drinks are Starbucks’s “Tahiti mianyun cold extract” iced coffee.
As of the afternoon of March 12, the microblog had been forwarded more than 10000 times, with more than 8000 comments and nearly 80000 likes.
Under this comment, the blogger further explained that “this is not the first time” and “at first I thought it was dead. After taking photos to customer service, I found it was still alive”P align = “center” Image Source: microblog
After the continuous fermentation of the above pictures, a large number of netizens gathered around. Many netizens claimed that they had caused physiological discomfort, “look at the remaining amount, I have to wash my stomach”, and expressed concern about the food safety of Starbucks.
However, a few netizens believe that the picture is suspected of fraud, and the blogger may be “blogging”. In response to some netizens’ questions, the blogger denied that he deliberately put it in to discredit StarbucksP align = “center” Image Source: microblog
Bloggers responded that they were only trying to make complaints about the small chance of Tucao, but did not claim compensation. They had already responded to customer service. They returned the bill and promised to pay attention to health management. P align = “center” Image Source: microblog
Under the official microblog of “Starbucks China”, zhongzhengjun noticed that many netizens had left messages asking Starbucks to make a formal response to the matter as soon as possible. In response to the “cockroach door” incident, Starbucks China official responded through the official microblog: “we are concerned about the current hot events on the Internet. After investigation, it is confirmed that the customers involved ordered drinks through the third-party takeout platform on March 10. The customer service of the platform immediately communicated with them after receiving the customer complaints.”
just fined millions for food safety
Although the “cockroach door” incident still needs to be investigated and set the tone, it is behind consumers’ re-examination of this world-famous brand.
In fact, Starbucks has a precedent of “overturning” on food safety recently.
On December 13 last year, the topic of “Starbucks privately changing labels and using expired ingredients” was posted on the microblog hot search, which triggered a heated discussion among netizens.
In response, Starbucks China issued a statement saying: “we have been concerned about the reports about two Starbucks stores in Wuxi. We are deeply shocked by the food safety issues involved in the reports.” Starbucks said it had closed the two stores for the first time and immediately launched an in-depth investigation.
Previously, a reporter conducted an undercover investigation in two Starbucks stores in Wuxi and found that under the so-called “gold standard”, some stores touched the red line of food safety: the ingredients continue to be used after expiration and are sold as a variety of best-selling drinks; Supervisors and clerks teach by example that “the shelf life is tampered with, and some ingredients are artificially extended” for one week; Pastries that promised to “stay overnight after unsealing” were secretly put on the shelves the next day.
According to the official website of credit China, Shanghai Starbucks Coffee Operation Co., Ltd. Wuxi Zhenze Road store and Wuxi Changxing building store use expired food raw materials and operate expired food by tampering, replacing and tearing up the shelf-life labels of prepared food raw materials; The towel wiping the food contact surface failed to achieve special use and other acts. The illegal income was confiscated by Wuxi Xinwu district market supervision and Administration Bureau and fined more than 690000 yuan and 670000 yuan respectively.
Chinese market is Starbucks
contributes 12.7% of global revenue
Starbucks opened its first store in China at the China International Trade Center in Beijing in January 1999. At present, Starbucks has opened more than 5500 stores in more than 200 cities in China, with nearly 60000 employees.
As an emerging coffee consumption market, China is one of the key deployment areas of Starbucks Starbucks recently released its financial report for fiscal year 2021, which showed that Starbucks’ market in China reached US $3.79 billion, contributing 12.7% of Starbucks’ global revenue Starbucks also stressed in the financial report, “China is our fastest-growing market and the second largest market.”
Public information shows that as of January 2, 2022, Starbucks has 5557 stores in the Chinese market.
It is noteworthy that, in addition to the crisis of trust in food safety, Starbucks also raised product prices many times in China, which once aroused consumer dissatisfaction.
On February 1 this year, Starbucks announced its first quarter results, which dragged down profits due to rising costs. The results showed that Starbucks’ adjusted earnings per share in the first fiscal quarter was 72 cents, and the market expected 80 cents; Revenue increased by 19% to US $8.05 billion, and the market is expected to reach US $7.95 billion; The net profit was $815.9 million, up from $622.2 million in the same period last year.
Since 2022, Starbucks’ share price has been falling all the way. As of the closing of U.S. stocks on March 11, Starbucks’ share price fell 5.08% to $82.73.
