Recently, new changes have taken place in senior executives of sunshine consumer finance.
Beijing Banking and Insurance Regulatory Bureau approved Chen Hongmei’s qualification as chief risk officer of Beijing Sunshine Consumer Finance Co., Ltd. (hereinafter referred to as sunshine consumer finance).
To further improve the structure of the financial organization and gradually make up for the future consumption. As of August 17 this year, the first anniversary of the official opening of sunshine consumer finance, the loan balance exceeded 11 billion yuan and the number of basic customers exceeded 5.5 million. Insiders said that sunshine consumer finance should further develop its own products and explore new business growth points on the premise of making good use of the traffic and channel advantages of the scene side.
Fill key positions
Public information shows that Chen Hongmei graduated from Georgia Institute of technology in the United States with a doctorate. During his PhD, he worked as a data analyst at General Electric Company and the head of the cooperation project between the company and colleges. After graduation, he worked as a researcher at Georgia Institute of technology. He joined China China Everbright Bank Company Limited Co.Ltd(601818) in 2009 and successively served as the director of the risk management department of the credit card center and the director of the asset portfolio division of the credit management department of the head office. In 2014, Chen Hongmei joined Renren Youxin group and served as the chief risk officer and President of Renren loan and Youxin under the group. Since 2015, he has served as industry tutor of Wudaokou School of finance, Tsinghua University, member of Academic Committee of Internet Finance laboratory, director of financial big data research office, expert of China postal savings bank, etc.
It is not difficult to see from the resume of the new cro that he has both banking and risk control experience. According to the approval for the opening of sunshine consumer finance, the qualifications of the chairman, director, general manager and deputy general manager were approved, and the post of chief risk officer was not mentioned. Chen Hongmei was the first cro of sunshine consumer finance. Dai Xin, chairman of sunshine consumer finance, is from China Everbright Bank Company Limited Co.Ltd(601818) , and once worked in the corporate business department of the head office. Wang Yidong, general manager, previously served as senior vice president of Jiufu group and CEO of NetEase Finance. The two backgrounds cover the banking department and the Internet finance department.
A few months ago, sunshine consumer finance recruited a large number of technicians, involving network operation and maintenance, risk policy and other posts. To further improve the structure of the financial organization and gradually make up for the future consumption.
According to the semi annual report of China Everbright Bank Company Limited Co.Ltd(601818) 2021, the total assets of sunshine consumer finance reached 10.722 billion yuan, an increase of 240% over the end of 2020; The net assets reached 862 million yuan, a decrease of 4.65% compared with the net assets of 904 million yuan at the end of 2020. In terms of net profit, after the annual report loss of 96 million yuan in 2020, sunshine consumer finance continued to lose 42.52 million yuan in the first half of 2021, with a total cumulative loss of nearly 140 million yuan.
From the perspective of shareholder structure, China Everbright Bank Company Limited Co.Ltd(601818) invested 600 million yuan, with a shareholding ratio of 60%; China Cyts Tours Holding Co.Ltd(600138) holding contributed 200 million yuan, with a shareholding ratio of 20%; Wangdao commercial bank invested 200 million yuan, with a shareholding ratio of 20%. Wangdao commercial bank is a Taiwan funded bank.
Founded in August 2020, sunshine consumer finance is engaged in the business of issuing personal consumer loans, with a registered capital of 1 billion yuan. According to the official website of China Everbright Bank Company Limited Co.Ltd(601818) , as of August 17 this year, the company has officially completed its first anniversary of opening, with a loan balance of more than 11 billion yuan and a number of basic customers exceeding 5.5 million. It has become the first consumer finance company to launch more than 12 products and complete the construction of the whole ecosystem of products within one year of opening.
create a consumer finance ecology with Everbright characteristics
Sunshine consumer finance can begin to take shape in just one year, which is inseparable from the support of shareholders behind it.
From the perspective of the shareholder background of sunshine Xiaojin, it can not only bring capital, but also bring traffic, scenes and customer channels. Sunshine consumer finance has China Everbright Bank Company Limited Co.Ltd(601818) and “double banks” of Taiwan Wangdao bank. Among them, China Everbright Bank Company Limited Co.Ltd(601818) has credit card, sunshine card, personal loan and other products and services; China Cyts Tours Holding Co.Ltd(600138) has cultural tourism, hotels, health care and other consumption scenes; Wangdao commercial bank is mainly engaged in credit granting, deposit, financial commodity trading, e-finance, personal financial network services and other businesses, which is conducive to meeting the financial needs of residents on both sides of the Taiwan Strait in tourism, consumption and so on.
According to the official website of China Everbright Bank Company Limited Co.Ltd(601818) , the operation structure of sunshine consumer finance is a dual link mode of “channel operation + self operated product operation”. The relevant person in charge of China Everbright Bank Company Limited Co.Ltd(601818) said at the opening of sunshine consumer finance, “the establishment of sunshine consumer finance is an important new force for practicing Everbright Group’s wealth e-sbu strategy and building a collaborative development ecosystem.”
Sunshine consumer finance cooperates with Everbright pension, cloud payment and other business units. With Everbright pension, build pension consumption installment products and cloud payment, build an inclusive financial ecosystem, match the increase with China Everbright Bank Company Limited Co.Ltd(601818) branches for housing mortgage personal loan customers, customize cash installment products, cooperate with China Everbright Bank Company Limited Co.Ltd(601818) Credit Card Center to carry out credit card rejection customer recovery, and recommend happy loan products to customers who meet the screening conditions.
“Sunshine consumption” app shows that “Huanxi loan” is a cash installment product. The reporter’s operation shows that “at present, this product is for listed customers and is only open to invited users for the time being”. The reporter called sunshine consumer finance customer service, who said that the maximum amount of “Huanxi loan” is 200000 and the maximum borrowing period is 36 months. The interest and expenses of the product are comprehensively evaluated according to the personal account and personal credit, and the specific interest rate is subject to the actual application page. The repayment method supports equal principal and interest installment repayment and monthly interest payment, and one-time principal repayment at maturity.
Sunshine consumer finance also launched the consumption installment product “sunflower”, and launched the pension installment product “pension” with pension as the starting scene. The “sunshine consumption” app page shows that users can select pension institutions through “pension”, which is currently open to pension institutions in Jiaxing, Lishui, Nanping and Chongqing.
In addition, its app interface also displays the “cloud payment” function, and the application scenarios cover daily life payments such as electricity, water and gas.
It is not difficult to see that sunshine consumer finance, pension, payment and other scenario businesses rely on the channel and flow platform of the parent bank China Everbright Bank Company Limited Co.Ltd(601818) to a certain extent, and the self operated business has not been carried out on a large scale. Insiders said that sunshine consumer finance should further develop its own products and explore new business growth points on the premise of making good use of the traffic and channel advantages of the scene side.
(Huaxia times)
