According to the data released by the state film administration on the 1st, the total box office of China Film Co.Ltd(600977) in 2021 reached 47.258 billion yuan, including 39.927 billion yuan for domestic films, accounting for 84.49% of the total box office. 6667 new screens were added throughout the year, and the total number of screens reached 82248. The China Film Co.Ltd(600977) industry recovered and developed rapidly, and the total box office and screen count of the whole year continued to rank first in the world.
In 2022, the Spring Festival is still one month away, but the competition for the Spring Festival file has quietly started, and many films have begun to warm up the Spring Festival file.
According to the data of cat’s eye professional edition, 12 films have been set for the Spring Festival, with rich arrangement of high-quality films. In the drama film, there are Makino directors, Yiyang Qianxi, and Wang Zhuanjun’s “miracle”. My heart is flying, supervised by Xu Zheng, directed by Wang Fangfang, starring Meng Meiqi and Xia Yu.
In terms of comedies, there is “super power family” produced by happy Mahua; Directed by Han Han, “Four Seas” starring Liu Haoran and Shen Teng and “this killer is not too calm” starring Ma Li; There are also the main melody film “sniper” with the theme of resisting US aggression and aiding Korea directed by Zhang Yimou.
It is worth mentioning that the Spring Festival file has always been a battleground for major film companies. Behind the Spring Festival file in 2022, there are many film and television listed companies, including China Film Co.Ltd(600977) , Hengdian Entertainment Co.Ltd(603103) , Ali film, Wanda Film Holding Co.Ltd(002739) .
12 films compete for the 2022 Spring Festival file
In 2021, under the advocacy of the “local Chinese New Year” policy, film has become an important way of entertainment and leisure for the public during the Spring Festival. According to the statistics of the state film administration, from the new year’s Eve on February 11 to the sixth day of the first month on February 17, 2021, China Film Co.Ltd(600977) box office reached 7.822 billion yuan, an increase of 32.47% compared with 5.905 billion yuan in 2019, breaking the historical box office record of the Spring Festival. Among them, the total number of film viewers was 160 million, an increase of 21% compared with the same period in 2019.
In 2022, due to the sporadic recurrence of the epidemic, many places such as Shanghai, Zhangjiakou, Hebei and Zhongshan, Guangdong recently issued notices advocating “local Chinese New Year” or not to leave the local area during the double festival. Many organizations expect that during the Spring Festival in 2022, local Chinese New Year may become the mainstream again, the reduction of personnel flow or the increase of local entertainment demand, Movie watching may become an important form of local entertainment during holidays.
According to the data of cat’s eye professional edition, up to now, 12 films such as super family, miracle and four seas have been fixed for the Spring Festival in 2022. Among them, the director of Makino, Yiyang Qianxi, and Wang Zhuanjun’s “miracle”. Super power family produced by happy Mahua; Director Han Han, four seas starring Liu Haoran and Shen Teng, and this killer is not too calm starring Ma Li have attracted high attention.
In the current ranking of “people who want to see”, super family ranks first, and the cumulative number of people who want to see exceeds 300000, but this does not mean that the film will win the title. During the Spring Festival in 2021, with the highest reputation of the Spring Festival, the last counter attack of “Hello, Li Huanying” directed by Jia Ling is the best example.
It is understood that “super family” is the work of happy Mahua team to enter the Spring Festival file for the first time. It is co produced with China Film Co.Ltd(600977) and Ali film. The happy Mahua team focuses on the field of comedy. Taking the creation of comedy brand “happy Mahua” as the platform, it has successively produced many popular films such as Charlotte’s troubles, ashamed iron fist and the richest man in Xihong city. Therefore, happy Mahua’s entry into the Spring Festival with super family has also attracted much market attention.
“Miracle”, “Four Seas” and other “want to see” more than 200000 people. The main theme film “sniper” directed by Zhang Yimou with the theme of resisting US aggression and aiding Korea is also deeply concerned.
In addition, there are many cartoons in the Spring Festival. However, due to the unsatisfactory cartoons in the Spring Festival in the past, there is little suspense about this year’s Spring Festival cartoons competing for film viewing market share. Analysts believe that as a parent-child series, bear haunt may take hundreds of millions of yuan this year as in previous years. “Pleasant goat” enters the market during the Spring Festival, or it may be difficult to compete for market share from “bear haunt” and head movies.
On the investor interaction platform, the reporter noted that many investors have begun to pay attention to film and television investment opportunities in the Spring Festival. Recently, China Film Co.Ltd(600977) replied to investors that in the 2022 Spring Festival films, the company participated in the production of films, including miracle, super family, four seas and bear haunting and returning to the earth. The details shall be subject to the official release information of the film.
Guomai Culture & Media Co.Ltd(301052) said the company’s four seas are expected to be screened in Chinese mainland as a spring festival movie in February 1, 2022.
Which listed companies are involved behind ?
In 2022, the number of Chinese New Year films increased, and many companies were involved, including listed companies such as China Film Co.Ltd(600977) , Hengdian Entertainment Co.Ltd(603103) , Ali film, Wanda Film Holding Co.Ltd(002739) .
At present, the most popular “super energy family” is produced by happy Mahua United China Film Co.Ltd(600977) , Shanghai Ali film, Hengdian Entertainment Co.Ltd(603103) , rongchuang future film and television, Oriental film capital, and China Film Co.Ltd(600977) and Shanghai taopiao. The listed companies involved mainly include China Film Co.Ltd(600977) , Ali film, happy Mahua, etc.
The film with high network fever, the miracle of Yiyang Qianxi, was jointly produced by bad monkeys, general dream, Shenzhen radio and TV group, China Film Co.Ltd(600977) , Ali pictures and Wanda TV. The listed companies mainly include China Film Co.Ltd(600977) , Ali pictures, Wanda Film Holding Co.Ltd(002739) , etc.
Directed by Han Han and starring Liu Haoran, four seas is produced by Tingdong film, Ali film, Bona film, Lianrui film, etc., with the joint participation of cat’s eye micro film and Hengdian film. The listed companies involved mainly include Ali film, Hengdian Entertainment Co.Ltd(603103) .
The comedy “this killer is not too calm” starring happy Mahua actor Ma Li also has high popularity. Behind it, the producers include Xinli media, Xihong film and television, happy Mahua, cat’s eye micro film, Tencent film, etc.
The film “sniper” directed by Zhang Yimou on the theme of resisting US aggression and aiding Korea will also be released in the Spring Festival. The producers behind it include ray film and Li Feng culture.
Winter Olympic champion Yang Yang’s biographical film “my heart is flying” is also set for the Spring Festival. Behind it are zhenledao, the program production center of film satellite TV channel and Beijing light and film four seasons Culture Communication Co., Ltd.
the film industry may usher in a marginal recovery
The film industry has typical supply driven demand characteristics. Under the rich and diversified high-quality film reserves of the new year and Spring Festival, the organization expects that the current film industry may usher in a marginal recovery.
China Securities Co.Ltd(601066) said that from the supply side, since October to November, the filmmakers have gradually released the high-quality films stored in the early stage. The high-quality films represented by “fame and millions” still have a good pulling effect on the public. There are rich arrangements of high-quality films for the new year this year and the Spring Festival in 2022.
From the policy point of view, China’s epidemic has entered the stage of normalized control. Although there are still repeated regional epidemics, it still focuses on accurate prevention and control, and the superposition of vaccines has been continuously popularized. The large-scale closure of cinemas has been reduced. Most cinemas can still maintain a relatively orderly operation under good safety prevention and control measures.
China Securities Co.Ltd(601066) believes that the Spring Festival in 2022 is expected to continue the good performance in 2021, and movies may become an important entertainment and leisure choice for the public during the Spring Festival holiday. In 2021, seven films, including Chinatown detective 3, Hello, Li Huanying and assassinating novelists, were released, providing audiences with multiple choices. This year, there are 13 fixed files for the Spring Festival, and the film layout is richer.
Shanghai Securities believes that a number of high-quality domestic films have announced the Spring Festival, and the box office is expected to reach a new high. In 2022, many domestic blockbusters have been set for the Spring Festival, including super family, four seas, miracle, bear haunt, this killer is not too cold, etc. “Super family”, “miracle” and “Four Seas” are currently the most popular films. The “want to see” data on all platforms are similar, forming the first echelon. Films with market appeal announced that the fixed spring festival will effectively stimulate film consumption and accelerate the recovery of the industry. The Spring Festival in 2022 is expected to hit a new record at the box office.
(Securities Times)
