□ Li Hu, Zhou Xingru
Farmers' professional cooperatives are an effective way to help rural revitalization and improve farmers' income. At present, farmers' professional cooperatives are still springing up and booming, but there are still three problems in the development process: first, the comprehensive ability is not strong. The scale of cooperatives is relatively small, the products are relatively single, and the connection between the main production body and the market is insufficient, which hinders industrial integration. There is no strong combination and cooperation among various subjects, so it is difficult to form a brand effect. Second, the product value is not high. Most of the products developed are grain, cotton, oil and aquatic products, with low added value and lack of market competitiveness. Some bulk aquatic products are extremely vulnerable to surplus damage to farmers. Third, there are few supporting projects. In terms of support, it is generally based on the credit funds of the financial sector, and the amount of funds is small. Cooperatives can borrow up to 300000 yuan a year through credit loans. Agriculture, finance and other departments have little technology and project investment.
The first suggestion is to improve the quality of development. Vigorously develop the cooperatives led by the village collective, lead the cooperatives through the village Party organization, and take the new road of "village branch + cooperatives + farmers", so as to effectively realize the "win-win and common prosperity" of the village collective economy and the rural people. According to the local resource endowment, we will adopt the modes of "professional cooperatives + base + farmers" and "family farms (ecological farms) + base + farmers" to build an agricultural tourism economic belt, promote the integrated development of primary, secondary and tertiary industries, and accelerate the development of agricultural tourism. Second, enhance product competition. We should cooperate with provincial and national leading enterprises in agricultural industrialization to develop order agriculture. Firmly establish the market concept of "no one has me, no one has me, let me turn" and develop famous, special and excellent products Shenzhen Agricultural Products Group Co.Ltd(000061) . At the same time, promote the construction of "branding" and register a number of brand trademarks with geographical standards. Third, improve efficient assistance. The financial sector will increase credit support for cooperatives and effectively solve the problem of financing cooperatives. Colleges and universities and scientific research institutions should take the initiative to establish cooperative relations with cooperatives, help introduce advanced production technology and Shenzhen Agricultural Products Group Co.Ltd(000061) , which are popular in the market, and become their "production, learning and research" base. Agriculture related departments are inclined to cooperatives in production roads, farmland irrigation and other projects.
