118 intention projects, 50 social elites… Open the pamphlets and notes carried by Yang Chunhua, a member of the Party group of Jianli municipal government, and witness his tireless investment dream. Over the past 27 years, Yang Chunhua has attracted more than 10 of the top ten enterprises in the same industry every year for more than 100 days. For Jianli, Yang Chunhua has attracted more than 10 billion yuan of capital, paid more than 500 million yuan of taxes and solved more than 5000 jobs. A lot of investment has led to earth shaking changes in Jianli, and Yang Chunhua’s career is also shining because of this great change.
An ambitious dream “whimsical” attracted the giants of the paper industry
Hope year after year, beg day and night. On June 12, 2020, as the contact person of Nine Dragons project, Yang Chunhua attracted ten billion yuan of investment from Nine Dragons Paper Group for his hometown, breaking the highest record of Jianli and even Jingzhou at that time.
The fruitful results come from years of hard work and a dream of daring to think and work.
On October 31, 2019, aiming at the leading enterprises in China’s paper industry, Yang Chunhua was the first to visit Nine Dragons Paper Group with the carefully prepared site selection map of 1200 mu of bailuo Paper Industrial Park and the project feasibility analysis report.
The first meeting was politely declined: the layout of central China, “Jianli is not in our options”.
“Poor Wowo can’t climb the Golden Phoenix. It’s wishful thinking to let Nine Dragons invest and monitor profits.” “It’s a waste of effort. It’s better to recruit some other enterprises with this momentum.” Yang Chunhua was unmoved by the constant decline.
In Yang Chunhua’s opinion, if you fail, you may be disappointed; But if you don’t try, you are doomed to failure.
After the covid-19 pneumonia epidemic was unsealed in 2020, in order to realize the connection with the senior management of Nine Dragons group, the senior officials of Jianli City took the battle and decided to visit Zhang Yin, chairman of Nine Dragons group, in Dongguan on April 22. The specific itinerary is arranged by Yang Chunhua.
April 21 became the “most painful day” in his investment promotion experience.
On the one hand, Yang Chunhua communicated with Zhang Chengfei, vice president of Jiulong group. In order to ensure “double insurance”, he also tried his best to ask LV Yesheng, deputy director of the Standing Committee of Guangdong Provincial People’s Congress, who provided counterpart support for Jianli and anti epidemic, to contact Zhang Yin.
The ticking clock records the efforts of every minute. However, there was no reply after a whole day’s contact.
Hope always appears when there is no hope. After 22 o’clock, the other party finally sent a message, and Zhang Yin agreed to meet the next day.
On the afternoon of April 22, high-level meetings and talks were held between the two sides. “If you have a chance, you must go to Jianli to have a look.” Hearing Zhang Yin’s words, Yang Chunhua vaguely felt that “there is a play this time”!
A few days after returning to Jianli, Yang Chunhua turned his daily morning greetings into daily promotion – “good morning, Jianli has unique Yangtze River coastline, ports and docks, and forest resources.” “Bailuo Lingang light industry paper Park is qualified to undertake the strategic layout of Nine Dragons Paper in Central China.”
After a week of “bombing”, Yang Chunhua finally got good news from nine dragons group: he plans to invest 2 billion yuan in Jianli project.
“2 billion yuan is a big project for Jianli, but we still want to strive for greater investment.” Yang Chunhua struck while the iron was hot and repeatedly invited the other party to make field visits. “Seeing is believing. Only when they came to Jianli, they knew that Jianli was a good choice for investment.”
From May 7 to 8, Zhang Yin visited Jianli white snail; On May 20, nine dragons group came to inspect again. Yang Chunhua was a good “tour guide”, carefully explaining the advantages of Jianli paper industry and “calculating accounts” for the enterprise in all aspects.
Time must live up to its promise to the striver.
Over the next year, the sincerity and actions shown by Jianli and Jingzhou deeply moved Jiulong group. They also used the increasing investment as a return: from 2 billion yuan to 13.5 billion yuan, and then to more than 20.5 billion yuan.
A way to carry the original heart merchants “hard days” in exchange for people’s “good days”
In 1996, Jianli pharmaceutical factory, an extremely poor enterprise on the verge of bankruptcy, was “brought back from the dead” and paid an annual tax of more than 10 million yuan.
Turning losses into profits within one year has ushered in a turning point in the development of the enterprise, which has also become the starting point of Yang Chunhua’s “investment life”.
In 1985, Yang Chunhua graduated from university and successively worked in gongchang police station of Jianli County Public Security Bureau and Urban Construction Bureau. He was recognized by the organization because of his outstanding achievements.
On January 17, 1995, Yang Chunhua wrote in his job transfer application to the Organization Department of the county Party committee: “please transfer me to the economic department and let me do more.”
Why did you make such a choice? Born in a peasant family and with many years of grass-roots work experience, Yang Chunhua saw that “many people are not rich”. He firmly believes that only development is the “key” to solve all problems.
In May of the same year, Yang Chunhua was transferred to the director of Jianli County medical administration. He was deeply shocked by what he saw and heard when he went to the county pharmaceutical factory for the first time.
The workshop is like a stuffy pot, and the employees are sweating; The equipment is old and aging, which is difficult to meet the production needs; The efficiency of the factory is poor, and some employees have difficulties in life to “go to the vegetable market to pick up waste vegetable leaves”
Facing the county pharmaceutical factory with shortage of funds and full of holes, Yang Chunhua said in front of the staff of the whole system: “I will not only revitalize the pharmaceutical factory, but also make it the best enterprise for profit supervision.”
“How can an urban management person do a good job in economic work?” Someone is waiting to see a joke.
“There is a market for products, workers have technology, and what is lacking is capital and modern management.” In fact, Yang Chunhua has long thought of a way out of difficulties: attracting investment.
But investment promotion is simple to say and difficult to do. But Yang Chunhua couldn’t manage so much. He immediately drove an “old car” with several colleagues and embarked on the road of self-help of the pharmaceutical factory.
He traveled all over the country and visited more than a dozen pharmaceutical enterprises. He encountered wind and rain all the way and hit a wall again and again. Yang Chunhua never gave up.
Wuhan Binhu pharmaceutical factory is the most promising enterprise to achieve cooperation. After the interview, the chairman of the other party said: “although your conditions are appropriate, a county or City pharmaceutical factory came to us in advance.”
Once thought that there was no hope for cooperation, but things changed dramatically: because the county and City pharmaceutical factory suddenly asked to increase the lease fee before signing the contract, Binhu pharmaceutical factory turned to Yang Chunhua.
The willow is dark and the flower is bright. Finally, Wuhan Binhu pharmaceutical factory decided to invest 60 million yuan. For more than 20 years, the county pharmaceutical factory has changed from “small and weak” to “large and strong”. After 25 years of profit supervision, the county pharmaceutical factory has paid more than 300 million yuan in taxes.
The courage to break difficulties and tenacious perseverance have become the driving force for Yang Chunhua to continue to move forward, and also helped him write “investment stories” one after another.
During his tenure as secretary of the town Party committee and director of the Development Zone in Zhuhe Town, Yang Chunhua was not afraid of hardship and difficulty. He successively introduced a series of investment invitation enterprises such as Foshan cotton textile enterprise Shenlian company and Wuhan Changli textile, which revitalized Zhuhe economy. 20 merchants spontaneously wrote a joint letter and praised him.
During his tenure as deputy director of Jianli County Economic Commission, Yang Chunhua gave full play to his expertise in attracting investment and participated in the establishment of Hubei Yinxin Group Co., Ltd., which later became a key leading enterprise of national agricultural industrialization.
After the government took charge of investment promotion, with his unremitting efforts, projects came one after another——
In September 2009, Fujian Guangyang egg industry, the national leader in egg processing industry, signed a contract to monitor profits and build an egg processing and production base;
In April 2010, Fujian Furen wood industry group, one of the top three medium and high density board manufacturers in China, signed a contract to monitor profits, with an investment of more than 500 million yuan;
In April 2012, Zhengzhou Guohua Food Co., Ltd., the top five in China’s instant noodle industry, invested 120 million yuan and moved its headquarters and production base to Jianli;
In April 2016, Henan muluhe Group invested more than 500 million yuan to build the largest ice cream production base in Central China
A network of intensive cultivation “three big trees” grow into a “forest”
“Investment promotion is not simply ‘spreading the net’, but focusing on the industrial chain with precision, which can get twice the result with half the effort.
”This is Yang Chunhua’s “investment promotion classic”.
In 2012, Yang Chunhua “focused” on the top three manufacturers of China State Construction Engineering Corporation Limited(601668) guardrail. Previously, by chance, he met fan Shiren, chairman of Shenzhen shunchangmen Electromechanical Equipment Co., Ltd. through the introduction of a dealer in Jingzhou.
The rental cost of factories in coastal areas is high, and the enterprise product market and production raw materials are mostly in the mainland. Yang Chunhua was very excited to learn about the “pain points” of the enterprise.
Since then, Yang Chunhua and the investment promotion team have made door-to-door promotion several times and invited enterprises to inspect Jianli. Never willing to hesitate and then make up his mind, Yang Chunhua “grinds hard” again and again in exchange for the “decision of the enterprise”.
On June 4, 2013, Shenzhen shunchangmen Electromechanical Equipment Co., Ltd. invested nearly 200 million yuan to build the largest building guardrail production line in Central China in Jianli.
Doing the work of attracting investment sometimes requires “speed”, but it also needs the tenacity of “grinding a sword in ten years”.
While negotiating with shunchangmen, Yang Chunhua has pursued Shenzhen Jiexin metal material technology Co., Ltd., another enterprise among the top three China State Construction Engineering Corporation Limited(601668) guardrails. Unexpectedly, this was a six-year “courtship road”.
Chairman Li Jianjun visited Jianli, but he never let go of the investment. Yang Chunhua is sure of each other’s mentality and is not eager for success. He has to visit chairman Li Jianjun in Shenzhen two or three times a year to talk about the development prospects of Jianli and home credit.
In 2018, this marathon “love” finally achieved positive results. On May 1, Yang Chunhua took the team to visit Shenzhen Songgang home credit headquarters again, and Li Jianjun offered to invest in Jianli.
After the project was finalized, the enterprise proposed the need for a standardized plant. After returning to Jianli, Yang Chunhua looked around and quickly implemented the requirements of the enterprise.
Although the process was arduous, the result was sweet: home credit company realized the acquisition and production in that year.
the top three of China State Construction Engineering Corporation Limited(601668) guardrail settled in two, and the last “hill” was soon “won”. In January 2019, with the full recommendation of fan Shiren, chairman of shunchangmen electromechanical Co., Ltd., Shenzhen Hongmen Intelligent Technology Co., Ltd. invested 200 million yuan to settle in Jianli.
The industry’s top three are rooted in profit supervision, which has attracted a large number of supporting enterprises to rush to the beach. The “three big trees” are growing into a “small forest”. It is estimated that in the next three to five years, the industry can exceed the output value of 10 billion yuan and become another strong industry for profit supervision.
When it comes to investment promotion, Yang Chunhua is like a family treasure; Speaking of his family, he was full of guilt.
In December 2016, Yang Chunhua went to Guangdong for investment promotion. It happened that his mother was ill, but it was another trip he had to go. He sent the old man to the county people’s Hospital for examination and prescribed medicine for four days.
I thought there would be no problem with this arrangement. Unexpectedly, this farewell became a farewell to my mother.
On the way home from a business trip, there was bad news at home. My mother accidentally fell down in the bathroom and died. The wind blew fiercely from his hometown. Yang Chunhua sat in the car, and bits of the past floated in front of him.
In the six months after his mother’s death, Yang Chunhua has been in great pain. Finally, he wanted to understand that his mother often taught “do more good deeds”.
“By recruiting more than one project, we can solve more people’s employment, increase local taxes, and solve social problems such as left behind children and empty nesters.” Isn’t that what my mother expected?
This is exactly Yang Chunhua’s original intention of applying to work in the economic department, and also his original intention as a Communist Party member!
