At the end of 2021, Kweichow Moutai Co.Ltd(600519) released a “heavy bomb”.
On December 31, the reporter of Nandu new consumption index research group learned from Kweichow Moutai Co.Ltd(600519) that the company has disclosed the announcement on production and operation in 2021. According to the preliminary accounting of the company, the total operating revenue of Kweichow Moutai Co.Ltd(600519) may reach 109 billion yuan in 2021, with a year-on-year increase of about 11.2%; The net profit was about 52 billion yuan, a year-on-year increase of about 11.3%.
Nandu reporter noted that after experiencing the “single digit” growth in the first half of the year, Kweichow Moutai Co.Ltd(600519) performance returned to double-digit growth.
Production and operation of Kweichow Moutai Co.Ltd(600519) 2021 (source: company announcement)
Kweichow Moutai Co.Ltd(600519) said that among the 100 billion revenue of the company, the operating revenue of Maotai liquor was about 93.2 billion yuan, accounting for about 85% of the revenue. In addition, this year, the output of Maotai base liquor was about 56500 tons.
Before Kweichow Moutai Co.Ltd(600519) disclosed the operating results of this year, the price increase of Feitian Maotai liquor became a part of the industry’s attention. However, on December 29, Kweichow Moutai Co.Ltd(600519) released the high-end Maotai product Kweichow Moutai Co.Ltd(600519) liquor (treasure), which also made the industry believe that the price increase of Feitian Maotai was temporarily shelved.
According to Nandu reporter, after Ding Xiongjun served as chairman of Kweichow Moutai Co.Ltd(600519) , he put forward a number of measures to control the terminal price of Maotai liquor, including increasing the investment in direct marketing channels, canceling the “unpacking order” and launching the unpacking and packaging of 12 bottles / box, which curbed the speculation of Maotai liquor terminal price.
It is worth noting that the operating revenue of Maotai series liquor previously concerned by all walks of life reached about 12.6 billion yuan this year, an increase compared with last year. According to Nandu reporter’s previous report, under the influence of “Maotai fever” this year, Kweichow Moutai Co.Ltd(600519) Maotai series wine has become a “force that can not be underestimated” in the industry. Especially under the influence of Maotai flavor tropical movement, Kweichow Moutai Co.Ltd(600519) Maotai flavor series wine has also become a “beneficiary”, with a harvest of 10 billion in 2020. According to the plan, more than 600.9 billion Maopin series will be formed in the first half of this year.
In addition, in terms of production capacity, Maotai series base liquor this year is about 28200 tons, close to the scale of 30000 tons.
(Southern Metropolis Daily)
