Near the end of the year, polar krypton gained a "big order".
On December 29, Geely Holding Group announced that it had reached cooperation with waymo, a driverless technology company: its high-end intelligent electric brand krypton will provide exclusive vehicles for waymo one driverless fleet and put into commercial operation in the United States. This model is built based on the architecture of sea-m, the krypton intelligent travel platform, and is designed and developed by cevt.
Different from the design idea of focusing on the driver of traditional models, the krypton and waymo will create travel service products specifically for driverless application scenarios. The model adopts the design concept of taking passengers as the core, pays more attention to passengers' preferences, and highlights the comfort and convenience of riding experience.
This jointly developed vehicle is based on the sea-m architecture. This architecture is specially developed by sea vast architecture for future intelligent travel forms.
According to the plan, the model will be equipped with waymo driver driverless solution under waymo after delivery.
add new wings
An Conghui, CEO of jikrypton intelligent technology, said that jikrypton and waymo have become strategic partners to jointly develop driverless exclusive vehicles for waymo one fleet, which proves the technical R & D strength and commercial expansion potential of jikrypton.
The cooperation between polar krypton and waymo is a further extension of the concept of CO creation of polar krypton. Krypton believes that the innovation and development in the era of intelligent electric is becoming cross industry and horizontal co creation and sharing. This is not only suitable for the future development of the industry, but also conducive to driving the upgrading, opening and coordination of the overall intelligent electric vehicle industry. Therefore, at the beginning of its establishment, polar krypton took the business concept of "co creation and co investment" as the brand gene, that is, jointly create with global ecological partners, jointly promote the ecological layout in the field of intelligent pure electricity, and create development space for future travel and life.
In August 2021, Ji krypton officially signed a strategic investment agreement with Intel Capital, Contemporary Amperex Technology Co.Limited(300750) , BiliBili, Hongshang group and Boyu investment, and jointly promoted the layout in the field of intelligent pure electricity ecology with these five ecological partners. At the same time, krypton has also reached a cooperative relationship with Mobileye to jointly develop advanced driving assistance system.
Krypton said it would introduce more ecological partners in the future. On the one hand, it is to jointly promote the co creation of intelligent pure electric ecology, and at the same time, let more forces invest in the reform wave of new energy industry, so as to open more imagination space for the future.
Today, waymo, the leader in the automatic driving industry, has become another partner in the "co creation and co investment" ecology of krypton.
Waymo is an autonomous driving technology company split off by Google's parent company alphabet on December 13, 2016, with a valuation of up to $30 billion. In December 2018, the company launched waymo one, the world's first commercial car Hailing application that uses automatic driving technology to serve passengers, becoming the leader in mass production of "unmanned vehicles".
In March 2020, when Waymo launched the new generation of autopilot system, it announced plans to deploy 20 thousand unmanned motorcycles in the next two years. In order to further improve the fleet scale and commercialization speed, this technology company without automobile mass production capacity naturally needs to expand cooperation with automobile enterprises, which provides an opportunity for waymo and krypton to reach cooperation.
Waymo has long cooperated with Geely Holding Group, the parent company of krypton.
In June, waymo and Volvo car group under Geely holdings announced a global strategic cooperation. The former will become the global exclusive partner of Volvo and its strategic investment brands Jixing and Lingke's L4 automatic driving technology. In this context, as an important pawn in Geely Holding's breaking smart electric vehicle market, it is natural for jikrypton to establish cooperation with waymo.
Another opportunity for cooperation between the two sides lies in the vast structure of sea adopted by polar krypton automobile. According to the official introduction, the vast architecture has a vehicle intelligent development system, which can realize FOTA in the whole scene and life cycle; At the same time, it has the ability to meet the full automatic driving. The key systems adopt double redundancy standards and meet the international highest safety level asil-d certification. Vast-m architecture is an intelligent mobile travel platform specially developed for driverless scenarios in sea vast architecture, which provides support for waymo driver driverless solution to get on the car and continue to upgrade.
At present, both parties have not announced the specific time schedule of vehicle commercial operation.
An auto industry analyst said that krypton chose to cooperate with the "leader" in the driverless industry, with three advantages. First of all, with the help of waymo's influence and the topic of "unmanned vehicle", which has its own traffic and is easy to spread, it will impress consumers, raise brand awareness and prepare for subsequent overseas expansion; Of course, this cooperation also has a demonstration effect in China, developing a group of "geeks" who pay attention to science and technology into their own users. Secondly, based on the commanding height of completely driverless vehicles, it proves the technical strength of krypton in automatic driving and intelligent travel in the future, and takes this opportunity to cooperate to realize technology feedback and strengthen the attribute of its own intelligent technology brand. The third is to explore the commercialization potential of robotaxi, that is, driverless online car hailing, and accumulate practical experience. However, the current unmanned driving is far from mature in terms of technology and policy, so this cooperation can not bring much practical commercial benefits in the short term.
constant storm
As the smart electric vehicle track is about to usher in the key node of competition, polar krypton has become the "Raider" of Geely Holding Group.
At the beginning of its establishment, jikrypton was carrying the burden of the "blue Geely action plan" of Geely Holding Group and was actively participating in the competition in the intelligent pure electric vehicle market. In the nine dragon bay action recently released by Geely holdings, polar krypton is expected to play a leading role in the process of the group's comprehensive electrification and help achieve the group's total sales of 3.65 million vehicles in 2025. Li Shufu, chairman of Geely Holding Group, and an Conghui, chairman of Geely Automobile Group, served as chairman and CEO of krypton respectively, which also shows the importance Geely attaches to it.
The development of krypton is also quite fast. Shortly after the establishment of krypton Smart Technology Co., Ltd. was announced in March 2021, the brand logo and the first mass production model zeekr 001 were unveiled. From April to June, the deliverable orders of zeekr 001 this year have been sold out. Zeekr power, a sub brand of krypton, also made its debut at the Chengdu auto show; At Guangzhou auto show, krypton released its user service brand zeekr care to further improve user service quality. In order to ensure that krypton has sufficient funds to support business expansion, Geely Holding Group also supports it in exploring external financing schemes.
In October 2021, zeekr001, the first model of krypton, was officially delivered. In November of the same year, the first complete single month delivery of zeekr 001 reached 2012 sets, and the average order amount of Dading reached 335000 yuan. At present, the delivery area of polar krypton radiates more than 150 cities across the country. According to the plan, polar krypton will launch six new models in the next three years. By 2025, krypton wants to achieve the goal of selling 650000 vehicles and ranking among the top three in the world in the market share of high-end electric vehicles.
It only took more than 200 days from brand appearance to vehicle delivery. Relying on the systematic advantages of the group, it has made amazing progress. However, this new force claiming to be "user-centered" has been in constant turmoil in the handling of user relations, experiencing negative disputes such as "disguised price increase", "standard configuration to optional configuration", "sky curtain door" and "order delay".
Due to the shortage of chips, air suspension and some optional configurations, the delivery of zeekr 001 was forced to be delayed. In this process, the opaque production and delivery information of polar krypton was criticized by customers. In July, an Conghui, CEO of extreme krypton, apologized to the scheduled car owners for "delaying the new configuration options", saying that three new configuration options would be opened to all users, and the additional investment arising therefrom would be borne by extreme krypton.
In October, only a few days after the delivery of zeekr 001, the optional EC light curtain for the car triggered the rights protection of some car owners, because the actual effect of EC light curtain was quite different from the publicity, which was considered to be misleading consumption. At the end of October, some online car owners who chose krypton 001 carbon black interior believed that the interior material was inconsistent with the official material, which was suspected to be misleading.
In terms of quality, some car owners exposed problems such as system jam, car crash, navigation error, sound loss and so on.
An auto industry analyst told caijing.com that the krypton brand has the advantage of relying on Geely's global industrial resources since its establishment, which is the main reason why it has achieved results in mass production and delivery of cars, construction of energy supplement service system and industrial ecological cooperation in a short time. However, as a company born out of traditional car companies, krypton inevitably took some detours in dealing with user relations. If enterprises make excessive marketing commitments to attract traffic and eventually cause user complaints due to "wrong goods", it will consume brand reputation to a great extent. At the moment when various car companies compete for the ability of "user co creation", extremely krypton should try to avoid this misunderstanding.
(caijing.com)
