After the “hardening” of the epidemic, the value of internet medical treatment no longer needs too much proof.
In June, the general office of the State Council issued the opinions on promoting the high-quality development of public hospitals, which required: promoting the deep integration of the new generation of information technology and medical services, vigorously developing telemedicine and Internet diagnosis and treatment, and building a smart hospital;
In July, the National Health Commission, the State Administration of traditional Chinese medicine and the Health Bureau of the logistics support department of the Central Military Commission jointly formulated the opinions on Further Strengthening the work of traditional Chinese medicine in general hospitals and promoting the coordinated development of traditional Chinese and Western medicine, which proposed that if Internet hospitals are set up to carry out Internet medical services, the provision of Internet traditional Chinese medicine diagnosis and treatment services is encouraged;
In August, the National Health Commission and the National Medical Insurance Bureau organized and formulated the long-term prescription management specification (Trial), encouraging grass-roots medical and health institutions to issue long-term prescriptions under the guidance of qualified superior medical institutions in the Medical Federation through remote consultation, Internet follow-up and hospital consultation;
In October, the medical administration and hospital administration of the National Health Commission issued the announcement on the detailed rules for the supervision of Internet diagnosis and treatment (Draft for comments) (hereinafter referred to as the draft for comments), which formulated normative rules for the operation and development of internet medical treatment;
In November, the national health and Health Committee issued the notice on carrying out the pilot work of geriatric medical care service. It put forward that the pilot areas and medical institutions should actively explore innovative and diversified medical service mode for the elderly, and support the “Internet plus nursing service” and extended nursing services of the qualified medical institutions.
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Taking stock of the relevant policies in the medical and health field officially released and formulated in 2021 sends a signal that the internet medical industry will achieve rapid and diversified development under the guidance of the policy.
“draft rules” and establish the “radius” of internet medical development
According to the statistics of arterial network, as of November 2018, there were about 119 Internet hospitals in operation nationwide. In August this year, the relevant person in charge of the National Health Commission introduced that as of December 31, 2020, a total of 1004 Internet hospitals had been built in China, increasing to more than 1600 in June 2021.
After three years of development, the challenges and risks faced by internet medical treatment have become more clear. The most direct thing is that with the rapid growth of Internet hospitals, there are more and more non-standard behaviors: illegal collection of user privacy information, unclear doctor online practice registration information, AI automatic prescription and other problems, which bring great risks to users’ online medical treatment and drug purchase.
The release of the opinion draft carefully defines the practice behavior in the process of Internet diagnosis and treatment, puts forward specific requirements from the aspects of medical institution supervision, personnel supervision, business supervision, quality and safety supervision and regulatory responsibility, and urges Internet diagnosis and treatment to return to the medical essence.
In order to further discuss the requirements and standards of the opinion draft and promote the standardized and innovative application of Internet medicine in the health industry, the health client of the people’s daily and the health times held an “expert seminar on the value of Internet medicine” this month, inviting Jin Xiaotao, former deputy director of the National Health and Planning Commission and President of China health information and health care big data society, Lu Lin, academician of the Chinese Academy of Sciences and President of the Sixth Hospital of Peking University, Xiang Yanzhen, chief accountant of Peking Union Medical College Hospital, Xiao Jianbo, general manager of JD health Internet medical, and more than a dozen authoritative experts in the academic and industry jointly promoted the integration innovation of industry, University and research and the development of internet medical industry.
At the seminar, Xiao Jianbo, general manager of JD health Internet medical, introduced that JD health has always thought about how to maximize the value of expert doctors in the field of Internet Medical. At present, it has led the establishment of the “Internet medical expert committee” and invited 27 academic leaders of JD health specialist centers, And more than 30 chief physicians and deputy chief physicians from several top three hospitals in China served as members of the first expert committee.
Similarly, in order to promote the healthy development of the industry, as the first Internet healthcare organization in China, the Yinchuan Internet plus medical health association has issued several industry norms and proposals, supported by the Yinchuan municipal health and Health Committee.
play a role and promote the “rooting” of internet medical care
The frequent official rules on internet medical access and supervision not only improve the operation requirements, but also draw a clear development track for Internet Medical. The problems of “difficult and expensive medical treatment” faced by the people were disassembled one by one. After completing the basic construction, internet medical enterprises have explored the direction of diversified breakthrough and innovation.
Internet medical has the advantages of efficient connection, professional guidance and real-time service, which is naturally suitable for the scene of chronic disease management. According to CDS data, the incidence rate of diabetes in China’s adult population is close to 11.6%, and the total number of diabetic patients has exceeded 100 million.
In order to meet the daily medical needs and health needs of diabetes patients, Jingdong combines the advantages of Jingdong’s whole industry chain resources, cold chain logistics and other advantages of supply chain, as well as the advantages of abundant medical resources, and sets up diabetes center to provide intelligent and efficient medical and health management services for diabetic patients. You can choose to upload blood glucose indication data to JD health app to facilitate doctors’ active follow-up management. In addition to inquiries and medical services, Jingdong health also provides users with more refined health service packages, including diabetes early blood sugar reverse service, obesity type diabetes weight loss service, home surveillance guidance, personalized exercise program, diet plan, etc., to improve the efficiency of diabetes diagnosis and treatment and blood sugar control rate.
Internet diagnosis and treatment is not independent of online development. In exploring the innovation of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated service model, JD health is also giving full play to the advantages of Internet technology and operation, actively exploring in-depth cooperation with offline hospitals, and helping traditional medical institutions make digital intelligent transformation.
At the beginning of 2021, JD health and the First Affiliated Hospital of Henan University of traditional Chinese medicine jointly built the first Internet Hospital of traditional Chinese medicine in Henan, and established Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated medical services including online filing, registration, consultation, follow-up, drug distribution, home rehabilitation guidance, post diagnosis follow-up and patient evaluation, covering pre diagnosis, during diagnosis and post diagnosis. After nearly a year of exploration and operation, nearly 800 doctors have settled in, providing services to a total of 130000 users, covering 30 provinces in China.
In order to continuously give full play to the social responsibility of Internet medicine, improve people’s sense of satisfaction and acquisition in medical treatment and drug purchase, and explore the innovation of Internet medicine in the field of public welfare, JD Health launched the “JD health public welfare platform”. For rare disease groups, a rare disease care center is established to build a specialist center and multidisciplinary consultation center with experts in the field of rare diseases, so as to provide patients with services such as expert remote follow-up prescription, online drug purchase, door-to-door drug delivery, disease education and post diagnosis follow-up, so as to improve the accessibility of medication for more rare diseases. Official data show that in the past year, JD health has served more than 23000 patients with rare diseases, including Guan Aiji, a rare disease of JD health
The project has applied for 643 person times of assistance, involving 21 rare diseases.
In the process of the continuous development of Internet medicine, it has gradually changed from technical means to service mode. In 2021, internet medical enterprises represented by JD health, under the standardized “runway”, continue to give full play to their own advantages, dig deep into user needs, and jointly enrich and improve the internet medical industry chain. In the future, we can expect the continuous and in-depth innovation of Internet medicine to bring more value to users’ medical treatment and drug purchase.
(caijing.com)
