Key investment points:
Industry trends & Company News
Netease cloud music has reached strategic cooperation with Lehua Entertainment
Chattering officially launched tiktok channel
Tencent 5g ecological plan special discussion "5g + XR" scenario landing application? Important announcements of listed companies
Northern United Publishing & Media (Group) Company Limited(601999) : the company receives financial subsidies
Market performance review this week
In the past five trading days, the CSI 300 index fell by 0.57%, the culture and media industry rose by 2.08%, and the industry outperformed the market by 2.65 percentage points, ranking sixth among the 30 first-class industries of CITIC; Among the sub industries, media rose 2.18%, advertising and marketing rose 1.87%, culture and entertainment rose 1.94%, and Internet media rose 2.74%.
In terms of individual stocks, Chengdu B-Ray Media Co.Ltd(600880) , Beijing Shengtong Printing Co.Ltd(002599) and Zhewen Interactive Group Co.Ltd(600986) led the rise this week, and Zhejiang Juli Culture Development Co.Ltd(002247) , Hubei Radio & Television Information Network Co.Ltd(000665) and St Tianrun led the decline this week.
Investment advice
This week, the culture and media industry continued to be active, and the concept stocks of the meta universe in the industry showed the characteristics of rotation. This week, we continue to suggest to pay attention to the driving effect of yuanuniverse theme on low-level stocks in the industry. China's leading Internet companies continue to promote the layout of yuanuniverse, and some local governments have also issued relevant policies to support the development of the industry. Therefore, the benefits of the theme are continuously released. It is suggested that investors pay attention to relevant companies with stable performance growth + continuous benefits; In addition, as the Winter Olympic Games will be held soon, it is recommended to continue to pay attention to relevant beneficiary companies.
To sum up, we continue to maintain the "optimistic" investment rating of the media industry and recommend Focus Media Information Technology Co.Ltd(002027) (002027), Bluefocus Intelligent Communications Group Co.Ltd(300058) (300058), Hubei Century Network Technology Inc(300494) (300494), Kunlun Tech Co.Ltd(300418) (300418), China Sports Industry Group Co.Ltd(600158) (600158).
Risk statement
Macroeconomic downturn; Major policy changes in the industry; Industry demand does not meet expectations; The progress of state-owned enterprise reform did not meet expectations, and the black swan incident continued to have an impact.
(Bohai Securities)
