On March 10, Jiugui Liquor Co.Ltd(000799) ( Jiugui Liquor Co.Ltd(000799) ) announced the operation from January to February 2022. The company is expected to achieve a total operating revenue of about 1.4 billion yuan, an increase of about 120% over the same period last year; The net profit attributable to shareholders of listed companies was about 465 million yuan, an increase of about 130% over the same period last year.
Jiugui Liquor Co.Ltd(000799) relevant persons told the reporter of E company that in 2022, the company continued to implement the strategy of strengthening the base market, building a highland market and deepening nationalization, continuously strengthened the brand guidance of highland market, rapidly and effectively promoted the layout of national excellent business, and achieved the excess achievement of business performance in 1-2 months.
It is worth mentioning that in the first two months of this year alone, the revenue and net profit data of Jiugui Liquor Co.Ltd(000799) have far exceeded that of the first quarter of last year, and even approached the performance of the half year of 2021. The above-mentioned person said that the operating performance of Jiugui Liquor Co.Ltd(000799) 1-february was at the best level in history.
It is reported that since 2022, Jiugui Liquor Co.Ltd(000799) has been increasing in brand empowerment, product structure, marketing, capacity improvement and other aspects.
According to the above-mentioned sources, taking Hunan as the base, the Jiugui Liquor Co.Ltd(000799) market layout has expanded all the way from North China to key regions such as East China, South China, southwest and northwest. At present, it has successfully created a 100 million market in Jiangsu, Anhui and other places. With the layout of Qinghai Xining in February this year, the seminar on the value of internal reference has been in the 20 cities of the country, covering most of the Baijiu consumption market.
While continuing to promote the large single product strategy led by neishen liquor, Jiugui Liquor Co.Ltd(000799) is continuously optimizing its product strategy to enhance the market share of neishen liquor and enrich the product structure. In addition, in recent years, the company has successively launched top cultural and creative products such as the world heritage joint brand of “ten thousand miles walking and riding alone” and the “seal” Chinese Zodiac commemorative wine in the year of the tiger.
Guosheng Securities Research Report is optimistic about the future space of the company’s internal ginseng wine: the high-end wine market in Hunan Province is expected to maintain a growth rate synchronized with the per capita GDP. It is estimated that the scale of high-end wine in Hunan will be about 9 billion yuan by 2025. With the continuous deep cultivation of internal ginseng in Hunan, the market share is expected to increase to about 10-15%, and the sales scale of internal ginseng in Hunan Province is expected to reach about 2 billion in 2025. Guosheng securities also believes that the growth rate of domestic ginseng wine outside the province will be faster than that inside the province. The compound growth rate is expected to reach 30% in the next five years, and the proportion outside the province is expected to reach more than 60%.
In terms of industry, in recent days, Kweichow Moutai Co.Ltd(600519) , Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) , Jiangsu King’S Luck Brewery Joint-Stock Co.Ltd(603369) and other enterprises have achieved growth in varying degrees in the first two months of performance data disclosure. As the only Baijiu listed company controlled by central enterprises, the Jiugui Liquor Co.Ltd(000799) released 1-2 months of operation data is also the first time in history.
Huachang securities and other agencies believe that the current Baijiu consumption toughness and demand is still in the majority of wine companies have been steadily through the Spring Festival pressure test demand, began to control goods prices, the first quarter of 2022 is expected to achieve a high probability of achieving a full year is expected to achieve steady growth.
Jiugui Liquor Co.Ltd(000799) today closed at 160.60 yuan / share, up 7.28%, with a market value of 52.2 billion yuan.
