Jiugui Liquor Co.Ltd(000799) 3 on March 10, the company announced the operation from January to February. The company is expected to achieve a total operating revenue of about 1.4 billion yuan, an increase of about 120% over the same period last year; The net profit attributable to shareholders of listed companies was about 465 million yuan, an increase of about 130% over the same period last year.
Jiugui Liquor Co.Ltd(000799) said that in 2022, the company continued to adhere to the strategy of strengthening the base market, creating a highland market and deepening nationalization, continuously strengthened the intensive cultivation of the base market, strengthened the brand leadership of the highland market, rapidly and effectively promoted the national excellent business layout, strengthened and optimized the circle marketing and core store construction, and continuously improved the brand culture and team culture, It has improved customer satisfaction, consumer awareness and brand reputation, and achieved over achievement of business from January to February.
According to the data, in the first two months of this year alone, Jiugui Liquor Co.Ltd(000799) 's revenue and net profit data have far exceeded that of the first quarter of last year, and even approached the performance of the first half of 2021.
According to historical data, Jiugui Liquor Co.Ltd(000799) 2021 achieved a revenue of 908 million yuan in the first quarter, with a year-on-year increase of 190.36%, and a net profit of 268 million yuan, with a year-on-year increase of 178.85%. For the whole year of 2021, the company is expected to realize a net profit of 880 million yuan to 950 million yuan. This also means that Jiugui Liquor Co.Ltd(000799) the outstanding performance in the first two months of this year is based on the rapid growth of performance in the same period of last year and the whole year and leading the industry, making its report card in the first two months more "gold content".
Since 2022, Jiugui Liquor Co.Ltd(000799) has been increasing in brand empowerment, product structure, marketing, capacity improvement and other aspects.
According to people close to the company, taking Hunan as the base, the market layout of Jiugui Liquor Co.Ltd(000799) has expanded all the way from North China to key regions such as East China, South China, southwest and northwest. At present, it has successfully created a 100 million market in Jiangsu, Anhui and other places. With the layout of "Qinghai wine" in Xining in February this year, the seminar on "internal reference wine" has penetrated into 20 cities nationwide, covering most of the Baijiu consumption market.
While continuing to promote the large single product strategy led by "internal ginseng wine", Jiugui Liquor Co.Ltd(000799) is continuously optimizing its product strategy to enhance the market share of internal ginseng wine and enrich the product structure. In addition, in recent years, the company has successively launched top-level cultural and creative products such as the world heritage joint brand of "riding alone for thousands of miles" and the "seal" Chinese Zodiac commemorative wine in the year of the tiger, which continues to detonate the consumer market.
Recently, Jiugui Liquor Co.Ltd(000799) has been the exclusive official name of China's first World Heritage interactive documentary program "Wanli walking alone" - China in the second quarter. It has officially closed its official performance in the second quarter. While winning the high ratings, it also keeps Jiugui Liquor Co.Ltd(000799) resonating with the core of the legacy culture. It takes the national brand to guard the national culture and goes out of the "cultural Baijiu brand" high road.
In terms of industry, in recent days, Kweichow Moutai Co.Ltd(600519) , Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) , Jiangsu King'S Luck Brewery Joint-Stock Co.Ltd(603369) and other enterprises have achieved growth in varying degrees in the first two months of performance data disclosure, exceeding market expectations. The Baijiu listed company, the only central holding company, has released the Jiugui Liquor Co.Ltd(000799) business data for the first time in 1-2 months. The growth rate led the industry, and its reassurance and ballast effect continued to be verified.
Huachang securities and other agencies believe that the current Baijiu consumption toughness and demand is still in the majority of wine companies have been steadily through the Spring Festival pressure test demand, began to control goods prices, the first quarter of 2022 is expected to achieve a high probability of achieving a full year is expected to achieve steady growth. (Liu Tao)
