“Iron Lady of business”, “Queen of air conditioning”, “online entrepreneur”… Dong Mingzhu has been labeled with many labels. Among these labels, Dong Mingzhu frankly said that she liked the label of “deputy to the National People’s Congress” best. Dong Mingzhu, deputy to the National People’s Congress and Gree Electric Appliances Inc.Of Zhuhai(000651) chairman and President, will attend and perform her duties at the two sessions every year.
This year, Dong Mingzhu went to Beijing with seven suggestions, which mainly focus on the fields of social people’s livelihood, enterprise business environment and so on.
“In fact, the process of performing my duties is also the process of ‘growing up’ as a deputy to the National People’s Congress. I constantly find problems and improve. It’s not good for me to score myself, but I am confident that I will do my best to perform my duties.” Recently, Dong Mingzhu commented on her performance in an exclusive interview with the reporter of the daily economic news.
According to the reporter’s statistics, Dong Mingzhu has put forward about 90 suggestions since he served as a deputy to the National People’s Congress in 2003. From her suggestions over the years, it is not difficult to see the “persistent” side of her character. For example, this year, Dong Mingzhu has put forward the proposal of “raising the threshold of individual income tax” for the sixth consecutive year.
In the interview, Dong Mingzhu explained in detail the thinking behind her proposal to raise the personal income tax threshold to 10000 yuan / month. Regarding the issue of Gree Electric Appliances Inc.Of Zhuhai(000651) diversification concerned by the outside world, Dong Mingzhu said that at present, Gree’s business segments are mainly consumer goods and industry, both of which are very important in the future development, “but the direction of diversification in the future must be low-carbon based on innovation”. Referring to the channel change of Gree Electric Appliances Inc.Of Zhuhai(000651) , she also said that “it has been on the road”.
talking about the performance of duties by deputies to the National People’s Congress: being confident means doing your best
Dong Mingzhu, 68, is still energetic. On the last day of February, Dong Mingzhu was just re elected as Gree Electric Appliances Inc.Of Zhuhai(000651) chairman of the board of directors by the “official announcement” and continued to work for the next three years. In March, Dong Mingzhu’s trip switched to the “two sessions mode”.
In terms of time, Dong Mingzhu, then 49, was elected to the National People’s Congress in 2003. So far, Dong Mingzhu has been elected for four consecutive terms and has performed her duties for 20 years. On various occasions, Dong Mingzhu’s key description of her status as a “deputy to the National People’s Congress” is “responsibility”. In her opinion, it is her duty and mission to reflect the information collected at the grass-roots level to the Party Central Committee and the State Council and promote the country to make better decisions.
This year, Dong Mingzhu put forward the proposal of “raising the threshold of individual income tax from 5000 yuan / month to 10000 yuan / month”. She also mentioned that the rich should pay more taxes.
For many years, he insisted on raising the threshold of individual income tax, which made Dong Mingzhu gain a lot of favor. Netizens called him “conscientious entrepreneur”. But on the other hand, this appeal has also attracted opposition from some people in the industry. Yao Yang, President of the National Development Research Institute of Peking University, publicly expressed “no support”, “Maybe she doesn’t know what China’s income distribution is like. The people who pay personal income tax now account for only about 15% of our national labor force, which is very, very low. If you mention 10000 yuan, how many people pay personal income tax? It’s estimated to be only 5%. We still need to establish a general awareness of tax payment,” he said
A few days ago, Dong Mingzhu explained in an interview with the reporter of the daily economic news that the reason why she put forward such suggestions for many consecutive years is that: on the one hand, the times are progressing, the living standards of ordinary people are gradually improving, and the threshold of individual income tax has been gradually increased from the initial few hundred yuan to the current 5000 yuan / month. “Nowadays, the post-90s and post-80s occupy the mainstream position in our production and life. With a high income level, they will also enjoy the subsidies provided by the state in the fields of medical treatment, housing and children’s education. If the wages and subsidies are paid together and the threshold of individual income tax is raised, it will save the human and time costs such as audit and review to a certain extent.”
On the other hand, Dong Mingzhu said that this is also based on the consideration of common prosperity. Taxation cannot only rely on the working class. “Increasing the tax proportion of high-income groups can alleviate the tax pressure of the working class and help achieve common prosperity”.
The reporter learned that Dong Mingzhu also proposed to improve the ladder tax rate and add a file of 2 million yuan / year (corresponding to the tax rate of 50% ~ 55%) on the basis of the highest grade of 960000 yuan / year of taxable income in the whole year. The implication is that high-income groups should pay more taxes.
At the national two sessions in 2022, Dong Mingzhu also proposed to strengthen the protection of enterprises’ independent training of talents. She told reporters that Gree has actually lost talents in various fields in recent years. The flow of senior talents, especially those independently trained by enterprises, needs to be further and more strictly regulated. “Therefore, the first point I pay attention to is the senior management, senior technical personnel and other personnel who have confidentiality obligations to the employer. Before such personnel leave, the enterprise is allowed to terminate the labor contract with the consent of such personnel through consultation. The second point is that the liability for compensation for non competition should be borne by the worker and the new employer.”
The reporter noted that the term of office of deputies to the 13th National People’s Congress is also the term of office with the largest number of suggestions put forward by Dong Mingzhu. In 2018 and 2020 alone, Dong Mingzhu put forward 13 suggestions and 11 in 2020. It can be said that she performed her duties diligently. Referring to her performance during the 20 years of performing her duties as a deputy to the National People’s Congress, Dong Mingzhu told reporters that “she is confident that she is doing her best to perform her duties”.
talking about diversification: must be based on innovation and low-carbon
Before going to Beijing to attend the meeting, Dong Mingzhu had just been re elected Gree Electric Appliances Inc.Of Zhuhai(000651) chairman with high support. There is no suspense about re-election. What the outside world is waiting for is how many new changes Dong Mingzhu can bring to Gree Electric Appliances Inc.Of Zhuhai(000651) in the next three years.
For Dong Mingzhu, the challenges facing the new term of office have not become less. In the short term, the pressure of rising prices of raw materials in front of us needs to be overcome; To be more far away, Gree Electric Appliances Inc.Of Zhuhai(000651) ‘s questions of diversification, succession and channel reform need her to give answers.
Last October, there was a sharp correction in the price of metal bulk raw materials. At that time, the market was optimistic that the household appliance sector was expected to get rid of the phenomenon of increasing income without increasing profit caused by the rise of raw material prices this year. However, contrary to expectations, the price of raw materials in the upstream of household appliances did not fall as expected in 2022, but returned to a new high.
“The rise of raw materials is indeed a major current situation faced by the whole industry, but we cannot blindly raise the price of products because of the rise in the price of raw materials.” Dong Mingzhu said in an exclusive interview with the reporter of the daily economic news. She admitted that in the face of such a situation, Gree Electric Appliances Inc.Of Zhuhai(000651) the pressure will certainly be there. But at the same time, it is also the driving force for Gree to carry out technology upgrading and iteration. “We think the most effective way is to improve technology to absorb the pressure of rising raw material costs.”
In addition, the outside world generally has high expectations for the diversification of Gree Electric Appliances Inc.Of Zhuhai(000651) , which is accompanied by doubts.
Some outsiders believe that the diversified transformation process of Gree Electric Appliances Inc.Of Zhuhai(000651) is slow. According to the semi annual report of 2021, Gree Electric Appliances Inc.Of Zhuhai(000651) household appliances accounted for 2.43% of revenue, intelligent equipment accounted for 0.22% and other main businesses accounted for 1.46%.
In the face of these questions, Dong Mingzhu also responded many times: “that’s what the media said. I don’t agree.” “I never think (diversification) is not smooth. I think it’s very good. Everyone’s expectations for me are too high. Everyone hopes that I can achieve 100 billion in equipment tomorrow, as much as the revenue of air conditioning. No enterprise in the world can do so.”
In the past two years, Gree Electric Appliances Inc.Of Zhuhai(000651) has more intensive capital operation than ever before. In addition to successively investing in the construction of intelligent manufacturing production bases in Luoyang, Ganzhou, Linyi and other places, in August last year, Gree Electric Appliances Inc.Of Zhuhai(000651) also obtained 30.47% equity of Yinlong new energy (later renamed Gree titanium new energy) in a judicial auction of 1.83 billion yuan. Together with the voting rights entrusted to Gree Electric Appliances Inc.Of Zhuhai(000651) by Dong Mingzhu, Gree titanium new energy became the holding subsidiary of Gree Electric Appliances Inc.Of Zhuhai(000651) .
At present, Gree Electric Appliances Inc.Of Zhuhai(000651) acquisition of Zhejiang Dun’An Artificial Environment Co.Ltd(002011) control of A-share listed company is also in progress. In February this year, Dong Mingzhu also personally led a team to Xi’an, Luoyang and other places to contact the local government on new energy and other industrial cooperation and promote the layout of Gree Electric Appliances Inc.Of Zhuhai(000651) .
Dong Mingzhu told reporters that Zhejiang Dun’An Artificial Environment Co.Ltd(002011) is a leading enterprise in the global refrigeration components industry and one of Gree Electric Appliances Inc.Of Zhuhai(000651) important suppliers. At present, the market share of components such as four-way valve, stop valve and small pressure vessel of Zhejiang Dun’An Artificial Environment Co.Ltd(002011) is the first in the world, and the electronic expansion valve is the second in the world. “At present, for Gree, the acquisition of Zhejiang Dun’An Artificial Environment Co.Ltd(002011) is also an important part of the industrial chain layout, which can strengthen the company’s competitiveness in the field of air conditioning core parts and ensure that the core parts are independent and controllable.”
She also said that at present, Gree’s business segments are mainly consumer goods and industry. “In the future development, both are very important, but the direction of diversification in the future must be low-carbon based on innovation.” For example, Gree’s photovoltaic (storage) air conditioning system, which combines photovoltaic, energy storage and air conditioning, has excellent performance in energy conservation and environmental protection. In addition, there is Gree titanium new energy. Gree titanium battery has great advantages in safety performance and battery life. Gree titanium new energy vehicles have been stably operated in more than 220 cities across the country.
After re-election as chairman of the board of directors, Dong Mingzhu also mentioned in an interview with China Central Television on the evening of March 7 that it is not time to consider retirement. Now it is time to rush forward. “Within three years, what I need to do most is to make the whole team very perfect and effective.”
talk about channel reform: Gree Electric Appliances Inc.Of Zhuhai(000651) always on the road
Over the past two years, Dong Mingzhu has also been trying to convey to the outside world the signal that Gree Electric Appliances Inc.Of Zhuhai(000651) and she are actively embracing new changes. In 2020, under the impact of the epidemic, Dong Mingzhu personally launched a live broadcast and brought goods. In 13 live broadcasts in many places across the country throughout the year, Dong Mingzhu’s sales performance with goods was 47.6 billion yuan.
Live broadcasting is not an easy technical job. On the day of live broadcast, Dong Mingzhu often stood on the stage for several hours. At the end of the day, it is normal to rotate for more than ten hours.
Another purpose of Dong Mingzhu’s live delivery is to set an example for dealers. I hope they will also embrace online and realize the combination of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) . “Live broadcasting is a new form, in which ideological exchange and service are the most important.” With the help of live broadcast exploration, Gree Electric Appliances Inc.Of Zhuhai(000651) also set off a channel change.
A few days ago, Dong Mingzhu talked about her new understanding of live delivery in an interview with the reporter of the daily economic news. She said that online and offline are not opposites. Both live broadcasting and offline stores are actually a kind of service model. No matter which model, in fact, the product is the core. At present, many online products are shoddy, which requires both a high sense of responsibility and consciousness of enterprises and strict supervision by relevant departments. “So my experience and experience is to embrace new changes on the one hand, and stick to my original heart on the other.”
Referring to the channel reform of Gree Electric Appliances Inc.Of Zhuhai(000651) , Dong Mingzhu said that the channel reform is actually an ongoing thing, because the times are changing, the needs of consumers are changing, including the way of shopping Gree Electric Appliances Inc.Of Zhuhai(000651) ‘s channel reform has also been on the way. Now we can see that many offline stores are gradually transformed into an experience store. Unlike the pure selling of goods in the past, offline stores can provide consumers with more opportunities to actually experience household appliances. At the same time, combined with online live broadcasting, they can further expand their influence.
In addition to the live delivery of goods, Dong Mingzhu also gave her first variety show last year and participated in a career reality show “we who are new to the workplace” on Mango TV. In this program, Dong Mingzhu circle powder is countless. Meng Yutong was also appreciated by Dong Mingzhu on this variety show, and finally became Dong Mingzhu’s secretary from an intern.
Dong Mingzhu’s sentence “to cultivate Meng Yutong into a second Dong Mingzhu” put Meng Yutong on the hot search list. On many occasions, when talking about Meng Yutong, Dong Mingzhu will show a satisfied smile on her face. Shortly after becoming Secretary of the board chairman, Meng Yutong also registered “Pearl feather boy tiktok”, and began to bring goods. This once made the outside world speculate that Dong Mingzhu’s purpose of taking Hongmeng Yutong is to bring goods.
Recently, Dong Mingzhu clearly talked about the positioning of Meng Yutong in an interview with the media. She said that she did not simply cultivate Meng Yutong as an online celebrity: “if a person wants to become a manager, he has to experience everything. It’s not surprising even if everyone thinks she is an online celebrity. In practice, she will indeed participate in the sales work of Dong Mingzhu store.”
The reporter noted that from another perspective, the cultivation of Meng Yutong is actually Gree Electric Appliances Inc.Of Zhuhai(000651) releasing a signal: Gree is willing to provide opportunities for young people. Dong Mingzhu also told reporters during the interview: “among our 90000 employees, the post-90s employees account for a large proportion. What our enterprise can do is to give young people more opportunities to show their strengths and let them show themselves on a platform suitable for them. At the same time, Gree also has its own college to cultivate technical talents.”
