Tesla announced a price increase again after the overwhelming price rise! According to the official website, the models targeted by the price increase are model 3 high-performance version and model y long-range and high-performance version, with the price increased by 10000 yuan.
Tesla‘s price rises again
On March 10, Tesla again adjusted the price of some of its models. According to Tesla China’s official website, the current selling prices of model 3 high-performance version and model y long-range and high-performance version have increased by 10000 yuan compared with the previous version.
After the price increase, the price of model 3 high-performance version was 349900 yuan, an increase of 10000 yuan compared with the original 339900 yuan; The prices of model y long-range and high-performance versions were 357900 yuan and 397900 yuan respectively, an increase of 10000 yuan compared with the previous prices.
It is understood that Tesla’s price increase is not only for the Chinese market. In the United States, the price of model y long-range version is increased by $1000 to $59990, and the price of model y high-performance version is increased by $1000 to $64990.
However, Tesla said that users who had placed orders before the price adjustment were not affected by the price increase.
According to statistics, since last year, Tesla has frequently adjusted the price of its models. In the past year, Tesla’s price in China has been raised more than 8 times, and the cumulative price increase has exceeded 20%. At the beginning of this year, the price of model y rear wheel drive version increased by more than 20000 yuan at one go. In addition, Tesla’s price in the U.S. market has also been raised more than 10 times.
In this regard, Tesla CEO musk publicly responded that “this is mainly due to the high cost pressure in the supply chain.”
Tesla is still selling well
february China’s sales volume reached 23200
Waves of rising prices did not seem to affect Tesla’s overall sales. On March 8, the latest China automobile sales data released by the national passenger car market information Federation showed that the export of 45300 new energy vehicles in February maintained a strong growth. Among them, Tesla China exported 33315 vehicles, a year-on-year increase of 339%, and the retail volume in the Chinese market was 23200 vehicles, a year-on-year increase of 26.7%.
In February 2022, the wholesale sales volume of Tesla’s Shanghai factory reached 56515, which was the sixth consecutive month that Tesla’s wholesale sales exceeded 50000.
can’t hold up
new energy vehicles frequently raise prices
Throughout the Chinese auto market, Byd Company Limited(002594) , Nezha automobile, Xiaopeng automobile, Euler, SAIC Roewe, Weima, gac-e’an, etc. have also raised the price of their models.
In February this year, Byd Company Limited(002594) “official announcement” raised the price, which will raise the price of 11 new energy models, ranging from 1 Jiangnan Mould & Plastic Technology Co.Ltd(000700) 0 yuan. Subsequently, Nezha automobile and Xiaopeng automobile also raised the price of their models.
On March 1, Euler cat also released a price increase explanation. From 0:00 on March 1, the official guide price of Euler cat GT version was adjusted to 147000. Previously, the price of Euler cat GT version was 135000 yuan after subsidy, and the price increased by 12000 yuan after this adjustment. Similarly, Euler good cat said that customers who had previously paid a deposit to sign a contract still enjoy the price protection policy.
Coincidentally, SAIC Roewe also said that affected by the global chip shortage, the decline of subsidy policies, the rise in the price of raw materials and other factors, it decided to raise the official guidance prices of many of its new energy models from March 1 to deal with the changes in the new energy market.
In addition, Weima, gac-e’an and other new energy vehicle brands or new energy vehicles under traditional brands also announced price increases ranging from 12000 to 120000.
battery raw material prices continued to rise
Industry insiders pointed out that the price rise tide is affected by the decline in subsidies for new energy vehicles on the one hand, and the continuous rise in the prices of battery raw materials such as nickel, cobalt and lithium on the other hand, pushing up the price of power batteries.
In February, the global prices of lithium and lithium carbonate continued to rise sharply, and the price of lithium carbonate exceeded US $60000 / ton Central China Securities Co.Ltd(601375) said that affected by the strong demand for inventory and new energy vehicles, lithium prices are easy to rise but difficult to fall in the short term, or will continue to fluctuate upward at a high level. China’s nickel ore and high nickel ore inventories are low. Nickel prices may continue to rise due to the conflict between Russia and Ukraine and the high boom of new energy vehicles.
The volatile situation abroad has led to the rise of overseas nickel prices Shanxi Securities Co.Ltd(002500) analysis said that in terms of raw materials, due to the continuous decline of foreign nickel inventory and the risk of Russian nickel spot liquidity caused by the Russian Ukrainian war, the risk of LME run increased and the overseas nickel price increased significantly. At present, the nickel import window is closed, and the increase of China’s nickel spot is limited, which is expected to affect China’s nickel market in the short term. In addition, lithium salt in ternary cathode materials increased significantly.
For the prediction of the future market, Shanxi Securities Co.Ltd(002500) believes that the current supply of nickel salt and cobalt salt is tight, and the supply of lithium resources is still tight, resulting in the continuous rise of lithium salt market. In terms of demand, the new energy vehicle industry chain has gradually matured. Benefiting from the continuous participation of traditional vehicle enterprises, the continuous release of high-quality new energy vehicles, the increase of endurance demand and the rising oil price, it is expected that new energy vehicles will continue to grow steadily. However, lithium battery costs will continue to rise in the future, which may gradually push up vehicle prices and compress corporate profits. For the route selection of ternary and lithium iron phosphate, high nickel ternary is expected to maintain a high market share before reaching the bottleneck of endurance demand because the price and price increase per GWH are higher than that of lithium iron phosphate battery.
The Federation pointed out that recently, the auto market is facing a relatively complex environment, especially the rise of resource prices and great supply pressure, which are common problems faced by the world auto industry. The development of new energy vehicles in 2022 is restricted by certain resources, and the cost pressure of the world battery industry is relatively huge. Because of the rise in resource prices, the price rise of lithium ore in the early stage has led to a rapid rise in the cost of lithium iron phosphate battery. The recent price rise of nickel ore has led to more challenges for the price rise of ternary lithium battery.
When various factors lead to the reversal of supply and demand structure, price elasticity is very important. Whether tmall, jd.com or pinduoduo, they are driven by sales volume with flexible price. Realize flexible price and intermediate adjustment mode, which has good adjustment significance for the brand in the flat sales state of the car market in the future.
However, the 2022 government work report proposes to continue to support the consumption of new energy vehicles Haitong Securities Company Limited(600837) believes that at present, new energy vehicles have entered a period of accelerated increase in penetration. Driven by external policies and endogenous Consumption Willingness, new energy vehicles are expected to continue to contribute to the increment.
