In order to establish the concept of taking consumers as the center, care for middle-aged and elderly consumers and effectively protect the rights and interests of middle-aged and elderly insurance consumers, on the occasion of the “March 15” consumer rights day in 2022, Fude life life Tangshan Branch Qian’an branch organized the “March 15” education and publicity week, which was carried out through the combination of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) and .
The content of the publicity activities focuses on protecting the rights and interests of consumers and caring for middle-aged and elderly consumers, focusing on strengthening the publicity of the protection of the financial rights and interests of middle-aged and elderly people, guiding financial consumers to enhance their financial identification ability and risk prevention awareness, advocating rational investment and effectively protecting the legitimate rights and interests of consumers.
On March 5, Qian’an branch organized relevant personnel to come to the County Central Square early in the morning to actively carry out the on-site publicity activity of “paying attention to the popularization of financial knowledge among the elderly”. During the event, the staff hung the banner of “caring for the elderly and strengthening financial knowledge”, enthusiastically served everyone who stopped, gave red scarves to the middle-aged and elderly, distributed the publicity pages printed with “caring for the rights and interests of the elderly and preventing all kinds of scams” and other relevant publicity materials to the past people, and popularized the knowledge of intelligent application of insurance Care for the rights and interests of the elderly, prevent the explanation of various fraud cases, and widely publicize the prevention of illegal fund-raising and anti money laundering, so as to improve the elderly’s anti fraud awareness and self-protection ability. During the activity, the staff also actively listened to the rationalization suggestions put forward by customers, improved the public’s insurance awareness, eliminated misunderstandings about the insurance industry, and created a harmonious insurance consumption environment with consumers.
It is reported that on the day of the event, more than 200 publicity materials were distributed and more than 30 times of public consultation were accepted, which achieved good publicity results. The enthusiasm and service of the staff were also highly praised by the on-site people.
Through the continuous and in-depth development of the activities, Qian’an branch not only publicized the company’s brand and services, but also improved the customers’ sense of identity and trust in the brand. The customer-centered service tenet of Fude life insurance has been deeply rooted in the hearts of the people, showing a new and upward spirit of the insurance industry.
Fude life has always adhered to the service concept of “people-oriented and customer first”, practically taking consumers as the center, long-term adhering to the publicity, popularization and education of insurance knowledge, optimizing services, continuously improving customer satisfaction, showing the responsibility of the insurance industry, and promoting the high-quality development of the insurance industry in the region.
