On December 30, China Eastern Airlines (hereinafter referred to as ” China Eastern Airlines Corporation Limited(600115) “) announced the official launch of the “one-step” new service. It is reported that some of the flights actually carried by China Eastern Airlines and Shanghai Airlines sold through the official direct sales channel of China Eastern Airlines will change the original step-by-step mode of “buying tickets first and then selecting seats and checking in”, which is similar to “buying tickets and watching movies”, so as to realize “selecting seats and then buying tickets”. At present, the new service has been opened and experienced on the round-trip flights of three pilot routes from Shanghai Hongqiao to Guangzhou, Wuhan and Qingdao.
It is understood that from December 30, 2021 to March 31, 2022, China Eastern Airlines Corporation Limited(600115) will launch the “experience version” in advance: passengers who buy the “China pilot flight” actually carried by China Eastern Airlines and Shanghai Airlines through the official direct sales channel of China Eastern Airlines will select seats according to their personal preferences, check in boarding passes, and complete ticket purchase, seat selection and check-in operations at one time. The launch of the “one-step” new service can not only reduce the service time of the whole process of passenger ticket purchase, seat selection and check-in, but also create new “value points” in data communication and exchange for various systems such as sales system, airline company system and check-in system, so as to drive the convenient travel of passengers and the efficient operation of civil aviation related scenes.
In addition, China Eastern Airlines Corporation Limited(600115) also said that after this experience version, China Eastern Airlines Corporation Limited(600115) will further optimize according to the passenger experience feedback, and launch an “upgraded version” in the future, in order to realize the transformation of China Eastern Airlines marketing service products from “single ticket” to “unified order” mode.
(Beijing business daily)
