In recent years, China’s vocational education has developed rapidly, and a number of Vocational and technical colleges and related new majors have emerged. At the same time, it also puts forward higher and newer requirements for out of school vocational education and training institutions, further forcing them to deepen the process of school enterprise cooperation and industry education integration. However, over the years, school enterprise cooperation and industry education integration have always been a tepid topic. Most enterprises and colleges have adhered to the attitude of well water not violating the river, and the industry has also fallen into a strange circle of “you play with you, I do mine”. In this situation, Offcn Education Technology Co.Ltd(002607) took the lead in breaking the deadlock and put forward its own new ideas of school enterprise cooperation, injecting fresh blood into the integration of industry and education.
set up vocational education division
Offcn Education Technology Co.Ltd(002607) ‘s “entrance dream”
Recently, according to the news on Offcn Education Technology Co.Ltd(002607) official website, the company has recently completed the integration of internal project resources and established a new business department – vocational education business department. The new business department will serve the “three end” needs construction of the government, enterprises and universities as a whole, strive to build a “five in one” vocational education operation system of ecological resource integration, intelligent service, industry education integration, platform scientific research and education service, and promote the formation of a development pattern of benign interaction between industry and education and complementary advantages of schools and enterprises.
It is not difficult to see from the news released by Zhonggong that the company will focus on end B and end g in the next step, that is, school enterprise cooperation and industry education integration. The relevant person in charge said that the vocational education business department will continue to give full play to the strength of the whole industrial chain of the group, focus on multiple sectors such as industrial core advantages, innovative school enterprise cooperation and characteristic talent training, and continuously promote the development of the vocational education industry and build an industry-leading industry education integration enterprise with the goal of cultivating high-quality technical and skilled talents and improving the social status of technical and skilled talents.
Combined with the analysis of the current vocational education environment, the reason why Zhonggong established a new business department to strive to open the b-end and g-end markets is mainly due to two reasons. On the one hand, due to the repeated impact of the epidemic in the past two years, it is difficult for vocational education focusing on offline scene teaching. The stop and go of course teaching makes the vocational education with short training cycle more fragmented, and the income of enterprise C-end market also decreases sharply. Therefore, it is imperative for vocational education institutions to find new business growth points, and enterprises and schools are undoubtedly a strategic highland to be reclaimed.
On the other hand, in the era of Internet of all things, enterprises, especially Internet oriented companies, have higher and higher requirements for employees’ skill level and are more eager for digital talents. However, due to the constraints of teachers’ scale, teaching environment and other factors, the training of these vocational skills is difficult for cities located in the second and third tier or even lower levels, and often can not meet the employment requirements of enterprises and institutions. In view of this, vocational education institutions such as Zhonggong have a place to play. Relying on the two innate attributes of career and education, vocational education institutions can help schools provide professional guidance for training talents, and can clearly understand the needs of enterprises and connect with them.
Therefore, Offcn Education Technology Co.Ltd(002607) the establishment of the “three ends” of the Vocational Education Division is not only a way to alleviate the pressure of their own development, but also the result of calm judgment in combination with the current situation. Why not build a bridge for school enterprise cooperation, act as a lubricant for the integration of industry and education, and achieve win-win results?
the integration of industry and education is not overnight
the road of cooperation has long been laid out
In fact, Offcn Education Technology Co.Ltd(002607) choosing to develop enterprise cooperation and integration of industry and education is not a whim. This can be seen from the “efforts” of Offcn Education Technology Co.Ltd(002607) in enterprises and colleges and universities. It is understood that as early as 2014, Offcn Education Technology Co.Ltd(002607) had insight into the opportunities in the field of school enterprise cooperation and industry education integration, specially set up a team to develop business, and put it under the jurisdiction of the “excellent employment” business department.
In addition, Offcn Education Technology Co.Ltd(002607) the management has explained the significance of the university market to the development of the company more than once, “There are 5 million civil servants applying for the provincial examination every year, 65% of which come from college students. Among the more than 3 million college students, most of them are junior and senior students, and the source of students is accurate. Therefore, the public college cooperates with many colleges and universities, from undergraduate colleges to junior colleges, so as to make the college students know the public college during the University.”. The company also mentioned in the 2019 annual report that the channel focus will further sink from the headquarters and provincial capital to prefecture level cities and counties, and vigorously expand and innovate University channels.
Based on this, Offcn Education Technology Co.Ltd(002607) has reached comprehensive cooperation with many schools across the country in recent years. In 2019, China and the United States successively built the industry education integration project with China University of Geosciences, North China Electric Power University, Henan University, Jinjiang College of Sichuan University and Hunan Agricultural University. The two sides discussed and communicated on actively promoting the construction of specialties, courses and professional practice bases, and formally signed a cooperation agreement; In 2020, CCHK also carried out comprehensive cooperation with Hankou University, and built the first school enterprise cooperative industry university research base integrating modernization, science and technology and internationalization. It is reported that this cooperation is the most in-depth cooperation in Hubei since China and the United States launched the “joint running of 100 schools” plan. It is expected that more than 10 million yuan will be invested in five years.
It is reported that from 2018 to 2021, in the “industry university cooperation and collaborative education” project of the Ministry of education, China public and hundreds of colleges and universities across the country jointly applied for the construction of industry university research integration, including the reform of teaching content and curriculum system, the reform of innovation and Entrepreneurship education, the construction of practice conditions and practice bases, teacher training, etc.
Up to now, Offcn Education Technology Co.Ltd(002607) has built many colleges, such as artificial intelligence industry college, digital economy college, financial media industry college, digital cultural and creative industry college, intelligent manufacturing industry college and so on. Especially in terms of intelligent upgrading, Offcn Education Technology Co.Ltd(002607) has built a safe and intelligent campus system with various colleges and universities, which can help the school carry out digital intelligent upgrading from the aspects of educational administration management, administrative office, smart class and safe campus, and improve management efficiency and teaching effect.
Except for the school side, Offcn Education Technology Co.Ltd(002607) also did not slow down its pace in the enterprise side. In August this year, Offcn Education Technology Co.Ltd(002607) signed a strategic cooperation agreement with Suzhou funaer, an education and technology company. The two sides will cooperate with universities, vocational colleges and technical colleges in production, learning, research and application; Also in August, Offcn Education Technology Co.Ltd(002607) reached strategic cooperation with Tencent education. The two sides will carry out in-depth cooperation in the fields of industry university cooperation, cloud computing, internal collaboration, user connection and so on.
In terms of service level, scale and quantity, Offcn Education Technology Co.Ltd(002607) integrates cutting-edge technology points with decades of teaching and training experience. At present, it has been able to provide nearly 100000 professional and application-oriented courses for different enterprises in many industries. It can restore the actual operation process of large-scale projects according to the actual production and employment needs, and cultivate application-oriented talents who meet the needs of enterprises and society.
This time Offcn Education Technology Co.Ltd(002607) specially set up a business department to separate this part of business, which is bound to continue to increase the exploration in the field of school enterprise cooperation and industry education integration, which shows its ambition for the development of to B and to g.
not only opportunities but also challenges
only when there is a “threshold”
In recent years, China’s vocational education has continuously strengthened the fields of industry education integration and school enterprise cooperation, and successively issued policies such as several opinions on deepening industry education integration, implementation measures for building industry education integration enterprises (for Trial Implementation), notice on printing and distributing the national pilot implementation plan for Industry Education Integration, which directly shows the importance of school enterprise cooperation in vocational education. However, from another perspective, the effect of school enterprise cooperation and industry education integration of vocational education may not be ideal, which needs to be further consolidated and strengthened.
At present, in school enterprise cooperation, it is normal that there is no match between wind, horse and cow. When enterprises and schools cooperate, they often fall into the dilemma of “I would have turned my heart to the bright moon, but the bright moon shines on the ditch”. The synergy between vocational schools and enterprises is not tacit enough, and the separation of industry and education is more obvious. Moreover, due to the high complexity of the industry itself, weak enterprise execution ability and low information communication efficiency, there is no unicorn in the real sense in the track. Most of the cooperation and integration are thunder and small rain points, and finally it ends in silence.
It is precisely because the threshold of industry education integration is not low, and school enterprise cooperation is not a simple game of 1 + 1 = 2. Therefore, for the players who take the lead in running through, it means gaining more market share. Moreover, with the continuous supplement and improvement of national policies in recent years, the prospect of this market has become more and more clear, and the stage for enterprises and schools to show their strength has become larger and larger. The establishment of Offcn Education Technology Co.Ltd(002607) vocational education business department is a manifestation of pushing the boat along the water.
In 2018, six departments including the Ministry of Education issued the measures for promoting school enterprise cooperation in vocational schools, proposing that the integration of industry and education and school enterprise cooperation are the basic school running mode of vocational education and the key to running vocational education well; In 2019, the Ministry of Education issued the pilot scheme on implementing the system of “academic certificate + several vocational skill level certificates” in Colleges and universities, emphasizing the role of vocational skill certificates in higher vocational education, and proposed to combine vocational education in schools with vocational training outside schools to form a new training mode of technical and skilled talents, It makes Offcn Education Technology Co.Ltd(002607) and other off campus vocational training institutions more confident to cooperate with the school.
The relevant person in charge also said that the most obvious feeling in recent years is that the policy is clearer. Now some local colleges and universities approve new majors faster and more efficient. After approval and issuance, it is more conducive to the cooperation between universities and institutions to form a follow-up effective docking. Chairman Li Yongxin also said that Offcn Education Technology Co.Ltd(002607) will actively respond to the national implementation policy of industry education integration, focus on the market demand for talents, and strive to cultivate knowledge-based, skilled and innovative high-quality technical talents in the fields of intelligent manufacturing and artificial intelligence.
(Beijing business daily)
