The stormy brilliance Renault gold cup filed for bankruptcy.
On December 30, according to the national enterprise bankruptcy reorganization case information network, brilliance Renault gold cup Co., Ltd. (hereinafter referred to as “brilliance Renault gold cup”) applied for bankruptcy. The handling Court was Shenyang intermediate people’s Court of Liaoning Province, case No. (2021) Liao 01 Boshen No. 24. Both the respondent and the applicant were brilliance Renault gold cup.
Previously, employees of brilliance Renault gold cup disclosed to surging journalists that a factory of brilliance Renault gold cup had been shut down for 3 months, brilliance Renault gold cup had stopped paying wages and only paid medical insurance for employees. It is understood that the brilliance Renault golden cup began to have a holiday in early December. As for the commencement time, the employee told surging news that he was informed of “waiting for notice”.
Public information shows that brilliance Renault golden cup was established on December 15, 2017. Brilliance holds 51% shares and Renault holds 49% shares. The joint venture between the two is more for the purpose of reporting to the group.
Born in 1989, Shenyang Jinbei Automotive Company Limited(600609) has long been known as the “national God car”, and its ownership exceeded 1 million in 2010. However, in 2016, its sales fell all the way to 23000. The weak sales volume directly led to the loss of Jinbei. In 2016, Shenyang Jinbei Automotive Company Limited(600609) net profit decreased from 36 million yuan in 2015 to 208 million yuan.
Although Renault is the second largest car company in France, it has always been an unknown role in the Chinese market. In 2013, Renault entered the Chinese market through cooperation with Dongfeng Automobile Co.Ltd(600006) . However, at that time, the joint venture car enterprises in the Chinese market had already formed a stable pattern. Low popularity, low cost performance and slow renewal make Renault a marginalized brand in China’s auto market. The reputation of “national God car” and Shenyang Jinbei Automotive Company Limited(600609) decades of complete sales network are what Renault urgently needs.
After the establishment of the joint venture, brilliance Renault golden cup has only golden cup models in its product planning, while Renault brand models are scheduled to be listed in China in 2020. Until the end of 2020, the golden cup sea lion king, the first joint venture vehicle of brilliance Renault golden cup, was not listed. The delay in introducing new models after the joint venture is very rare in joint venture car enterprises.
Meanwhile, in the four years after the establishment of brilliance Renault golden cup, the sales volume has declined all the way. The sales volume in 2020 is about 23000, which is the same as that before the joint venture Shenyang Jinbei Automotive Company Limited(600609) .
Tianyancha app risk information shows that brilliance Renault golden cup has been listed as the executee for many times this year, with a total amount of 9.03 million yuan.
The bankruptcy application of brilliance Renault golden cup also announced the collapse of Renault’s commercial vehicle layout in China.
As early as April 2020, Dongfeng Renault announced its dissolution, Renault announced that it would transfer 50% of its shares to Dongfeng Group, and stopped Renault’s business in China’s passenger car market. However, at that time, Renault said that the disintegration of Dongfeng Renault would not affect its commercial vehicles and electric vehicles. In August this year, Renault and Geely signed a memorandum of understanding. Recently, foreign media reported that Geely and Renault were about to announce the establishment of a hybrid vehicle joint venture to focus on the new energy vehicle market in Asia.
(surging News)
