What kind of chemical reaction will occur when the Internet is combined with electric vehicles?
On December 21, hello travel held a science and Technology Strategy Conference of “new species re evolution” in Shanghai and launched its flagship product me70, which represents a new species of electric vehicles – an electric vehicle that “runs far, charges fast and is very smart”. At the meeting, Li Kaizhu, CEO of Hello travel, said that in 2022, hello’s slogan is “build a good car, sell a good car”. This is another step away from the slogan “new travel · really dare to make” when it first entered the electric vehicle industry in April this year.
At this press conference, hello electric vehicle released four new electric vehicle products, of which me70 is the flagship product. The model is equipped with vvsmart super connected vehicle machine system 2.0, industry-leading automotive on-board OBC fast charging, 72v-44ah high-capacity automotive power lithium battery + BMS, and the longest endurance is 200km.
From daring to do well, hello’s evolutionary logic comes from professional travel services, which need to solve users’ pain points. More intelligent, high quality and high appearance value are the new trend of electric vehicle development predicted by hello in the future. There are many giants in the electric vehicle industry, with many players and mature industry. To enter the electric vehicle industry, Hello, there are newborn calves who are not afraid of tigers, and there are fierce tigers who are determined to walk towards tigers.
industry leading
me70 has a maximum endurance of 200km
When the development of the electric vehicle industry tends to be mature and the direction of intelligent development is clear, what advantages does Hello have in the highly competitive electric vehicle industry as a new entrant? The flagship product me70, which appeared at the “new species re evolution” Technology Strategy Conference on December 21, answered this question with “intelligence, fashion and quality”.
Hello, from sharing bicycles, to sharing mopeds, to the back four-wheel hitchhikers, to now entering the field of electric vehicles, based on the unique advantages of its own Internet travel platform, it has accumulated advanced technology and experience in the Internet of things, digital management and big data application, and independently developed intelligent software and vehicle system, Redefine two rounds of travel with digital technology and software system.
Li Kaizhu believes that no matter how the electric vehicle industry changes, the core of electric vehicle products is to solve the problem of user pain points. In order to achieve this goal, electric vehicles need to be more intelligent. The foothold is mainly reflected in three dimensions: running far, charging fast and smart.
“Run far”, that is, the mileage needs to be continuously evolved and upgraded. This is mainly reflected in software technology and hardware technology.
In terms of software services, hello relies on leading intelligent networking and cloud big data technology to record users’ daily driving habits and local traffic conditions. Through cloud big data analysis, thousands of people optimize the power output mode to ensure that the motor is in the highest efficiency state at all times and increase the mileage.
Secondly, the Hello me70, combined with the energy recovery control system, converts the kinetic energy generated during taxiing and braking into electric energy and stores it in the battery, which can increase the riding mileage by 8-10km.
Finally, hello uses a self-developed BMS battery management system with the support of cloud big data technology. It can analyze and calculate according to various parameters such as voltage, current, residual power and temperature collected in real time. When charging, actively optimize the charging current, reduce the charging time, prolong the battery cycle life, and cut off the power in time when there are safety risks. Match the most appropriate discharge rate during discharge to make the discharge more sufficient and increase the endurance mileage. Hello, BMS battery management system supports OTA remote upgrade and continuously optimizes software to make your car more new and smarter.
In terms of hardware, the Hello me70 is equipped with Contemporary Amperex Technology Co.Limited(300750) automobile grade super lithium battery, with a maximum endurance of more than 200 kilometers and a cycle life of more than 2000 times. It is expected to be available for more than 10 years.
“Fast charging”. Hello, me70 is equipped with car level on-board OBC fast charging function, which is suitable for car charging pile. It can be charged for 15 minutes and can last 70 kilometers. It is worth mentioning that this function is at the leading level in the industry.
“Very smart” is reflected in the user’s sense of experience, and the use is “more convenient, safer and more interesting”. For example, vvsmart2 0 provides fast non inductive unlocking hellogo system, whole vehicle keyless scheme, and keyless induction in the trunk. In order to facilitate users’ use, hello me70 is also equipped with 18W fast charging USB interface, which can charge the mobile phone, fb20 antenna box features, LED light sensing headlights, delayed off headlights, saddle sensing system, etc. In Li Kaizhu’s view, electric vehicles are an important means of transportation. They are not only a pure means of travel, but also have a lot of interesting and interesting things.
Internet break
full link digital management
In addition to the intellectualization of products, hello is digitally changing the process and form of the whole electric vehicle from delivery to delivery to users.
The first is hello’s Internet gene, which redefines the sales model of electric vehicles. By setting up offline exclusive stores and online e-commerce flagship stores, offline and online collaborative sales, users can place orders online and pick up cars offline. Hello offline stores cancel the traditional sales agent mode, so as to solve the problems of “different from person to person” and “different from store” under the dealer sales and agent store mode, and improve the user’s purchase experience.
The realization of this new retail model is inseparable from the full link digital store management system of Hello electric vehicles. Harrow site selection through big data analysis, and access to stores through access to Alipay and harrow App, harrow electric community and WeChat seckill group. Then improve the flow conversion efficiency of stores through the digital operation platform, such as providing business strategy guidance for partners based on the portraits of different stores; Help the store more accurately understand the user portrait around the store, and recommend the goods, activities, marketing means and other information matching the user portrait, so as to make the transformation more accurate and efficient.
Secondly, in the delivery process, Hello, in order to improve the delivery experience of b-end and C-end, developed an intelligent logistics system specifically for electric vehicles, obtained the whole process traceable products from the intelligent factory, and made the preparation and delivery more accurate and timely through the intelligent procurement system. In the future, electric vehicles may be able to “pick up goods online and offline, single line and offline” like household appliances, so as to improve the online penetration of electric vehicles.
The after-sales link is the last closed loop of the whole link digital store. In order to make users worry free, hello launched a one click repair platform and gave high incentives to online repair orders, so that stores are more willing to accept orders and solve users’ car repair problems in a timely manner. At the same time, it has also established a service monitoring and remediation system, and pre display the after-sales charges, so that users can be assured and worry free. In order to let the store sell cars without worry, hello solves the after-sales problems of the store through a special mechanism of one person in one city. Through the establishment of three-level warehouse distribution, the after-sales spare parts can be delivered to the stores in time. In addition, the sales platform of surrounding and spare parts can be established to further improve the after-sales revenue of the stores.
build a good car
from users to users
Starting from the Internet to dabbling in the upstream production, R & D and sales of electric vehicles. Someone can’t help asking, is hello an Internet company or an electric vehicle entity company?
Maybe from the perspective of different business models, hello is diverse, but from the perspective of users, hello is a service provider that provides travel solutions for users. Take the user as the center, come from the user and go to the user.
According to Ren Lingyuan, vice president of Hello travel, hello has established intelligent electric vehicle production bases in Wuxi and Tianjin, with a planned annual production capacity of more than 3 million vehicles. At the same time, it is also promoting the construction of a third, a larger super factory. Hello has been able to realize the independent control of the supply chain of all core parts and components, and can fully ensure the supply and quality of products.
In order to ensure the quality of each vehicle, hello realizes the whole process control from process drawings, mold development to inspection and inspection tools. Hundreds of tests will be conducted on more than 70 parts.
In terms of supplier selection, not only the first-line parts supporting manufacturers in the whole series of standard configuration industry, but also some materials and accessories will directly choose automobile grade suppliers, such as Contemporary Amperex Technology Co.Limited(300750) , GM, Mitsubishi, etc.
In addition, in order to build a comprehensive and leading industrial design capability, hello also invested 200 million mold development cost and 30 million design cost, rented a 1200 square meter industrial design center, which is equipped with an automobile grade sludge platform, and truly achieved the design covering the whole process of modeling, model, data, color and vision.
All this is just to build a better intelligent electric vehicle and make users more satisfied.
Li Kaizhu said at the press conference that the sales volume of hello in 2021 has exceeded 600000 and the number of stores has exceeded 3000. In 2022, hello will promote Hello electric vehicles in more cities, and more than 30 self-designed new cars will be launched. It can be boldly predicted that hello will rise strongly relying on the advantageous resources of more than 400 million users, whether it is physical exhibition stores, brand launch, or new product research and development.
(Daily Economic News)
