After one year of preparation, dozens of experts and the public reviewed the anonymous shop, 80 real evaluations, and the list of 15 star restaurants that can best represent the true taste of Shunde Cantonese food was officially released! On the evening of December 30, the launch ceremony of “Guangdong Star appreciation” Guangdong Star restaurant was grandly held in happy coast plus, Oct, Shunde. The 2021 “Guangdong Star appreciation” Guangdong Star Restaurant Guide was launched on the spot, and the list of 15 star restaurants was announced. This is a third-party non-commercial selection list based on objectivity, impartiality and humanistic spirit, jointly formulating selection criteria with Guangdong, Hong Kong and Macao food celebrities, Shunde star chefs and Guangdong cuisine universities, and conducting anonymous shop visits throughout the process.
At the same time, the activity also released the 2021 Shunde food “taste power” index report on the same day to help build the super IP of Shunde, the “capital of global food”, with data empowerment. At the meeting, Professor Zhang Zhian, vice president of Guangdong, Hong Kong and Macao Development Research Institute of Sun Yat sen University, talked with celebrities in the catering industry about how Shunde Cantonese food spread “out of the circle” and set off an upsurge.
Guangdong flavor, star picking
start from Shunde and explore restaurants that give full play to the essence of Guangdong cuisine
In recent years, with the deepening of the construction of the humanities Bay area, the promotion of the “Guangdong cuisine master” project and the creation of the “global food capital” urban super IP, Shunde has become an important window to promote Guangdong cuisine culture to the world. In 2020, Shunde OCT and Southern Metropolis Daily launched and incubated the selection of “Guangdong Star appreciation” Guangdong star restaurants, hoping to tap a number of catering enterprises that adhere to the authenticity of Guangdong cuisine, have humanistic feelings and can abide by integrity and innovation, promote the continuous progress of the industry, constantly burst out new vitality, and effectively promote the self-contained system of Guangdong cuisine to truly go to the whole country and even the world.
Feng Hui, deputy general manager of OCT South China Group
Referring to the initial intention of initiating, incubating and sparing no effort to promote the “Guangdong Star Tour”, Feng Hui, deputy general manager of OCT South China group, said that since 2019, we have initiated the selection in the name of the world food capital · international food exchange center, but it has been brewing and planning since OCT settled in Shunde. “In my opinion, food is not only food, it is the most distinctive culture of Shunde, but also the password to interpret the city. Therefore, this selection is not only the ultimate pursuit of Guangdong food, but also a far-reaching resonance with the city; it can make Guangdong food and its masters have a wider influence, but also let more people feel the most unique urban charm of Shunde.”
Guangdong flavor is the best choice for picking stars. In the future, along the footprints of the spread of Guangdong cuisine culture, “Guangdong Star appreciation” will also cover the whole province, the Great Bay area of Guangdong, Hong Kong and Macao, the whole country, Asia and even the world. In his speech, Wang Weiguo, member of the Party committee and deputy chief editor of Southern Metropolis Daily and executive director of Nandu big data research institute, said that in the new era, Nandu should not only be a good communicator, innovate discourse expression forms, and tell Bay Area stories and Shunde stories well; We should also be a good evaluator, study and drive the urban cultural construction and the urban IP building of the world food capital through independent third-party observation and evaluation; We should also be a good co builder, build a platform to connect resources from all walks of life, and gather the power of government, enterprises, universities and the media to jointly make suggestions for the high-quality development of the city.
” Guangdong Star reward ” Guangdong restaurant guide released:
15 restaurants on the list, 2 restaurants won the title of ” ” three stars ”
In 2021, the selection of “Guangdong Star appreciation” Cantonese restaurant took the lead in facing the Cantonese restaurant in Shunde. Through the screening of millions of big data on the food review platform, relying on the strict control of the professional jury and layer by layer recommendation, 40 candidate Cantonese restaurants were finally selected.
The organizing committee holds a jury meeting to formulate evaluation standards
Compared with the simple taste, the standard coverage of “Guangdong Star appreciation” is more comprehensive and objective. The whole evaluation standard system has set up five evaluation principles of “complete certificates and licenses”, “color, flavor and shape”, “Cantonese characteristics”, “humanistic feelings” and “integrity and innovation”, focusing on the four dimensions of environment, service, food quality and cultural characteristics, with a total of 28 items. It is worth mentioning that, born in the birthplace of Guangdong cuisine, “Guangdong Star appreciation” focuses on exploring the Guangdong cuisine culture behind the taste. Therefore, it specially adds the standard of cultural characteristics to investigate whether the restaurant can fully tap Shunde Guangdong cuisine culture and inherit Guangdong cuisine culture.
The judges explore the store anonymously, conduct real evaluation and score on site.
The judges explore the store anonymously, conduct real evaluation and score on site.
In order to ensure the independence and credibility of the store, dozens of expert jury and public jury conducted 80 anonymous store visits to 40 candidate restaurants in groups, and scored according to the selection criteria. Finally, according to the weight of 85% of professional judges’ score and 15% of public judges’ score, the one-star, two-star and three-star Cantonese restaurants of “Guangdong Star appreciation” in 2021 were comprehensively approved.
The 2021 “Guangdong Star appreciation” guide to Guangdong star restaurants was officially released
At the press conference on the same day, the 2021 “Guangdong Star appreciation” guide to Guangdong star restaurants was officially released, and the selection results were announced. A total of 15 restaurants “picked stars”, including 2 three-star restaurants, 5 two-star restaurants and 8 one-star restaurants.
Shunfeng villa (Shunde head office) and pork Po (OCT store) were rated as “Guangdong Star appreciation” three-star restaurants.
Shunfeng villa (Shunde head office) and pork Po (OCT store) entered the list for the first time and won three stars in one fell swoop. They are well deserved strong players. The jury believes that these two restaurants are the “ceiling” of the local Cantonese food industry. Food and environmental services complement each other and bring ultimate enjoyment. They are the must-have Cantonese restaurants at an important moment in life.
Five restaurants were rated as “Guangdong Star appreciation” two-star restaurants
Restaurants that take off the “two stars” include Donghai seafood restaurant, Da Kuai Huo restaurant, Jufu villa (Lake View store), Shunde fishing village (Daliang store) and Prince’s restaurant. These restaurants bring a high-quality experience of Cantonese cuisine, produce dishes with both creative and taste, and are worthy of repeated taste.
8 restaurants were rated as “one star restaurant”
Deyunju, gaolao horticultural food (Daliang store), Longdi restaurant, Nanji Seafood Restaurant (Daliang store), Qige private room food, weikedao food workshop (Fuji Road store), yanghuili food garden and Zhenbao restaurant (Lunjiao head office) won the “one star”, which is the choice of reputation for Cantonese food, meets the taste buds and can not be missed. It is a Cantonese restaurant worth punching out.
On behalf of Cheng Gang and Chen Zhixiong, the judges shared the experience of exploring the store.
“The biggest highlight of this selection is the innovation of using the method of anonymous shop exploration. The judges don’t know which one to try today before they arrive. It can more truly reflect the normalized production and service level of the restaurant.” Chen Zhixiong, an international Cantonese food judge, a national judge and a Chinese culinary master, said that the judges reviewed strictly and scored each item fairly and rigorously. After this review, he lamented that “Shunde, the world food capital”, is indeed the “ceiling” of Guangdong cuisine. Also as one of the professional judges, Cheng Gang, Secretary General of the eastern catering service association, said that before exploring the store, the expert judges jointly formulated the evaluation standard system, and specially set up the bonus item and one vote veto system to ensure that the whole selection is scientific, objective and fair. We hope that the selected restaurants are grounded and can also reflect the cultural heritage of Shunde Cantonese cuisine.
Book gift to catering and Tourism Industry Association
In addition, the on-site organizers presented star plaque to the representatives of Guangdong restaurants who won one, two or three stars, and held a Book presentation ceremony of 2021 “Guangdong Star appreciation” Star Restaurant Guide.
heavy release of think tank report
enable ” global food capital ” super city IP to build
On the basis of Nandu’s first launch of the 2020 Shunde food “flavor” index report last year, this year, the Southern Metropolis Daily once again enabled with data to help build Shunde Food City IP, and launched the 2021 Shunde food “flavor” index report. By means of big data, the report research group observed, recorded, analyzed and interpreted the important and deep changes of Shunde food in the past year, and excavated the profound connotation of Shunde food culture.
Taking “Shunde cuisine” as the keyword, the report sorted out the search index of the past year and found that there were large fluctuations in the curve in the trend chart, and the peak value could reach 3-4 times of the trough value. The first wave peak in 2021 will appear in the Spring Festival, which is related to the promotion of local spring festival in many places across the country. Thinking about Shunde has become the best choice for citizens to stay in Guangdong for the new year. In addition, this year’s Qingming Festival, may day, national day and other holidays, Shunde food index is still at the peak, which shows the stable Jianghu position of Shunde food in people’s hearts. Among them, Daliang, Lecong and Rong GUI ranked among the top three on the list, and the number of enterprises involved in catering services exceeded 2000. Third party data show that as of September this year, Shunde catering market has exceeded 30000 households. Shunde catering market as a whole shows a healthy growth trend and still shows strong toughness under the influence of market uncertainties.
In the past five years, Shunde double skin milk has been firmly at the top of the list and has become the most famous food in Shunde. However, the report points out that in the past year, the search volume of Shunde eel soared rapidly by integrating the data of multiple platforms, ranking first and successfully “out of the circle”.
Young people after 95 and 00 have become the main force of the consumer market. How can Shunde food seize the “stomach” of young people? This year, the research group added station B as the research sample. Comparing the two-year data, station B has obtained fission explosive communication power with a small sample size of video content, and the total amount of video playback exceeds 30 million.
In addition, the research group of the report conducted field visits to many Shunde Cantonese catering enterprises and interviewed a number of influential Cantonese culture researchers in China. Finally, it sorted out and refined excellent cases and advanced practices to provide reference samples for the “out of the circle” of Cantonese cuisine.
roundtable discussion
scholars and celebrities in the industry discuss the way of Shunde cuisine out of the circle
“Eat in Guangzhou, cook out of Fengcheng”. Shunde Cantonese cuisine is an important representative of Cantonese cuisine. At the end of the Qing Dynasty and the beginning of the Republic of China, Shunde chefs entered the world with their skills, promoted Shunde cuisine to the world as the representative of Guangdong cuisine, and established the Jianghu status of Shunde Guangdong cuisine in the Chinese catering industry. At a time when Sichuan cuisine, Hunan cuisine, Huaiyang cuisine and other diversified cuisines are developing together, how can Shunde Cantonese cuisine further spread, ignite attention and harvest the hearts of more young diners?
Round Table Forum on the way of Shunde cuisine “out of the circle”
A round table discussion was held at the launch ceremony that night. Zhang Zhian, vice president of the Guangdong, Hong Kong and Macao Development Research Institute of Sun Yat sen University and director of the Guangdong, Hong Kong and Macao International Communication Research Center of Sun Yat sen University, said: first, there is no communication without video; Second, no touch without platform; Third, no connection, no emotion, no resonance. “Build brand and image IP, and take Shunde’s traditional food culture as the core from ingredients, cooking, utensils and dishes.” Wu Sufen, founder of pork private dishes and chairman of Guangdong Tianyue catering management group, suggested.
In this regard, Lu Yuansen, member of the presidium of the catering industry committee of the all China Federation of industry and commerce, vice president of Guangdong cooking association and President of Shunde District Catering Association, suggested that Shunde should strive to become a pilgrimage to Guangdong cuisine, which requires the joint efforts of the government, the catering industry and other parties to make Shunde cuisine go out of Shunde, go to the country and even the world.
Chefs create delicious food, but in the past, the status of chefs has not been widely recognized by the society, which also brings some limitations to the cultivation of chefs in the world food capital. How to improve the social status of chefs and improve their sense of acquisition, identity and honor? Tan Haicheng, Executive Committee of the eastern catering service industry association, said that he organized chefs to carry out all aspects of vocational education and comprehensive quality education, so as to continuously improve and learn from the perspective of self. At the same time, we should cultivate an atmosphere of being willing and willing to engage in the chef industry in the whole society.
“First, improve the working environment and conditions of chefs, let more people enter the chef industry, and enhance their sense of honor.” Lian Gengming, a Chinese culinary master and President of Shunde Chef Association, also suggested that we should start with dolls and set up food cooking courses in schools to let Shunde food genes pass on.
Lao Yibo, a senior tourism planning and commenting expert and a scholar of Cantonese cuisine culture, suggested that the traditional name “Phoenix kitchen” is corresponding to “Fengcheng”, but “taste Shunde” and “Shunde cuisine” are well known. We should focus on the names that are easy to spread at present. An ideal and direct way is to use the word “Shunde kitchen”, which refers to the professional group of Shunde cuisine, It also refers to the household appliance industry of Shunde cooking. “Shunde famous chef” is a popular word focused by the society. This “name” must be implemented in the four aspects of “government blessing, book fame, industry mutual praise and business reward”.
2011 ” Guangdong Star reward ” Guangdong restaurant guide
Samsung:
Shunfeng villa (Shunde head office)
Pork Po private dishes (OCT store)
two stars:
Donghai Seafood Restaurant
Big happy Restaurant
Jufu mountain villa (Lake View store)
Shunde fishing village (Daliang store)
Prince Restaurant
one star:
Deyunju
Gaolao horticultural food (Daliang store)
Dragon’s Restaurant
Nanji restaurant (Daliang store)
Chico private dishes
Weikedao food shop (Fuji Road store)
Yanghuili food garden
Zhenbao restaurant (Lunjiao head office)
(Southern Metropolis Daily)
