Only one day after the announcement of strategic cooperation with upstream enterprises Snowsky Salt Industry Group Co.Ltd(600929) (600929), Jiajia Food Group Co.Ltd(002650) (002650), known as "the first share of soy sauce listing", welcomed the research of a number of institutional investors.
In the morning of December 30, Jiajia Food Group Co.Ltd(002650) disclosed the research minutes. More than 30 institutions conducted research, including well-known investment institutions such as Oriental fund, Shanghai Jinglin assets, Danshui spring and noan fund. The impact of strategic cooperation with Snowsky Salt Industry Group Co.Ltd(600929) is the focus of the institutions.
The reporter of securities times · e company noted that since November, Jiajia Food Group Co.Ltd(002650) has been investigated by institutions as many as 31 times. On average, there is a wave of institutional visits every two days, and a total of 289 institutional investors have been received. With intensive institutional research, the company's share price is also favored by secondary market funds. From November to today, Jiajia Food Group Co.Ltd(002650) share price has increased by more than 43%, with a total market value of 7.6 billion yuan. As of the afternoon of December 30, the latest closing was 6.55 yuan.
"In recent years, the operating performance of Jiajia Food Group Co.Ltd(002650) is not optimistic, which is also a major background of the company's action. On the whole, the strategic cooperation between Jiajia Food Group Co.Ltd(002650) and Snowsky Salt Industry Group Co.Ltd(600929) can not change the decline of performance in a short time. How to improve profitability is the primary issue facing Canada." Chinese food industry analyst Zhu danpeng told e company reporters.
has attracted much attention from institutions
On the 28th, Jiajia Food Group Co.Ltd(002650) announced that it had signed an agreement with Snowsky Salt Industry Group Co.Ltd(600929) . The basis of cooperation includes making full use of their respective channel advantages to jointly sell relevant products. For Jiajia Food Group Co.Ltd(002650) whose main business is soy sauce, it can further reduce the pressure on upstream raw materials.
According to the agreement, the specific cooperation contents of the two sides include "Jiajia Xuetian" dual brand cooperation, the establishment of a joint dual brand business department, Jiajia Food Group Co.Ltd(002650) taking advantage of advantageous production capacity resources to be responsible for the production of joint brand products, Snowsky Salt Industry Group Co.Ltd(600929) taking advantage of its 200000 channel terminals to be responsible for the sales of joint brand products, Jiajia Food Group Co.Ltd(002650) will further expand the procurement of Snowsky Salt Industry Group Co.Ltd(600929) food industry salt, If Snowsky Salt Industry Group Co.Ltd(600929) food salt products and joint brand products are introduced into its existing channels, Snowsky Salt Industry Group Co.Ltd(600929) will give Jiajia Food Group Co.Ltd(002650) the most preferential sales policies, etc.
In terms of product R & D cooperation, the two sides will fully rely on their respective product technical advantages and R & D talent team to explore new seasoning products based on high-quality salt. On the basis of gradually opening up product R & D information, the two sides will accelerate the exchange and mutual learning of R & D technicians and jointly build a joint R & D team; In terms of strategic investment cooperation, the two sides are willing to gradually build a strategic cooperation system based on industry, linked by capital and centered on business, and actively explore capital operation modes such as cross shareholding, investment linkage and fund co construction.
Talking about this cooperation, Jiajia Food Group Co.Ltd(002650) said that the company is a downstream production enterprise of Snowsky Salt Industry Group Co.Ltd(600929) and a large demand for salt in the food industry. After the cooperation, it will increase the purchase of Snowsky Salt Industry Group Co.Ltd(600929) salt, further expand the production and sales of Snowsky Salt Industry Group Co.Ltd(600929) salt, and Snowsky Salt Industry Group Co.Ltd(600929) will also give Jiajia Food Group Co.Ltd(002650) more preferential sales policies to achieve a win-win situation.
The day after the release of the strategic cooperation news, Jiajia Food Group Co.Ltd(002650) welcomed a large number of institutional research, and the impact of cooperation with Snowsky Salt Industry Group Co.Ltd(600929) is the focus of institutions.
Can we reduce the purchase cost of salt in the food industry? Jiajia Food Group Co.Ltd(002650) said that the purchase of food industrial salt in snowy days will be based on production demand, which is one aspect of bilateral cooperation, and more importantly, the strategic cooperation between the two sides in marketing, product R & D and strategic investment.
In terms of strategic investment cooperation, Jiajia Food Group Co.Ltd(002650) revealed that "at present, it is also a framework, mainly focusing on the condiment industry, hoping to gradually build an all-round, multi angle and hierarchical strategic cooperation system based on industry, linked by capital and centered on business. Cross industry investment cooperation has not been discussed yet."
On the other hand, the plan of Jiajia Food Group Co.Ltd(002650) in 2022 is also the focus of institutional investors. The company said that next year's plan includes four aspects. First, take "salt reduction" soy sauce as a big single product focused by the company's strategy; Second, Kwai Yin, fast tiktok, and other new channels of media properties and channel attributes, to promote product brand building, and then promote product sales; Third, by innovating some new business models or cooperation models, change to the model of business partners and strategic partners, and expand the form of business; Fourth, continue to adhere to the strategies of "three determinations", "three expansion" and "three increase".
the performance has declined significantly this year
Jiajia Food Group Co.Ltd(002650) was listed on Shenzhen Stock Exchange in January 2012. The company's main business and products involve the R & D, production and sales of soy sauce, vegetable oil, vinegar, chicken essence, oyster sauce, cooking wine and monosodium glutamate.
On July 28 this year, Jiajia Food Group Co.Ltd(002650) revoked other risk warnings, and the company's stock abbreviation was changed from "St plus" to " Jiajia Food Group Co.Ltd(002650) ".
Previously, Jiajia Food Group Co.Ltd(002650) became a star capped st share because it was involved in illegal guarantee for major shareholders and their related parties. In June 2020, Jiajia Food Group Co.Ltd(002650) announced that in its self-examination, it found that the company had illegally guaranteed 466 million yuan for the controlling shareholder Hunan excellence Investment Co., Ltd. and its related parties, accounting for 19.94% of the company's audited net assets in 2019.
Although it successfully "lifted its hat" in the second half of the year, as China's "first share of soy sauce", Jiajia Food Group Co.Ltd(002650) has an obvious gap in performance volume and growth compared with its competitor Foshan Haitian Flavouring And Food Company Ltd(603288) .
On October 29, Jiajia Food Group Co.Ltd(002650) released its third quarterly report. The operating revenue in the first three quarters of this year was about 1.196 billion yuan, a year-on-year decrease of 24.23%; The net profit attributable to the parent company was 1857200 yuan, a year-on-year decrease of 98.67%. In contrast, in the same period Foshan Haitian Flavouring And Food Company Ltd(603288) , its performance still maintained a growth trend. On October 30, Foshan Haitian Flavouring And Food Company Ltd(603288) disclosed the third quarterly report. In the first three quarters of this year, Foshan Haitian Flavouring And Food Company Ltd(603288) achieved a total operating revenue of 17.99 billion, a year-on-year increase of 5.3%; The net profit attributable to the parent company was 4.71 billion, a year-on-year increase of 3%.
In this context, Jiajia Food Group Co.Ltd(002650) also acted frequently. In November this year, with the price rise of food FMCG listed companies, Jiajia Food Group Co.Ltd(002650) also threw out the price rise announcement.
At noon on November 4, Jiajia Food Group Co.Ltd(002650) announced that the ex factory prices of some non-staple food products would rise. Affected by this, its share price rose by the limit in the afternoon. In view of the continuous rise in the costs of main raw materials, transportation and energy, Jiajia Food Group Co.Ltd(002650) decided to adjust the ex factory prices of soy sauce, oyster sauce, cooking wine, chicken essence and vinegar by 3% ~ 7%.
In addition, Jiajia Food Group Co.Ltd(002650) has also increased its investment in online sales development in the near future. In December 23rd, Kwai Jiajia Food Group Co.Ltd(002650) announced that it would jointly invest with Shanghai tiktok technology partnership (limited partnership) to establish a Jiajia Food Group Co.Ltd(002650) company ( Jiajia Food Group Co.Ltd(002650) ) Limited, which is a subsidiary of the seven party company, positioning the soy sauce based condiment production and promoting brand promotion and sales of products in the channel of electronic business platform such as jitter, fast hand, little red book, Tmall, Jingdong and so on.
(E company)
