On March 8, the general office of Yunnan Provincial People’s government issued the notice on several policies and measures to accurately prevent and control the epidemic and accelerate the recovery and development of tourism (hereinafter referred to as the notice). The notice clearly stated that on the premise of stabilizing and controlling the epidemic, we will strive to return to the level of 2019 by the end of 2022.
The notice points out that tourism is the leading industry in Yunnan Province. In the face of the special severe situation of the development of Yunnan Tourism Co.Ltd(002059) industry under the normalization of epidemic prevention and control, it is necessary to guide tourism enterprises to actively adapt to the changes in market demand under the normalization of epidemic prevention and control, timely adjust production and operation strategies, formulate strong incentive policies and comprehensive measures, and strive to improve the accuracy of epidemic prevention and control Effectiveness, actively and effectively expand tourism consumption, support various market players in the tourism industry to overcome difficulties, improve business conditions, and minimize the impact of the epidemic on tourism and employment; Actively adapt to the new trend of tourism consumption under the normalization of epidemic prevention and control, meet new needs, accelerate the supply side structural reform of tourism, and actively promote the transformation, upgrading and high-quality development of tourism.
In terms of strengthening the precise prevention and control of the epidemic, the notice made it clear that we should strictly, scientifically and accurately implement the epidemic prevention and control measures, and resolutely prevent and avoid the two tendencies of “relaxed prevention and control” and “excessive prevention and control”. Tour guides and drivers who receive tourism teams must hold a negative nucleic acid test report within 48 hours before taking office, and all localities should provide free nucleic acid test services in time. Cultural tourism practitioners should receive all vaccines. In case of local epidemic in cultural tourism sites, it is necessary to scientifically and accurately determine the key and high-risk personnel in the cultural tourism industry, and manage them in strict accordance with the risk level. Cultural tourism sites in port cities should strictly implement the requirements of “reservation, flow restriction and peak staggering”, and scientifically and accurately control the flow of people. At the same time, we should clean up unreasonable regulations such as layer upon layer overweight.
In terms of tourism promotion in Yunnan Province, the notice specifies that it is necessary to vigorously carry out the activity of “Yunnan people visiting Yunnan”, encourage party building activities and official activities carried out by organs, enterprises and institutions and social organizations at all levels, and entrust travel agencies to arrange transportation, accommodation, catering, Conference and other matters; Government agencies, enterprises and institutions are encouraged to entrust the formulation, organization and coordination of trade union activities and exhibition activities held in accordance with the regulations to travel agencies. Encourage research activities and support travel agencies to undertake relevant research activities. Enterprises are encouraged to carry out promotional activities, and airlines and railways are encouraged to implement fare concessions such as “first flight, first ride + Family Tour”. Encourage class a scenic spots that implement the government guided price to carry out ticket price reduction and promotion activities, and the provincial finance will give 50% subsidy according to the amount of reduction and exemption.
In terms of attracting tourists from outside the province, the notice clearly encourages various subjects to “attract tourists into Yunnan”. The provincial finance will reward the group travel agencies (including the branches of the travel agencies in Yunnan) in the province that attract more than 1000 tourists from outside the province during the year according to the standard of 5 yuan per tourist. By means of charter flights and special trains, the provincial finance will give a one-time reward of 30000 yuan to travel agencies that organize tourists from outside the province to enter Yunnan and have a seating rate of more than 50%. Encourage travel agencies in the province to conduct marketing abroad. For those who have fixed office space and fixed employees outside the province, and each marketing agency attracts more than 10000 tourists to Yunnan within the year, the provincial finance will give a one-time reward of 100000 yuan respectively. Support the collectivization development of travel agencies, and give a one-time reward of 2 million yuan to those who integrate more than 10 tourism enterprises to jointly establish a travel agency group, sign labor contracts, have more than 300 employees, and attract more than 200000 tourists from outside the province to Yunnan in 2022.
The notice also pointed out that we should strengthen inter provincial cooperation, take the initiative to connect with developed regions such as Shanghai and Guangdong Province with the help of platforms such as Shanghai Yunnan cooperation, and undertake their tourism consumption demand to the greatest extent. For tourism associations and enterprises that participate in marketing activities outside the province organized by provinces, prefectures and cities, the provincial finance will grant 10000 yuan to each family each time, and the same association and enterprise will grant 50000 yuan at most every year.
In terms of tourism industry transformation and upgrading, we should grasp the trend of tourism industry in the long run, and vigorously promote the integration and upgrading of tourism products. To select 50 projects with high creative level and good market response in the whole province, the provincial finance will give subsidies according to 30% of the actual investment of its planning scheme, with a maximum of no more than 300000 yuan.
At the same time, we should strengthen the support for the construction of cultural tourism projects. The notice specifies to actively strive for and arrange more than 10 billion yuan of investment in financial budgets at all levels and special bond funds of local governments to support the construction of cultural and tourism projects. The provincial budget has allocated 50 million yuan for the preliminary work of tourism projects. For major cultural and tourism projects with an actual investment of more than 200 million yuan in the year, the provincial finance will give a reward of 3% of the completed investment. Cultural and tourism projects listed in the provincial key project library shall be given priority to land use and other elements.
In terms of supporting policies, the notice clearly implements the national and provincial tax reduction and fee reduction policies, and implements phased tax reduction and exemption policies for catering, retail, tourism, transportation and other industries with special difficulties; For the house owners whose rent is reduced or exempted, the house property tax and urban land use tax in 2022 shall be reduced or exempted according to the regulations; The value-added tax on public transport services such as public transport, long-distance passenger transport, ferry and taxi in 2022 will be exempted.
In terms of financial support, the notice clearly encourages banking financial institutions to reasonably increase the effective credit supply of tourism. Cultural and tourism enterprises that meet the conditions for loan renewal shall be handled according to the normal loan renewal business, and shall not blindly cherish loans, withdraw loans, cut off loans and suppress loans. Establish and improve the project financing demand base of key tourism enterprises, guide financial institutions to increase credit investment and appropriately increase the loan amount for key cultural and tourism market subjects such as qualified class a scenic spots, tourist resorts, rural tourism business units, star hotels, Tourism Performing Arts units, travel agencies and so on. In addition, qualified tourism enterprises are encouraged to issue corporate credit bonds to broaden diversified financing channels for tourism enterprises. For the new working capital loans of cultural tourism enterprises in 2022, 50% of the loan interest rate actually obtained by the enterprise shall be discounted, and the discount interest rate shall not be higher than 5%. In addition, we will guide banking institutions to take the initiative to reduce or exempt bank account service charges, RMB transfer and remittance fees, bank card swiping fees and other service charges for small, medium-sized and micro cultural tourism enterprises that encounter difficulties due to the impact of the epidemic, and reasonably reduce the interest rate of new loans.
