Exclusive interview with GAC Zeng Qinghong: the profit of new energy vehicles is expected to expand, and the price increase has little impact on sales

“We need to guide more capital to invest in new energy vehicles, support enterprise technology upgrading and infrastructure construction through capital, and promote the development of a new round of new energy vehicles.” Recently, Zeng Qinghong, deputy to the National People’s Congress, Guangzhou Automobile Group Co.Ltd(601238) party secretary and chairman of the board, made the above remarks in a written interview with surging news.

During the national “two sessions” this year, Zeng Qinghong put forward five suggestions, including “suggestions on improving the subsidy policy for new energy vehicles”. He said that China has implemented the subsidy policy for new energy vehicles for many years, which has played a key role in the growth of emerging markets. However, the overall scale of new energy vehicles is still relatively small, the construction of supporting infrastructure needs to be improved, and the industry has a long way to go.

In addition to the decline of subsidies, Zeng Qinghong believes that new energy vehicle enterprises are facing great pressure from raw material costs and new product research and development. However, with the continuous expansion of market share, enterprises are expected to reduce costs through scale, and the profit space of new energy vehicles is expected to expand in the future.

the promotion of new energy vehicles cannot always rely on state subsidies

Zeng Qinghong mentioned that in the whole year of 2021, the sales volume of Shanxi Guoxin Energy Corporation Limited(600617) vehicles exceeded 3.52 million, a year-on-year increase of 1.6 times, and the production and sales situation far exceeded expectations. Meanwhile, the number of Shanxi Guoxin Energy Corporation Limited(600617) cars in 2021 is 7.84 million, accounting for only 2.6% of the total number of cars. There is still much room for improvement in the future.

Zeng Qinghong believes that on the demand side, consumers’ automobile consumption habits of “green consumption” and “clean consumption” have not been fully formed and popularized, especially in some small and medium-sized cities and rural areas. At the same time, consumers also have some anxiety about “safety”, “difficult charging”, “slow charging” and other problems. On the supply side, the decline of state subsidies will stop at the end of this year, resulting in high cost pressure on enterprises.

Based on this, he put forward some suggestions, such as delaying the state subsidy for one to two years and inclining the subsidy policy to the demand side and the construction side of supporting facilities.

At the same time, Zeng Qinghong also stressed that new energy vehicles cannot always rely on state subsidies. “In addition to policy support, enterprises themselves need to continuously improve their product and service strength through scientific and technological innovation, and improve their brand strength through brand construction, so as to enhance consumers’ interest and confidence in purchasing and using new energy vehicles.”

As for when the Chinese Shanxi Guoxin Energy Corporation Limited(600617) vehicle market can fully realize marketization, he believes that it depends on the continuous investment of vehicle enterprises in the development of new energy vehicles and the long-term cultivation of the consumer market, as well as the continuous improvement and support of corresponding national policies, laws and regulations.

In addition, Zeng Qinghong pointed out that it is also necessary to guide more capital to invest in new energy vehicles, and promote the development of a new round of new energy vehicles through capital support for enterprise technology upgrading and infrastructure construction. “We are promoting the reform of gac-e’an. In the last stage, we have completed the reorganization of assets and business, and realized our own efficient collaborative industrial chain integrating R & D, manufacturing and sales at the supply chain level, which will help to obtain faster decision-making efficiency and market response speed. Now we are promoting employee stock ownership and the introduction of war investment. In the future, we will split and list, and become an international player in terms of capital Enterprises should continue to enhance their own strength to meet the needs of the market. “

new energy vehicle industry has entered a key stage of integration of science and technology and energy industry

“As a part of China Shanxi Guoxin Energy Corporation Limited(600617) automobile, GAC ea’an also inevitably needs to face the problems of supply chain and subsidy decline.” Zeng Qinghong said, “in the short term, through the development of alternative solutions and the adjustment of production plans, we will meet the demand of market orders as soon as possible, and actively carry out strategic cooperation and deep binding with chip enterprises to ensure the stable supply of chips.”

In the long run, Guangzhou Automobile Group Co.Ltd(601238) has arranged chip and intelligent networking enterprises such as Yuexin semiconductor, horizon and chenjing technology from the group level to ensure the independent control of the supply chain and the upstream and downstream coordination of the industrial chain, and provide supply guarantee to its enterprises including gac-e’an.

Zeng Qinghong believes that China Shanxi Guoxin Energy Corporation Limited(600617) automobile industry has entered a key stage of two-way integration of science and technology industry and energy industry and cross-border integration in the field of intelligent travel, but the development of core technology is still stuck in a painful period. In order to better develop China Shanxi Guoxin Energy Corporation Limited(600617) automobile, we must solve the “neck” technical problems of new energy automobile in power battery, electric drive system, intelligent control, lightweight technology, fuel cell, vehicle specification chip, high-speed bearing, millimeter wave radar, software, sensor and other key parts required by intelligent automobile.

“The whole chain of scientific and technological innovation of China Shanxi Guoxin Energy Corporation Limited(600617) automobile involves the whole industrial system, which cannot be completed by one unit or department, and needs long-term accumulation.” Zeng Qinghong introduced that ” Guangzhou Automobile Group Co.Ltd(601238) built GAC Zhilian new energy automobile industrial park in 2018. Led by GAC ai’an intelligent ecological factory, the industrial park introduced excellent enterprises from upstream and downstream of the industrial chain to settle down, driving the overall development of the new energy industry.”

recent product price rise is an industry trend and has little impact on sales

With the decline of national subsidy this year, many auto enterprises have raised the price of their new energy vehicles. Zeng Qinghong said, “the market pricing of products is determined according to the overall industry and market environment. Due to the impact of the epidemic, the global supply of raw materials continues to be tight. At the same time, the industry has long expected the decline of new energy subsidies. This price adjustment is the trend of the whole industry and I believe it will not have a great impact on market sales.”

At present, new energy vehicle enterprises are facing considerable financial pressure. Zeng Qinghong introduced that on the one hand, it is due to cost pressure. Since 2021, the supply of power batteries, especially lithium iron phosphate industrial chain, has tightened, and the expansion scale and speed of the upstream supply chain have been far less than the total amount and speed of demand. The shortage of chips and battery raw materials in the automotive industry has led to rising prices, which has put great cost pressure on automobile enterprises.

On the other hand, with the rapid development of China Shanxi Guoxin Energy Corporation Limited(600617) automobile in recent years and taking the lead in the world, the overall new energy vehicle market is still in the early stage of development, and iterative products need to be constantly updated to further expand the market share. In this context, automobile enterprises need to continue to invest in product and technological innovation, which is also the source of great capital pressure for automobile enterprises at this stage.

Zeng Qinghong said that with the continuous investment of major new energy vehicle enterprises in product and technological innovation, by further expanding market share to reduce costs on a large scale and promote enterprise profitability, the profit space of new energy vehicles is expected to continue to expand in the future.

However, the profit margin of traditional fuel vehicles is being squeezed.

Zeng Qinghong mentioned that for traditional fuel vehicles, in addition to some relatively high-end brands, the current market has become saturated, and many regions have issued purchase restriction policies, which leads to some traditional fuel vehicle enterprises must reduce prices to improve product competitiveness, and the profit space will be squeezed to a certain extent.

In addition, at present, most of the core parts and technologies of traditional fuel vehicles are very mature, and the market price is relatively transparent. It is difficult to further improve the profit. In addition, traditional fuel vehicles are also facing the pressure of rising costs caused by the shortage of chips.

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