In recent years, the construction of low-carbon liquor enterprises and the protection of liquor intellectual property rights have become the focus of the liquor industry. The reporter of the daily economic news learned that during the two sessions of the National People’s Congress this year, Zeng Na, deputy to the National People’s Congress, the 23rd generation successor of Luzhou Laojiao Co.Ltd(000568) liquor traditional brewing technology and general manager of Luzhou Laojiao Co.Ltd(000568) tasting innovation center, put forward suggestions to build a “low-carbon liquor enterprise”, further promote the green ecological transformation of the brewing industry, strengthen the protection of liquor intellectual property rights and strengthen the fight against fake and shoddy liquor.
On the green ecological transformation of the industry, Zeng Na specifically talked about the treatment of brewing sludge. She suggested that the relevant agricultural departments should refine the expression of “sludge” in the standard, and license the wine making sludge that meets the standard as the raw material for the production of organic fertilizer.
it is suggested to further promote the green ecological transformation of the brewing industry
With the proposal of the 14th five year plan and the long-term goal of 2035 clearly pointed out that accelerating the promotion of green and low-carbon development, widely forming a green production and lifestyle, and the carbon emission has decreased steadily after reaching the peak, more and more enterprises have joined in helping to achieve the goal of carbon neutralization.
Aiming at the development of Baijiu industry’s green and low carbon, zenna suggests that we should explore a new green cycle mode of traditional industries, create a “low-carbon liquor enterprise”, explore the green recycling mode of traditional industries, improve the efficiency of resource utilization, reduce pollutant emissions, and form “Baijiu green brewing and recycling economy”. Explore new energy consumption mode for Baijiu industry and promote green development; Adhere to innovation driven development, booster Baijiu intelligent brewing.
On the green ecological transformation of the industry, Zeng Na specifically talked about the treatment of brewing sludge. In the guidance on accelerating the construction of modern light industry system (Draft for comments), the Ministry of industry and information technology proposed to develop comprehensive utilization technology of brewing resources, carry out the pilot of “zero carbon factory” and further promote the green ecological transformation of brewing industry. Zeng Na believes that the treatment of brewing sludge is particularly important to achieve this goal Luzhou Laojiao Co.Ltd(000568) the case of cooperation with Southwest University shows that brewing sludge is an excellent raw material for fermentation to produce organic fertilizer. Zeng Na suggested that relevant agricultural departments should refine the expression of “sludge” in the standard, and license the wine making sludge that meets the standard as the raw material for the production of organic fertilizer.
it is suggested to intensify the crackdown on fake and shoddy liquor
In order to protect the rights and interests of consumers, Zeng Na suggested strengthening the protection of intellectual property rights of alcohol and strengthening the fight against fake and shoddy alcohol. She believes that the government can establish a diversified communication platform for liquor enterprises and the media to jointly participate in the identification of liquor products.
The reporter noted that with the upgrading and development of the liquor industry, intellectual property rights such as liquor product trademarks, geographical indications and patents have become key elements to promote the high-quality development of the liquor industry. The liquor industry has a large number of enterprises, brands, trademarks, social attention and high economic benefits. The protection of liquor intellectual property rights has become a common issue for the industry.
It is understood that at present, the number of alcohol trademark registrations and intellectual property protection in China are still weak, and the level of systematic and predictive management of some enterprises needs to be improved. Due to the large profit margins, high filing standards and low penalties, Baijiu “Baijiu” brand is a frequent phenomenon. For liquor enterprises with trademarks and intellectual property rights, such behavior is a great harm to the value of brands and trademarks.
It is reported that China Wine Industry Association has also put forward relevant plans for intellectual property protection. The plan involves continuing to actively cooperate with the relevant work of the intellectual property management department and deepening the cooperation in intellectual property construction; Continue to cooperate with relevant departments to promote the construction of the registration and use system of alcohol certification trademarks, and promote the registration and use of geographical indication trademarks.
