On December 28, the awarding ceremony of "2021 (16th) China Auto gold wrench award selection" and the theme summit of "new pattern of China's auto consumption · winning users win the world" jointly sponsored and hosted by China's auto market, auto and driving maintenance and Sohu automobile were successfully held.
Leaders from automobile industry associations, industry experts, well-known automobile enterprises and other guests were invited to attend the "cloud" ceremony and participate in the awards and theme summit. The summit focused on "user value ecology" and jointly presented a dry ideological feast.
It is understood that the selection of this golden wrench award comprehensively evaluates the candidate brands from the aspects of service system, service quality, professional technology, innovation ability, user satisfaction and word-of-mouth, and takes user satisfaction as the evaluation core through the five evaluation dimensions of professionalism, quality, efficiency, experience and innovation, Comprehensively review the comprehensive performance of China's mainstream automobile enterprises and brands in the field of automobile services in the past year.
There are three groups in this selection: independent brand group, joint venture brand group and luxury brand group. According to the selection criteria and results, the independent brand group has produced five sub award winning brands, namely Geely Automobile, Byd Company Limited(002594) , FAW Pentium, Dongfeng passenger car and GAC passenger car; The joint venture brand group has produced four sub award winning brands, namely FAW Volkswagen (Volkswagen brand), SAIC GM (Buick brand), GAC Honda and Dongfeng Nissan; The luxury brand group has produced two sub award winning brands, namely Lexus and FAW Volkswagen Audi.
At the same time, the selection also launched a number of activities, including the joint statement of "March 15" automobile enterprise integrity service, 2021 gold wrench service unannounced visit, 2021 gold wrench service top 100 quality selection stores, 2021 national top 10 gold wrench elite painting technicians, etc. The organizers said that they would make full use of media initiatives and supervision to guide the public to pay continuous attention to automobile services and promote the high-quality development of automobile service industry.
In addition, the organizer also released the 2022 China automobile market media development plan, which holds that the automobile professional media will take "boosting China's automobile industry" as the mission, stand in the overall situation of the automobile industry chain, and provide consulting, communication, marketing and other services for industry enterprises. In the great wave of transformation and reform of China's automobile industry, Help the healthy and orderly development of China's automobile industry.
At present, China's auto market continues to shift from incremental market to stock market, and the value of auto industry continues to transfer to the whole industrial chain. Electrification, intelligence and networking have brought opportunities for multi-dimensional reconstruction of automobile product form and business model. The growth and growth of China's new generation of consumer groups also put forward higher requirements for automobile value ecology. How to build a new user value ecology has become an urgent problem in the industry.
To this end, at the "new pattern of China's automobile consumption · those who win users win the world" theme summit, industry experts and representatives of automobile enterprises offered suggestions one after another. Industry experts agree that in order to form a strong Chinese market for the automobile industry, the user-centered automobile life cycle management must be done well and better. Representatives of automobile enterprises shared more practical cases and discussed the reconstruction and solution of new user ecology under the new consumption pattern.
Overall, the 2021 China Auto golden wrench award brings together the highest level and mainstream forces in China's auto service field this year. In the future, "China Auto golden wrench award selection" will continue to show the power of more role models to the whole industry and consumers, work with colleagues in the industry to promote the high-quality development of China's auto service industry, build a new development pattern and meet new challenges.
(China Economic News Network)
