In the last week of 2021, after the investment and construction of Taibao home Qingdao international health care community project was launched on December 28, on December 29, China Pacific Insurance (Group) Co.Ltd(601601) life insurance under China Pacific Insurance (Group) Co.Ltd(601601) successfully won a pension function plot located in Zhengdong New Area, Zhengzhou City, and the 10th pension community of Taibao home settled in the hinterland of the Central Plains. So far, Taibao home has landed in nine cities and ten parks across the country, and the layout of “southeast, northwest and middle” has taken another big step forward.
combine medical care with health care to create a differentiated high-quality care community
Taibaojiayuan Zhengzhou project is located in Zhengdong New Area, which is the main area for rapid urbanization and population introduction in the future, and also the key cultivation and construction area of elderly care facilities. Zhengzhou project is located in the health and medical industry park, with rich medical resources around. Within 5km, there is a top three hospital – Fuwai Huazhong cardiovascular hospital, and the planned construction includes traditional Chinese medicine hospital, tumor hospital, etc. In addition, the urban and intercity transportation of the project is very convenient, only 500m away from Longwangmiao station of Metro Line 8 under construction, and within 10km from Zheng Kai intercity railway, Zhengzhou east station, Beijing Hong Kong Macao Expressway and Lianhuo expressway; Adjacent to the political, financial and high Shenzhen New Industries Biomedical Engineering Co.Ltd(300832) center Longhu group, there are many high-end buildings around, with perfect living facilities and rich tourism resources.
The project plans to establish in-depth cooperation with surrounding hospitals and join hands to build a high-quality nursing community with full coverage of self-care, care and nursing, and differences in professional nursing and value-added services. After the completion of the project, nearly 700 elderly care apartments will be provided, including 60% self-care apartments and 40% care and nursing apartments. In addition to providing basic living services for the elderly, it can also provide personalized service schemes such as nursing service package and on-site nursing services for the elderly who need assistance. While focusing on “medical, health, health and nursing” services, the nursing apartment can also provide diversified dementia rehabilitation therapy and special catering services for the elderly who need special care.
play the fulcrum role of “pension” and help life insurance build a “Golden Triangle” of products and services
Henan is a populous province in China. In 2020, the permanent resident population of Zhengzhou has been nearly 10 million, and the number of elderly people aged 60 and over has exceeded 1.6 million. The aging population base is large and the growth rate is fast. However, at present, the supply of elderly care services is insufficient, with an average of only 17 elderly care beds per 1000 elderly people. At the same time, there is a lack of high-quality elderly care institutions. The implementation of Taibao home Zhengzhou project will not only enrich the supply of the elderly care market, but also benchmark the international service standards and professional operation team, which will also play a positive role in improving the overall elderly care service level in the region.
Henan is also one of the most important business areas of China Pacific Insurance (Group) Co.Ltd(601601) life insurance, and its multi-year premium contribution ranks first among branches. With the profound changes in the internal and external situation in recent years, the demand of customers has also shifted to the balance of health security, old-age security and wealth inheritance. Therefore, China Pacific Insurance (Group) Co.Ltd(601601) life insurance proposes to build a product + service “Golden Triangle” with “wealth”, “health” and “pension” as the fulcrum, so as to give full play to the value of insurance products and enrich the ecosystem of wealth management, health care and pension services, better meet customers’ needs and accompany customers to calmly deal with the uncertainty of life.
Taibao home, as an indispensable “pension” fulcrum in the “Golden Triangle”, with the implementation of Zhengzhou project, has now arranged 10 communities in 9 cities across the country, and the product system of “Trinity and full-age coverage” of home care, health care and happy care has taken shape. Two communities in Chengdu and Dali have entered the operation stage; Seven projects in Hangzhou, Xiamen, Shanghai Chongming, Shanghai Putuo, Nanjing, Wuhan and Qingdao have started construction, with a total investment of more than 12000 beds, ranking second in the insurance industry. From 2022, more communities of CPIC home will be built and operated. The formation of an all-round, all scene and full coverage “insurance + health + pension” ecosystem will enhance the added value and differentiated competitive advantage of the main life insurance products and build a “moat” for a new round of competition.
(red net)
