Liquor stocks fell sharply in the 29 day, and Wuliangye Yibin Co.Ltd(000858) , Kweichow Moutai Co.Ltd(600519) and other Baijiu shares suffered heavy losses. As of the close, Anhui Yingjia Distillery Co.Ltd(603198) fell by more than 8%, Anhui Gujing Distillery Company Limited(000596) , Jiugui Liquor Co.Ltd(000799) fell by more than 7%, Luzhou Laojiao Co.Ltd(000568) , Anhui Kouzi Distillery Co.Ltd(603589) fell by about 6.8%, Wuliangye Yibin Co.Ltd(000858) fell by 5%, Kweichow Moutai Co.Ltd(600519) fell by 4.5%, and missed the integer mark of 2100 yuan.
On the news, on December 28, Luzhou Laojiao Co.Ltd(000568) cellar age liquor sales Co., Ltd. issued a notice on adjusting the 60 year price system of century Luzhou Laojiao Co.Ltd(000568) cellar age liquor on the Internet. The notice shows that from now on, the 60 year price system of century Luzhou Laojiao Co.Ltd(000568) cellar age wine will be increased. Earlier, Luzhou Laojiao Co.Ltd(000568) just announced to increase the supply price of Guojiao 1573 classic terminal sales channel and the price of 52 degree Tequ wine. Within half a month, another category announced to increase the price.
On December 23, Zhejiang Guyuelongshan Shaoxing Wine Co.Ltd(600059) announced that in view of the sharp rise in raw material prices and labor costs and the continuous rise in enterprise production and operation costs, the company decided to adjust the prices of some products in order to improve Zhejiang Guyuelongshan Shaoxing Wine Co.Ltd(600059) brand strength and competitiveness. Among them, blue and white drunk series, the price increase range is 10% – 20%; Pure (alcohol) series, the price increase range is 4.65% – 12%; For the Treasury series, the price increase range is 5% – 15%; The total sales of the above products in 2020 is 333885400 yuan, with an average gross profit margin of 44.37%. Other products such as fruit wine, relief, flower and color varieties, champion Red, etc. the price increase range is 5% – 20%; The total sales of the above products in 2020 is 359.0988 million yuan, with an average gross profit margin of 29.88%. The product price adjustment plan will be implemented from January 20, 2022.
Judging from the recent situation of raising prices of liquor enterprises, the liquor market is mainly concentrated in Baijiu market. On December 21, Bozhou Gujing Sales Co., Ltd. issued a notice, and Bozhou Gujing Sales Co., Ltd. decided to adjust the group purchase transaction price of raw pulp and products in Anhui Gujing Distillery Company Limited(000596) year. Enterprise investigation data show that Bozhou Gujing Sales Co., Ltd. is a wholly-owned subsidiary of Anhui Gujing Distillery Company Limited(000596) . Specifically, the price adjustment of Bozhou Gujing Sales Co., Ltd. involves the regular packaging and zodiac version of products on the new year’s Eve. The company specially emphasizes that Wuxi Online Offline Communication Information Technology Co.Ltd(300959) price adjustment should be carried out simultaneously. After the Spring Festival in 2022, the company will uniformly organize a major inspection. If it is found that the adjustment is not implemented according to this adjustment, the relevant responsible persons will be punished quickly and severely. It is understood that “year raw pulp” series products are the main direction of Anhui Gujing Distillery Company Limited(000596) structural adjustment. The main consumption scenes are high-end business consumption scenes, family consumption scenes and daily drinking.
In addition, Wuliangye Yibin Co.Ltd(000858) also announced that the unplanned price of the 52 degree eighth generation Wuliangye Yibin Co.Ltd(000858) was increased from 999 yuan / bottle to 1089 yuan / bottle, and the planned price of 889 yuan / bottle remained unchanged. According to the 3:2 ratio of internal and external contract volume in the general five-year plan, the ex factory price of the eighth generation Wuliangye Yibin Co.Ltd(000858) will be increased from 889 yuan / bottle to 969 yuan / bottle, an increase of about 9%.
Near the end of the year, a number of liquor enterprises issued price increase notices. Insiders said that Baijiu benefited from the stocking and distributors’ conference at the end of the Spring Festival, and liquor entered the pre holiday period, which is expected to increase the profits of the company in the fourth quarter and 2022.
Qianhai securities, East Asia, said the price increase of Baijiu company showed that the pressure of cost side was gradually being transmitted to the downstream demand side. The price increase could increase the fourth quarter of the company and the profit in 2022. In the medium to long term, the impact of consumption upgrading on Baijiu plate core demand has not changed. The price increase helps enhance the brand strength of Baijiu plate company, and increase the confidence of dealers and consumers. At present, the Baijiu plate is in the golden period of development. With the continuous promotion of consumption upgrading and the reform of the companies in the plate, the whole industry is showing a trend of higher quality. And in 2022, under the role of the macro policy of macro policy to expand domestic demand and promote consumption, the Baijiu plate will continue to maintain a high prosperity of “good internal company + external good environment”. High-end Baijiu and strong brand with high channel strength still have high allocation value.
Guosen Securities Co.Ltd(002736) pointed out that in 2021, the control of epidemic situation and the macroeconomic pressure in the second half of the year were bigger, and Baijiu consumption was more or less affected. Looking forward to next year’s stable macroeconomic growth and recovery of the epidemic situation, consumption upgrading and demand recovery will become the main theme of the industry; High end and second high-end Baijiu companies are still the most beneficial species, and they are optimized by configuration.
Zheshang Securities Co.Ltd(601878) said that the first quarter of 2022, Baijiu enterprises will meet the high growth rate and start a new start. The expected part of the market will continue to increase. For example, Moutai’s price increase and marketing reform expectations / Spring Festival stock market expectations), the liquor sector will not change to a good trend. From top to bottom, we are firmly optimistic about the logic of both attack and Defense & catalyzing the high-end wine being gradually realized, with Kweichow Moutai Co.Ltd(600519) , Wuliangye Yibin Co.Ltd(000858) , Luzhou Laojiao Co.Ltd(000568) being the first; From the bottom up, the first 22 years of high elasticity & high certainty & is expected to usher in Shede Spirits Co.Ltd(600702) , Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) , Jiugui Liquor Co.Ltd(000799) , Anhui Gujing Distillery Company Limited(000596) and so on.
(Securities Times)
