The new year’s Eve is approaching, and the Spring Festival films will also be warmed up. So far, at least 13 films have been determined to be released in Chinese cinemas during the Spring Festival in 2022, more than the 7 films during the Spring Festival in 2021. Animation contributes to schedule increment films, mainly mature family fun IP. The Department of happy Mahua leads comedies. New films by Zhang Yimou and Han Han are collected. The themes of the war to resist US aggression and aid Korea, the Winter Olympics and the Spring Festival are rich. The participation of Listed Companies in the Spring Festival in 2022 is average. In addition to Beijing Enlight Media Co.Ltd(300251) dominating the theme film sniper, Wanda Film Holding Co.Ltd(002739) participated in the release of miracle and bear haunt: return to earth, China Film Co.Ltd(600977) participated in the production of super family and bear haunt: return to earth, and Hengdian Entertainment Co.Ltd(603103) participated in the production of bear haunt: return to earth. The box office situation in China in 2021 is not ideal, and the weakness of the supply side of Chinese and foreign films is the main reason. On the one hand, the introduction of imported films is not smooth. On the other hand, the already depressed production environment in China has also been severely hit by the epidemic. Not only the startup projects have been greatly reduced, but also the film and television talents have been lost. According to the state film administration, as of December 24, the number of China Film Co.Ltd(600977) public release licenses issued in 2021 was only 456, 18 less than that in 2020 and 36% less than that in 2019. As there is no clear signal of improvement at the supply side for the time being, coupled with the industry trend of schedule dependence, the Spring Festival archives gathering head films will be the primary factor determining the popularity of the film market in the first half of 2022.
Risk warning: covid-19 epidemic prevention and control; Required consumer price; China’s regulatory policy; Overseas Internet market policy.
Market performance review: CITIC media index rose or fell by + 0.09% throughout the week, outperforming Shanghai Composite Index, Shenzhen Component Index and gem index, ranking 13th among 30 CITIC primary industries. From the perspective of industry segments, the information search and aggregation sector performed best last week, with CITIC’s tertiary index up or down + 3.55%, followed by radio and television, Internet, film, television and audio sectors.
Industry highlights: the central network information office decided to carry out a two-month special action of “Qinglang · cracking down on traffic fraud, black public relations and network water army” nationwide. The State Administration of radio, film and television publicized the draft for approval of the standard for radio, television and network audio-visual industry in the production specification of TV drama master, requiring to avoid the competition for positions of TV drama actors. Huang Wei (Network Name: Weiya), the network anchor, was prosecuted for taxes, collected late fees and fined a total of 1.341 billion yuan. Mango TV will adjust the price of film and television members from 0:00 on January 2, 2022. Tencent will raise its claim amount from tiktok to $800 million from the 61 million 600 thousand yuan to the jo. Magic tower
Excellent performance in the first week of online ranking. Tencent photonics announced the CG preview of the first game of the mobile game “fierce knife in the snow”.
(Capital Securities)
