On the evening of December 28, Luzhou Laojiao Co.Ltd(000568) Jiaoling Liquor Sales Co., Ltd. issued a notice on adjusting the 60 year price system of century Luzhou Laojiao Co.Ltd(000568) Jiaoling liquor on the Internet. The notice shows that from now on, the 60 year price system of century Luzhou Laojiao Co.Ltd(000568) cellar age wine will be increased. China Securities News · China Securities Taurus reporter confirmed from the dealer that the price increase news is true.

Earlier, Luzhou Laojiao Co.Ltd(000568) just announced to increase the supply price of Guojiao 1573 classic terminal sales channel and the price of 52 degree Tequ wine. Within half a month, another category announced to increase the price.

Since the fourth quarter, food and beverage listed companies have ushered in a wave of price increases. Near the end of the year, a number of liquor enterprises issued price increase notices. Insiders said that Baijiu benefited from the stocking and distributors' conference at the end of the Spring Festival, and liquor entered the pre holiday period, which is expected to increase the profits of the company in the fourth quarter and 2022.

Luzhou Laojiao Co.Ltd(000568) price rise of another category

According to the notice, Luzhou Laojiao Co.Ltd(000568) cellar age liquor sales Co., Ltd. said that from now on, the 60 year price system of century Luzhou Laojiao Co.Ltd(000568) cellar age liquor will be increased, of which the group purchase price of 52 degree cellar age liquor for 60 years is recommended to be adjusted to 468 yuan / bottle and the retail price is recommended to be adjusted to 558 yuan / bottle; The recommended group purchase price of 43 degree cellar age wine for 60 years is adjusted to 448 yuan / bottle, and the recommended retail price is adjusted to 538 yuan / bottle; The recommended group purchase price of 38 degree cellar age wine for 60 years is adjusted to 428 yuan / bottle, and the recommended retail price is adjusted to 518 yuan / bottle.

On an e-commerce platform, the current 60 year retail guide price of Luzhou Laojiao Co.Ltd(000568) 52 degree cellar age wine is 488 yuan. Based on this calculation, the increase rate is 70 yuan / bottle; The 60-year retail guide price of 38 degree cellar age wine is 488 yuan. Based on this calculation, the increase range is 30 yuan / bottle.

Earlier, Luzhou Laojiao Co.Ltd(000568) just announced an increase in the supply price of Guojiao 1573 classic terminal sales channel and the price of 52 degree Tequ liquor.

On December 15, Luzhou Laojiao Co.Ltd(000568) Guojiao Liquor Sales Co., Ltd. proposed to increase the planned quota supply prices of 38 ° and 52 ° Guojiao 1573 classic packaging terminal channels in North China (northeast), southwest and other regions by 40 yuan / bottle and 70 yuan / bottle respectively, and the unplanned quota supply prices to 750 yuan / bottle and 1080 yuan / bottle respectively.

On December 14, Luzhou Laojiao Co.Ltd(000568) Tequ Liquor Sales Co., Ltd. issued a notice in the southern region, the 2018 version of 52 degree Luzhou Laojiao Co.Ltd(000568) Tequ liquor (time-honored brand) for terminal guidance. It is recommended to increase the price by 40 yuan / 500ml in the plan and 388 yuan / 500ml out of the plan. The above price increase notices have been confirmed by the dealer.

According to public information, Luzhou Laojiao Co.Ltd(000568) after implementing the integrated operation of medium and high-grade products, Guojiao 1573, Luzhou Laojiao Co.Ltd(000568) Tequ and Centennial Luzhou Laojiao Co.Ltd(000568) cellar age liquor are classified as medium and high-grade liquor in the company's product category. According to the Luzhou Laojiao Co.Ltd(000568) semi annual report, in the first half of this year, the company's medium and high-grade liquor revenue totaled 8.218 billion yuan, accounting for 88.21% of the company's total revenue, and the gross profit margin exceeded 90%.

wine enterprises welcome the peak consumption season at the end of the year

The end of the year is approaching, and wine enterprises usher in the peak consumption season.

On the evening of December 24th, Beijing Shunxin Agriculture Co.Ltd(000860) announced that the company was going to adjust some of its products, of which 42 degrees 500ml Baijiu mountain liquor (Fu Niu) raised 20 yuan / bottle. 42.6 degrees 500ml hundred years of Niulun mountain Baijiu (Jubilee cattle) up to 30 yuan / bottle; 42.9 degrees 500ml hundred years, Niulun mountain Baijiu (national cattle) raised 50 yuan / bottle. The price adjustment plan will be implemented from January 1, 2022.

On the evening of December 23, "the first brother of yellow rice wine" Zhejiang Guyuelongshan Shaoxing Wine Co.Ltd(600059) also announced a price increase, of which the price increase of qinghuazui series was 10% - 20%, that of pure (alcohol) series was 4.65% - 12%, and that of Treasury series was 5% - 15%. The total sales of the above products in 2020 was 334 million yuan, with an average gross profit margin of 44.37%; The price increases of fruit wine, relief, color varieties, champion Red and other products are 5% - 20%. The total sales of the above products in 2020 is 359 million yuan, with an average gross profit margin of 29.88%. The price adjustment plan will be implemented from January 20, 2022.

Some agencies said that Anhui Gujing Distillery Company Limited(000596) also issued a notice of product price increase last week, adjusted the annual thirty product group purchase price of raw milk, and also announced the price increase of liquor brands such as Shede Spirits Co.Ltd(600702) , Baijiu, Anhui Kouzi Distillery Co.Ltd(603589) and other liquor brands.

Although Wuliangye Yibin Co.Ltd(000858) which is constantly rumored to be about to rise in price has not been "officially announced", it has been "rising" all the time. A dealer told China Securities Journal · China Securities Taurus reporter that although the price increase of Wuliangye Yibin Co.Ltd(000858) has not been implemented, the price increase expectation is strong. East Asia Qianhai Securities said in the research report that Wuliangye Yibin Co.Ltd(000858) also said at this year's conference that the overall supply is tight and resources are scarce.

"Baijiu Baijiu company's raising price behavior shows that the pressure of cost side is gradually being transmitted to downstream demand side, and the price increase can increase the fourth quarter of 2021 and 2022 profit. In the medium and long term, the influence factors of liquor plate core demand have not changed after stimulating consumption upgrade, and the increase in price helps to enhance the brand strength of Baijiu plate company, and increase the dealers and consumers. Confidence. At present, the Baijiu plate is in the golden period of development. With the continuous promotion of consumption upgrading and the reform of the companies in the plate, the whole industry is showing a trend of higher quality development. Qianhai securities in East Asia said in a research report that Baijiu companies have been raising prices, increasing profits in the short term and enhancing brand strength in the medium and long term.

analysis and interpretation

Baijiu price surges announced that the price increase agency expects 18 Baijiu annual performance is expected to grow.

380 billion Baijiu giant action! Another 200000 investors quarreled

Moutai does not rise in price. What is the two or three line Baijiu rising?

(China Securities Journal)