This year, the agricultural technicians of Jiansanjiang branch of Heilongjiang Agriculture Company Limited(600598) group are particularly busy. In addition to the normal spring farming production year after year, they have to carefully select the planting varieties of “adoptive field” for the distant “landlords” and allocate “customized” organic fertilizer
The “landlords” in the distance have been recruited by Jiansanjiang branch through the marketing activity of “I have mu of land in Sanjiang” since last year. The privately customized “adoption field” makes Jiansanjiang rice inseparable from consumers’ sight from planting to production. The supply and demand shake hands, get rid of the burden of “original brand” and dig out a new way of increasing income by “food at the beginning and food at the end”.
consumers have a new choice
Can the whole family enjoy green, healthy, nutritious and safe rice by adopting one mu of farmland in Sanjiang under construction? Recently, in the “green rice all built Sanjiang” shaking platform tiktok, “adoption field” mode has been widely concerned by the majority of users.
Li Guojun, general manager of the Agricultural Development Department of the branch, said: “at present, Jiansanjiang has national green food raw materials (rice) There are 15 standardized production bases, covering an area of 4.595 million mu, accounting for 46% of rice planting. The area of full caliber organic certification is 231800 mu. One black soil protection core demonstration area. In, we will promote more than 10 million mu of weight loss and drug reduction technical measures such as soil testing formula fertilization, side deep fertilization, water-saving and controlled irrigation, variable rate fertilization and pesticide application. “
“I’ve been away from the farm for more than 30 years. I’ve been eating rice from Sanjiang. It’s pure green. It smells good in every way.” Li Deying, a retired veteran cadre of outpost farm Co., Ltd., has lived in Shandong for a long time. He is a loyal fan of Jiansanjiang rice and the first batch of customers of the activity of “I have mu of fields in Sanjiang”.
Good mountains, good water, good scenery, good rice source, self built three rivers. In order to “recognize” green and “raise” quality, Jiansanjiang branch also relies on the advantages of diversified planting modes such as characteristic planting, combination of planting and breeding and green planting of various farm Co., Ltd., selects characteristic, high-quality and green rice varieties, applies green planting mode, and introduces “selenium rich rice”, “health rice”, “shrimp rice”, “crab rice”, “loach rice” and “frog rice” “Black rice” and other “adopted” product types have really made “green” a “sign” for consumers to understand and adopt Sanjiang fields.
farmers have new responsibilities
“How can the whole process of adopting rice be visible and traceable?” Recently, three enterprises and several customers in Hainan province raised such questions when cooperating with 859 farm Co., Ltd.
“I have a mu field mobile terminal in Sanjiang. After it is put into use, customers only need to log in to the terminal on the mobile phone, and can carry out 24-hour real-time monitoring on all links of” one mu field “such as farming, planting, management and collection through the HD camera in the field, so as to become a new” landlord “without leaving home.” According to sun Changyou, general manager of the market operation Department of the branch, all “adopted fields” adopt Jiangsu Nonghua Intelligent Agriculture Technology Co.Ltd(000816) management mode and provide customers with nanny services of the whole industrial chain from spring planting to autumn harvest and from storage to distribution in the form of “full trust”. The processed finished rice will also realize the openness and transparency of traceability information according to the “one object, one code” standard. Customers can understand the production area, quality inspection report, planting and production and other information through the traceability QR code and green logo on the package.
Deputy Secretary of the Party committee of Jiansanjiang branch Yu Jiaao, general manager, said: “I have a series of industrial marketing activities with the theme of Mu field in Sanjiang. I adopt the management mode of smart farm and provide nanny services for each family and large enterprises in the form of full trust, from spring planting to autumn harvest, from field to dining table and the whole industrial chain. The contribution rate of agricultural science and technology of Jiansanjiang has reached 79.55%, and the transformation rate of scientific and technological achievements has reached more than 96%, ranking first in China 。”
“When I was a child, I loved to play ‘happy farm’ game. I didn’t expect to play the real version when I grew up. This mode of seeing the planting plan, the means of production, the growth of rice, the process of harvest and storage, and the distribution information and services is very intentional. I hope to share healthy and good rice with my family in this way.” Mr. Wang in Shanghai agrees with this direct consumption mode from “ecological farm” to “family table”. He has booked his own “one mu of land” before the app is launched.
supply and demand work together for a long time
\u3000\u3000 “In order to ensure the freshness of rice, we will use low-temperature storage technology to preserve the rice after harvest and maintain the activity of rice. According to the needs of consumers, we provide monthly, quarterly, annual and other forms to ensure that consumers can eat fresh ecological rice at any time. We can also identify the information of customers’ adopted fields through exclusive QR code and customize gift box packaging to truly realize high-end ‘private customization’ of green rice. ” Yang Yongli, deputy general manager of outpost farm Co., Ltd., said when promoting the “adopted field” project.
In order to build itself into a modern agricultural tourism area in China, Jiansanjiang branch makes full use of its own resource endowment advantages to vigorously develop tourism projects such as modern agricultural sightseeing tour, wetland tour, boundary river tour, Heilongjiang Agriculture Company Limited(600598) historical and cultural tour and research tour, actively explore, cultivate and create more distinctive “Agricultural Cultural Tourism” experience projects, and strive to make consumers feel at ease while eating, have fun.
According to the different number of fields adopted by consumers, Honghe farm Co., Ltd. has launched a package of free tickets and accommodation for water parks, wetland exhibition halls and so on.
Qianjin farm Co., Ltd. actively explores and develops agricultural tourism projects, and strives to enable adopters to experience agricultural fun by participating in weeding, harvesting, fresh rice processing, rice cake making and other activities.
Today’s Jiansanjiang has made the beautiful vision of “farming in vast fields and living in modern cities and towns” come true. In the next step, the branch will also take the “adopted field” business model as the starting point, constantly innovate the grain unified operation model, and continue to call for the brand popularity of “Jiansanjiang”, so that consumers can accelerate the transformation of the enterprise’s industrial chain from “production, supply and marketing” to “sales, supply and production” while reaping the sense of participation, experience, freshness, belonging and happiness, so as to comprehensively enhance the vitality of marketing, Help enterprises increase income and efficiency.
