Under the special enterprise background of successfully logging in Hong Kong stocks and being called “the first share of sinking market”, huitongda’s practice and achievements in empowering County Commerce and actively helping rural revitalization have attracted much attention again.
Recently, Xu Xiuxian, President of huitongda, pointed out that the supply chain system commonly existing in County businesses at this stage is old and the ability to access the Internet is weak, Thinking about the backward business philosophy and other issues: “it is suggested to strengthen the digital upgrading and transformation of township mom and pop stores through digital technology and market means. At the same time, it is necessary to solve the problem of lack of supply chain resources from the upstream and change the current situation of” high cost, many links and low efficiency “of traditional urban-rural circulation, so as to promote the upgrading of rural consumption and promote rural revitalization.”
On the one hand, “how to boost the high-quality development of county economy” is one of the core and key issues in the grand strategy of Rural Revitalization; On the other hand, as an enterprise with many years of practical experience in sinking the market, huitongda has various case guidance and years of data support in helping county commercial outlets improve business quality and efficiency, especially in the improvement of supply chain and digital operation.
In the course of many years of practice, huitongda has repeatedly helped small businesses accustomed to traditional business methods to realize breakthrough attempts such as “first supply chain purchase” and “first digital marketing”, and achieved good market response.
Super boss app: the first purchase in the supply chain was as simple as online shopping!
Located in Yaoji Town, Huangpi District, Wuhan, a business firm mainly engaged in household appliances and small appliances is one of huitongda’s member stores. When referring to huitongda’s supply chain purchase, the boss described it as follows: there are many household appliances on the super boss app. Huitongda often carries out second kill activities for store owners, pays attention to and browses them, and places orders directly if appropriate, and purchases goods like online shopping.
Making purchasing as simple as online shopping is the main reason why huitongda helps traditional small merchants break through their strangeness and fear of new technologies and tools and help them get out of the supply chain for the first time. This is only one of the characteristics of the supply chain. After being familiar with and mastering the purchase of supply chain, the characteristics of huitongda supply chain platform, such as the richness of categories, preferential prices and quality assurance, will make the business operation more competitive.
For example, a member store whose main business is liquor, located in Jiepai village, Jiaojiang District, Taizhou City, Zhejiang Province, has a deeper feeling of huitongda’s strong supply chain ability in the field of liquor. Before joining Huitong, the store products were single, only Baijiu mountain, Fenjiu and other popular liquor. After joining the Huitong Da, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) combined with the opening of shops, greatly enriched the supply category. Supply chains such as Wuliangye Yibin Co.Ltd(000858) , Guotai, etc. have been added. There are more and more new and old customers, and the daily sales have increased by about 50%.
SaaS + service assistance: for the first time in digital marketing, the turnover is much better than before!
In addition to the supply chain, the combination of SaaS + services and Tiejun services, which are easy to use and effective, has also helped many traditional operators break through the strangeness of Internet tools and walk out of the first time of digital marketing.
Still take the member store in Yaoji Town, Huangpi District, Wuhan as an example. During the Mid Autumn Festival and national day double festival in 2021, with the help of huitongda Tiejun, the store successfully held a promotional activity with the theme of “double festival celebration, home appliances falling to the end”. Before the event, the Wuxi Online Offline Communication Information Technology Co.Ltd(300959) joint publicity method was adopted to accurately push the store activities through wechat group push. During the event, the sales exceeded 200000, greatly exceeding the previous sales record.
Zhang Xinglong, a shopkeeper in the north of Xinjiang county, Jincheng, Shanxi Province, said that huitongda was first selected in the initial stage of starting a business. Later, in October 2018, the sales of household appliances grew slowly and the market was weak. After signing up for the huitongda square dance competition, Li Qijie, the local iron army of huitongda, helped the store to hold activities, killing and storing customers from the early online store and drawing prizes on the big screen, The first 500 person store fan group of our store was also established, and the event sold 300000 on that day.
In addition to the activities, huitongda also has many successful cases in live e-commerce. During the epidemic in 2020, Qian Dongmei, the owner of Haian Haibei household appliances in Nantong, Jiangsu Province, who had never had a live broadcast in more than 20 years, opened the first live broadcast in her life on February 29, 2020 with the help of Shi houwei, the Iron Army of huitongda in Northern Jiangsu. The number of fans in the same city was 313, while 86 fans were transferred to online stores by the new live broadcast of the store. Qian Dongmei sighed. She just introduced the familiar store goods in front of the camera, but she invoiced 106 pieces for her, with a sales of more than 430000 yuan. It was really unexpected.
As Xu Xiuxian mentioned in his recent suggestions on the construction of urban and rural modern circulation system: under the background of rural revitalization, at present, 90% of the production demand and 80% of the living consumption demand in rural areas depend on County commercial outlets. However, the development of County commerce is relatively lagging behind, and the supply of goods and services is insufficient. There are many problems, such as outdated supply chain system, weak ability to access the Internet, and backward management tools and ideas.
At the same time, in the face of the great changes on the supply side and demand side in rural areas, huitongda will solve the problem of lack of supply chain resources from the upstream, change the current situation of “high cost, many links and low efficiency” of traditional urban and rural circulation, promote “production based on demand”, “research based on demand” and “progress based on demand” based on big data and digital technology, and establish an efficient The modern rural commercial circulation system has “leveled” the originally huge urban-rural dual market into a unified large market, so as to promote the upgrading of rural consumption and promote rural revitalization.
