2022 is a key year for consolidating and expanding the achievements of poverty alleviation and effectively connecting with rural revitalization. In the ongoing two sessions of the National People's Congress, many deputies to the National People's Congress paid attention to rural issues and regarded Rural Revitalization as a major task to achieve the great rejuvenation of the Chinese nation.
Rural Revitalization is inseparable from the drive of industry. As a leading enterprise in China Meheco Group Co.Ltd(600056) retail industry, Lbx Pharmacy Chain Joint Stock Company(603883) pharmacy puts forward new ideas for Rural Revitalization in combination with the enterprise's own situation, and cultivates a number of "leaders" for returning home and Entrepreneurship with the rapid development of franchise business, so as to drive the economic development of villages and towns, improve the rural living standards, and enable farmers to enjoy health services that are no different from those of urban residents. In 2021, the company won the title of "advanced collective contributing to building a well-off society in an all-round way".
high standard franchising drives brand effect sinking market and Rural Revitalization
On March 18, the second live broadcast festival of Lbx Pharmacy Chain Joint Stock Company(603883) pharmacy, a "big event" in the retail pharmacy industry, came Lbx Pharmacy Chain Joint Stock Company(603883) big pharmacy is another pioneer in the industry. Xie Zilong, founder and chairman of the company, will sign online for the first time.
It has become a hot spot in the industry in the form of live broadcast of the pharmacy industry last year, and has been praised by hundreds of people who joined the industry on March 18. It is understood that 429 franchisees have signed on the site of " Lbx Pharmacy Chain Joint Stock Company(603883) the first 318 investment promotion live broadcast Festival". Now these stores have entered into normal business and stable profits.
Lbx Pharmacy Chain Joint Stock Company(603883) started its franchise mode in 2016. After years of practice, Lbx Pharmacy Chain Joint Stock Company(603883) has developed a set of mature franchise management system, which implements "seven unification" high standard management for franchise stores, that is, unified enterprise identification, unified management system, unified computer system, unified personnel training, unified procurement and distribution, unified bill management and unified pharmaceutical service standards, and 100% distribution of goods has been realized to ensure the quality and quality of franchise stores Efficiency and output. From January to September 2021, the franchise business achieved a distribution revenue of 930 million yuan, a year-on-year increase of 37.5%, covering nearly 1.5 billion yuan of drug retail market share.
It is also one of the reasons why Xipu Pharmaceutical Co., Ltd. has won the "Oscar" for the rapid development of its drug industry, which is also one of the reasons why Xipu Pharmaceutical Co., Ltd. has won the "Oscar" for the rapid development of its drug industry.
franchise practice focus sinking strategy, rapid expansion and improve business quality
At present, the marketing network of Lbx Pharmacy Chain Joint Stock Company(603883) large pharmacy has covered 22 provincial markets and more than 140 prefecture level cities in China. It has been rapidly expanded through its unique "four carriages" of direct marketing, spark (i.e. spark M & A), alliance and alliance. As of September 30, 2021, the company has 8163 stores, including 6055 Direct stores and 2108 franchise stores. In the first three quarters, 607 franchise stores were added.
Lbx Pharmacy Chain Joint Stock Company(603883) the rapid expansion of the number of franchise stores is also in line with the industry policy orientation. In October last year, the guiding opinions on promoting the high-quality development of the drug circulation industry during the 14th Five Year Plan period issued by the Ministry of Commerce proposed that by 2025, 5-10 specialized and diversified drug retail chain enterprises exceeding 50 billion yuan will be cultivated, and the drug retail chain rate is close to 70%. For drug retail chains, franchising is an effective integration method more suitable for China's national conditions. For franchisees of single drugstores and small chains, powerful supply chain and operation management can quickly improve their competitive advantage. For Lbx Pharmacy Chain Joint Stock Company(603883) , compared with the newly opened self operated stores, the franchise method not only occupies less capital, but also is more suitable for the low-line market dominated by counties and towns. Different from the high-speed market represented by the first and second tier cities, the competition intensity of pharmacies in counties and towns is significantly reduced, and the anti risk ability and gross profit margin of stores are better. In addition, the degree and speed of population aging in these areas are faster, and there is more room for demand for drugs and health services. According to the monitoring data of Zhongkang CMH retail pharmacies, the retail scale of drugs in the third to sixth tier cities and county markets will reach 309.3 billion and 155 billion respectively in 2020; The 4-year compound growth rate was 5.1% and 7.1% respectively, significantly ahead of the growth rate of 2.4% in tier 1-2 cities. Therefore, the sinking market has become the focus of the head chain.
Due to the advantages of cross provincial operation and wide distribution, at present, the franchise business of Lbx Pharmacy Chain Joint Stock Company(603883) pharmacy has covered 19 provincial markets such as Hunan, Zhejiang, Shanghai and Guangxi, which has achieved effective synergy with the brand effect and supply chain system of the direct marketing system. Wang Li, President of the company, said: joining has become one of the important strategies for the development of Lbx Pharmacy Chain Joint Stock Company(603883) in the future. The unified management of the group joining and directly operating a game of chess has realized the rapid development of the joining business. In the process of market expansion, the company will make full use of the characteristics of fast sinking of franchise mode, use the company's strong brand influence, professional operation and management ability, 100% commodity supply, advanced digitization and new retail strength to develop diversified franchise business, implement unified enabling management, ensure the operation quality of franchise stores, and attract monomer and small and medium-sized chain pharmacies in the county township market, Rapidly sinking the market.
