In 2022, NPC and CPPCC members were in progress. The Securities Daily reporter was concerned about the topic of “high quality development of liquor industry”, “high priced Baijiu” and “capital supervision”.
At present, the Baijiu industry is developing rapidly, especially in the background of last year’s big outbreak of the sauce and wine market, the thicker the capital is. It is often seen. Baijiu enterprises are upgrading their industrial structure and increasing their price.
“drinking without frying” is the cooling of “high priced wine”
“First, the product price is abnormal; second, the market supply and demand is abnormal; third, the investment orientation is abnormal; fourth, the social atmosphere is abnormal.” Ding zuohong, member of the CPPCC National Committee and chairman of the board of directors of Yuexing group, pointed out in the proposal submitted that an important reason for the emergence of “high price wine” and “sky high price wine” is capital profit seeking and disorderly speculation.
Ding zuohong suggested that first, we should use tax tools to cool down the “high price wine” and “sky high price wine” and set traffic lights for capital.
He suggested that the alcohol industry should be taxed with the social average profit as the reference standard, and the excess part should be heavily taxed. At the same time, the tax should cover the whole industrial chain, not only the manufacturing end, but also the circulation end, and restore the product essence of “wine is for drinking, not for frying”.
Second, we should strengthen market supervision and punishment. Crack down on the profit-making behavior of deliberately driving up the price of wine and speculating through hoarding, speculation and other means.
Cai Xuefei, general manager of Zhiqu consulting, said that “drinking without frying” is a consensus in the industry, and the above suggestions are reasonable. However, Cai Xuefei also pointed out: “there is no supply without demand. High priced wine is the embodiment of the upgrading of Chinese consumption to a certain extent, which can not be completely denied. In addition, the buyer and the seller are voluntary relations. High priced wine has its own consumer group, which is difficult to define beyond the average profit of the industry. If it is not done well, it will be one size fits all and frustrate the enthusiasm of wine enterprises.”
Cai Xuefei further said that in addition to levying taxes on wineries, if heavy taxes are also levied on merchants selling wine, it may further worsen the living environment of the industry.
Xiao Zhuqing, chairman of Wuhan Jinkui Technology Co., Ltd., said: “China’s liquor industry basically pays consumption tax and value-added tax in the production link, but there is no consumption tax in the circulation link. However, there are huge loopholes in the collection and storage of value-added tax because many purchases are not invoiced in the circulation link.”
Consumption tax has attracted much attention in the Baijiu industry. Baijiu Baijiu pointed out that the liquor industry tax burden is the first in the industry, of which consumption tax is the direct cause of high tax burden on liquor listed companies. The business tax and the additional structure of Baijiu listed companies are divided, accounting for nearly 82% of the consumption tax.
strengthen capital supervision and guide the high-quality development of the industry
Behind Baijiu Baijiu’s rapid development, how to strengthen capital supervision and guide the development of liquor industry is also a hot topic in the NPC and CPPCC sessions this year.
Over the past year, capital has accelerated to rush into the “Wine Bureau”. Under the “sauce and wine fever”, capital in tobacco, household appliances, high-tech, medicine, finance and other fields have “dyed sauce”, and the share price of listed companies has even risen “dipped in sauce” in the capital market.
For the capital carnival, Zan Shengda, chairman of the National People’s Congress and chairman of Jiangsu variety group, suggested that the orderly and healthy development of Baijiu industry requires long-term capital investment and good intervention in capital market.
Zan Shengda believes that for orderly entry into the Baijiu industry, we must encourage and support the real estate industry if we focus on the integration and upgrading of Baijiu industry. For those unscrupulous capital that disturbs the healthy development of the industry and leaves “for one vote”, we must strictly supervise and take preventive measures. At the national level, we should strengthen supervision at all levels, and also guide governments at all levels in the Baijiu producing area to perform their supervisory functions effectively and prevent capital barbaric harvesting.
In addition, to promote the quality development of Baijiu industry, Yu Dong, deputy director general of the National People’s Congress, assistant general manager of Shede Spirits Co.Ltd(600702) and general manager of production protection center, said that the key points in promoting the development of the industry should be concerned with intellectual property protection and market order.
It is reported that from January 2018 to August 2021, Shede Spirits Co.Ltd(600702) anti-counterfeiting and rights protection department handled 75 anti-counterfeiting cases and 24 infringement cases, and seized more than Shanghai Pudong Development Bank Co.Ltd(600000) bottles of shede and Tuopai series fake liquor and about 6.55 million sets of fake packaging materials; About 250000 bottles of infringing products and 470000 sets of infringing packaging materials were inspected.
Cai Xuefei pointed out: “Baijiu industry is a lot of chaos, such as false propaganda, low quality and high price, illegal sales and so on. We should standardize our efforts from various aspects of the country, industry and enterprises, popularize healthy drinking knowledge, improve the discriminating ability of residents’ alcoholic products, and continuously enhance their research and innovation ability, and speed up the upgrading of liquor quality.”
