According to the survey data of China Central Television finance and economics, women’s car purchase consumption exceeded that of men for the first time in nearly a decade in 2020. In 2008, more than 70% of the working-class families in China were car buyers.
More and more automobile brands have realized the role of women in car buying behavior. In order to meet the preferences of these consumer groups, they have made great efforts in all aspects of car configuration.
From the classic mini, beetle and Volkswagen Polo to the Euler cat and Wuling Hongguang Mini EV listed in recent years, they have won the favor of many female sex consumers with their lovely shape and exquisite appearance.
In addition to the appearance, the female friendly and detail oriented interior is an important factor to attract female consumers.
The cosmetic mirror in the sun visor has become one of the essential configurations for female consumers, and the cosmetic mirror with lighting will be more favored. Cadillac xt4 aims at the needs of female car owners and adds a makeup mirror with soft light gradient LED lights.
In addition, some designs also consider different car scenarios for female consumers. When female car owners carry large and small bags near the vehicle, models equipped with automatic induction trunk give full play to their advantages. They only need to lift their feet gently and the trunk will open automatically. Petite Female car owners don’t need to worry about not reaching the door closing button. They can close the door by sweeping the rear of the car.
In order to better meet the rising needs of women, automobile manufacturers need to be more considerate in detail design.
Great Wall Motor Company Limited(601633) its Euler has positioned itself as “a car brand that loves women more”. Whether R1 or lightning cat, Euler has made a lot of efforts in appearance. 2022 good cat also continues the trend style of Euler and upgrades it. Free curve, magic cat’s eye lamp and running light curtain tail lamp form the appearance of retro trend.
This car accepts the color customized by consumers. In addition to the three exterior choices of cream green, wanrenmi and lanbowan, customers can also choose three interior colors freely.
The good cat also has many ingenious ideas in the interior. The instrument panel adopts a more beautiful and comfortable 3D mesh coating process, and the seat has the functions of electric memory adjustment, heating and massage.
Euler has also added the optional package of “intelligent driving assistance”, which makes female drivers more convenient and safe to use through the addition of intelligent functions such as driving assistance, active safety and parking assistance.
In addition, in order to meet more diverse female needs, the overall design of Euler cat GT series is more cool and sporty. In addition to the distinctive cat eye lamp, the exaggerated L-shaped tusk decoration in the fog lamp area and the 18 inch wheel hub with cat claws are also added.
Wuling Hongguang miniev is a younger model of Wuling Automobile, which has been popular since its listing. According to official data, miniev sold about 426000 vehicles in 2021, becoming the annual sales champion in Shanxi Guoxin Energy Corporation Limited(600617) market.
Hongguang miniev macarone series released three “girl series” colors of Avocado Green, lemon yellow and white peach powder, and launched two new colors of Merlot blue and raw Coconut White. The proportion of female owners of this car is as high as 78%.
On the female dominated social networking platform, the topic of the transformation of this car has reached 54 million views. Car owners show their personality by pasting film and interior decoration.
Weilai is very friendly to female users from positioning to model configuration. Jumping out of the auto industry itself and thinking and designing from the perspective of fashion and home that women pay attention to is a highlight of the company’s external publicity.
One of the most representative is the “Queen’s co driver” advertised by ES6 and es8. The front passenger seat is equipped with electrically adjustable leg support and foot pedal, and can be expanded into a recliner, so that the passengers sitting in the front passenger can comfortably nest in it.
In addition, ES6 is also exquisite in details. There is a huge space under the central armrest box. Women who go shopping can put their bags in, which not only does not affect driving, but also makes rational use of the space.
Weilai has also made great efforts in the smell that female users pay more attention to. ES6 can be equipped with intelligent fragrance system. Female drivers can switch four different fragrances and adjust the concentration through NOMI voice intelligent switch to match different driving moods.
