With the anxious market share of giants such as apple, Samsung and Xiaomi, 2022 is destined to be a year of more intense competition in the mobile phone market.
On December 28 this year, Xiaomi group released its annual high-end flagship Xiaomi 12, Xiaomi 12 pro and a quasi flagship Xiaomi 12x in Beijing Xiaomi science and technology park. This is Xiaomi’s first dual size and dual high-end simultaneous development after announcing the new goal of “winning the first place in the world in three years” in August this year. This is also the first time that Xiaomi officially proposed to benchmark apple and continue to launch an impact on the global high-end market.
It is worth noting that Lei Jun said at the press conference that technology-based is one of the three iron laws that Xiaomi will never change. In the next five years, Xiaomi’s R & D investment will increase to more than 100 billion for hard core technology, which is twice as much as the original plan.
Two years ago, Xiaomi announced a five-year R & D plan with an investment of 50 billion. In 2021, Xiaomi invested about 13 billion yuan in R & D, with an annual growth rate of more than 30%.
Does high investment work? At present, it is being phased in exchange for output. Xiaomi 12 Pro launched its self-developed “Xiaomi surging P1” charging management chip, filling the technical gap of 120W single cell in the industry, breaking through the technical barrier that large battery and fast charging above 100 watts can not be taken into account, and the battery life capacity of the same capacity is increased by 1 hour.
Meanwhile, the release of surging P1 also makes Xiaomi the first mobile phone manufacturer with self-developed 100 watt fast charging chip.
In terms of display technology, Xiaomi 12 Pro is also the first intelligent dynamic refresh rate technology developed by itself. It can switch instantaneously and dynamically between 1Hz and 120Hz for different scenes and different sliding speeds. This is the first sliding variable speed screen for Android, and its performance is directly benchmarked with the promotion technology of iPhone 13 pro.
Xiaomi 12 series challenged the bottom card of the iPhone for the first time, starting from the multi-directional technology leadership of hardware and software, and even did not hesitate to rewrite the underlying architecture, so as to finally achieve the leadership of the ultimate high-end experience. For example, in order to achieve the ultimate experience of fast photography, in the past two years, engineers of Xiaomi camera department have rewritten the underlying architecture of the camera system and created a new Xiaomi image brain around core units such as acceleration engine, computing unit, intention recognition unit and ecological engine. Finally, Xiaomi 12 series became the fastest Xiaomi mobile phone to take photos so far. Its photography speed increased by 53.7%, continuous shooting speed increased by 209%, and night shooting speed increased by 39.9%, comprehensively surpassing iphone13 and the current mainstream Android high-end flagship.
In addition, it is worth noting the empowerment of domestic supply chains. Xiaomi is also constantly improving the localization rate of its mobile phones and aiot products, which is regarded as one of the characteristics of Xiaomi.
According to the data, up to now, Xiaomi has invested in more than 360 companies, set up a special industrial investment team, invested about 100 innovative technology enterprises through the industrial fund, and invested in the construction of upstream industrial chains such as communication technology, analog semiconductor, touch display, sensors, integrated electronics, batteries, industrial automation, precision manufacturing and materials.
There are nearly 60 domestic supply chain partners of Xiaomi 12 series. Take the screen of Xiaomi 12 as an example. It was customized and developed by Xiaomi to TCL Huaxing optoelectronics, which is the second screen manufacturer in the world and the first screen manufacturer in China to pass the verification.
(Securities Times · e company)
