After another wave, the 380 billion Baijiu giant announced the price adjustment again, adjusting the price system of the Luzhou Laojiao Co.Ltd(000568) cellar wine for the past 60 years.
Centennial Luzhou Laojiao Co.Ltd(000568) raise the price again
On December 28, Luzhou Laojiao Co.Ltd(000568) issued a price adjustment notice. After research and decision, from now on, Luzhou Laojiao Co.Ltd(000568) raised the recommended group purchase price and retail price of 100 year Luzhou Laojiao Co.Ltd(000568) cellar age wine for 60 years (52 degrees, 43 degrees and 38 degrees).
Among them, 52 degree cellar age wine is 60 years, the recommended group purchase price is adjusted to 468 yuan / bottle, and the recommended retail price is adjusted to 558 yuan / bottle; 43 degree cellar age wine is 60 years, the recommended group purchase price is adjusted to 448 yuan / bottle, and the recommended retail price is adjusted to 538 yuan / bottle; 38 degree cellar age wine is 60 years, the recommended group purchase price is adjusted to 428 yuan / bottle, and the recommended retail price is adjusted to 518 yuan / bottle.
According to JD’s official flagship store of Luzhou Laojiao Co.Ltd(000568) , the retail guide price of 52 degree wine with a cellar age of 60 years is 488 yuan. Based on this calculation, the increase rate is 70 yuan / bottle.
It is worth noting that since December, Luzhou Laojiao Co.Ltd(000568) has issued price adjustment notices for many times. On December 14, Luzhou Laojiao Co.Ltd(000568) Tequ Liquor Sales Co., Ltd. issued a notice on the proposed price adjustment of 52 degree Luzhou Laojiao Co.Ltd(000568) Tequ liquor (time-honored brand) 2018 edition. According to the notice, in order to realize the return of the brand value of “Chinese famous liquor”, the southern region has decided that the 2018 version of 52 degree Luzhou Laojiao Co.Ltd(000568) Tequ liquor (time-honored brand) will be available for terminal guidance from now on. It is suggested to increase the price by 40 yuan / 500ml in the plan and 388 yuan / 500ml out of the plan.
On December 16, Luzhou Laojiao Co.Ltd(000568) informed and suggested that the planned quota supply prices of 38 ° and 52 ° Guojiao 1573 classic packaging terminal channels in southwest and Central South regions of the company should be increased by 40 yuan / bottle and 70 yuan / bottle respectively, and the unplanned quota supply prices should be adjusted to 750 yuan / bottle and 1080 yuan / bottle respectively.
200000 shareholders quarreled
The investors of Luzhou Laojiao Co.Ltd(000568) have quarreled. Some people think that “opening the trading limit higher tomorrow will be the last wave of the new year.” “Will it take off tomorrow?” However, some people said, “after the last price increase, it fell, and it will certainly fall tomorrow.”
As of the end of the third quarter, the stock had 196000 shareholders.
Luzhou Laojiao Co.Ltd(000568) just spent 573 million yuan to get land
for production and construction projects
On December 28, Luzhou Laojiao Co.Ltd(000568) also publicized the list of incentive objects of the restricted stock incentive plan in 2021. Haitong International said that equity incentive is expected to stimulate management vitality, strengthen profit assessment and release profit space. The company issued the draft restricted stock incentive plan for 2021, which plans to grant 8834600 shares to senior executives and core backbone personnel, accounting for 0.6% of the current total share capital. Equity incentive binds the interests of executives and helps to stimulate the vitality of management.
In addition, Luzhou Laojiao Co.Ltd(000568) announced in December 19th that the wholly owned subsidiary Luzhou Laojiao Co.Ltd(000568) Brewing Co., Ltd. would not exceed 573 million yuan to participate in bidding for the land use right of the Luzhou natural gas resources and Planning Bureau of Luzhou, which was auctioned at the Luzhou public resources trading center, which was sold at the Luzhou Baijiu Industrial Park in Sichuan, totaling 949.5705 mu for production and construction projects. In response, Luzhou Laojiao Co.Ltd(000568) has said that there is no contradiction between expanding new capacity and maintaining high-end Baijiu quality.
This also reflects the strong strength of Luzhou Laojiao Co.Ltd(000568) . By the end of the third quarter, Luzhou Laojiao Co.Ltd(000568) still had more than 11.3 billion yuan of monetary funds on its account.
In the first three quarters of this year, Luzhou Laojiao Co.Ltd(000568) achieved revenue of 14.1 billion yuan, an increase of 22% at the same time; The net profit attributable to the parent company was 6.3 billion yuan, an increase of 30% at the same time; Deduct non net profit of RMB 6.3 billion, with an increase of 30%. Among them, the revenue in the third quarter was 4.8 billion yuan, an increase of 21% at the same time; The net profit attributable to the parent company was 2 billion yuan, an increase of 28% at the same time; Deducting non net profit was RMB 2.1 billion, an increase of 31% at the same time.
In terms of share price performance, Luzhou Laojiao Co.Ltd(000568) has risen by more than 49% since August 20. The current share price is 260.8 yuan and the total market value is 382.007 billion yuan.
Spring Festival consumption season is approaching
Baijiu usher in price rise
Since the end of November, the price rise of Baijiu is a wave after wave. Earlier, it was reported that Wuliangye Yibin Co.Ltd(000858) was about to raise the price. The newly signed contract price of Wuliangye Yibin Co.Ltd(000858) dealers next year has changed. The unplanned price of 52 degree eighth generation Wuliangye Yibin Co.Ltd(000858) has increased from 999 yuan / bottle to 1089 yuan / bottle, and this change also leads the nerve of the market. Subsequently, many wine enterprises announced price increases.
On December 12, Xijiu company said that it would raise the prices of all products, including 50 yuan / bottle of Xijiu cellar · 1988, 100 yuan / bottle of Junpin Xijiu and 200 yuan / bottle of Xijiu beast head. On December 13, Shede Spirits Co.Ltd(600702) issued a price adjustment notice to adjust the price system of collection shede series products from January 1, 2022. On December 21, Bozhou Gujing Sales Co., Ltd. issued a notice to adjust the group purchase transaction price of raw pulp and products in Anhui Gujing Distillery Company Limited(000596) year. On December 23, Zhejiang Guyuelongshan Shaoxing Wine Co.Ltd(600059) decided to adjust the prices of some products, with a maximum increase of 20%. In December 24th, Beijing Shunxin Agriculture Co.Ltd(000860) issued a notice of some Baijiu products price adjustment, and the price of Niulun mountain Baijiu liquor was raised by 20 yuan ~50 yuan / bottle.
Since mid November, Baijiu index has risen nearly 18% in 32 trading days.
For the investment opportunities of Baijiu plate, debbond Securities said that Baijiu price increase constantly, and a good start. Around the core contradiction of price increase, Baijiu is abundant in upstream catalysis. After the unpacking policy, Maotai has dropped for a short time. At present, it has stabilized and rebounded, Wuliangye Yibin Co.Ltd(000858) the effect of price increase has been realized, and the rated price has rebounded to 960-980 yuan / bottle. Due to the low actual sales increment in the coming year (the actual digestion this year is large), it is expected that the price will rise further after the peak season, giving brands below the general five a large operating space. Overall, high-end liquor Maotai, Wuliangye Yibin Co.Ltd(000858) , Luzhou Laojiao Co.Ltd(000568) is still the first choice, with high brand barriers and stable long-term value. The upgrading trend of the sub high-end sector is obvious, and a good start is in sight, focusing on Fenjiu, drunkards, etc. The real estate liquor sector with price rotation transmission is expected to grow more than expected in the coming year, and is optimistic about Gujing, Jiangsu King’S Luck Brewery Joint-Stock Co.Ltd(603369) , Yanghe, etc.
Ping An Securities pointed out that the Spring Festival consumption season is approaching, and Baijiu is in the tide of price rise. The supply prices of Wuliangye Yibin Co.Ltd(000858) , Luzhou Laojiao Co.Ltd(000568) have been raised one after another, and major brands such as Beijing Shunxin Agriculture Co.Ltd(000860) , Xijiu, Anhui Gujing Distillery Company Limited(000596) have also played the “price increase card” one after another. The Chinese Baijiu industry is in the squeeze growth stage of volume reduction and price increase. The overall demand for the industry is stable, and the trend of consumption upgrading and brand concentration is unchanged. As the wind vane of the industry, the successive price increases of famous wines are conducive to opening the volume and price space of the industry, building the certainty of industry growth in 22 years and promoting the improvement of profitability
Dongguan Securities believes that high-end liquor is strong in certainty, and Baijiu Baijiu market can be concerned. After Wuliangye Yibin Co.Ltd(000858) and Luzhou Laojiao Co.Ltd(000568) announced the price increase of products, the market expectation of Maotai price increase and reform was further strengthened. Beijing Shunxin Agriculture Co.Ltd(000860) in popular Baijiu also announced the price increase of products, and raised prices for some products. At the same time, Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) and Jiugui Liquor Co.Ltd(000799) held a dealer conference this week to look forward to the company’s future development goals and directions. With the coming of the new year’s Spring Festival, Baijiu has entered the peak season for sales. It can focus on the cross year Baijiu market and the progress of the follow-up dealer’s conference.
(China Fund News)
