Just now, as the only large-scale network mutual assistance platform in China, mutual treasure officially announced that it will be shut down on January 28, 2022.
In the view of many people in the industry, this may be expected. At the beginning of this year, when meituan mutual aid, easy mutual aid invested by Tencent and waterdrop mutual aid were shut down one after another, the rumors that mutual treasure would eventually be shut down never stopped.
Mutual treasure's latest publicity information shows that its current membership is nearly 75 million, has completed 71 phases of mutual assistance, and has rescued more than 179000 sick members. This user scale and rescue scale also made many insiders and netizens sigh "a little pity".
So, how can mutual treasure properly "place" these 75 million users?
mutual treasure Platform party undertakes follow-up mutual aid
shutdown cost will reach 3 billion
Mutual treasure said in the announcement that from the date of the announcement, members will no longer participate in mutual assistance and sharing. The three-phase apportionment after shutdown shall be borne by mutual treasure platform. According to the estimate of about 560 million assessed contributions in the second phase in December, the cost of mutual treasure platform will be at least 1.6 billion.
At the same time, mutual treasure members diagnosed before the closure can still apply for mutual aid funds according to the rules after the closure, and the application time window is within 180 days after the diagnosis. This part of the mutual aid fund will also be borne by the mutual treasure platform without member sharing. According to the average report volume of mutual treasure in one month, the cost of this part is about 1 billion.
In addition, mutual treasure members can choose whether to switch to commercial insurance. In order to avoid the interruption of members' protection, there is no need to re inform the health, no need to recalculate the waiting period, and there is a three-month free period. According to the conversion of 10 million of 75 million people, the cost of the free period is expected to be 400 million yuan.
Therefore, the cost to be borne by the mutual treasure platform will reach 3 billion.
Network mutual assistance user sinking
68% of users had no commercial insurance
The users of network mutual assistance themselves are extremely sinking. According to the 2020 white paper on internet mutual aid industry, 68% of internet mutual aid members have no commercial insurance at all, and 72% of members are distributed in cities below the third tier. In addition, according to the data of mutual treasure, about 60% of all members of mutual treasure come from the third tier and below, and one third of them come from rural areas and counties.
Professor Guo Jinlong, director of the insurance and economic development research center of the Chinese Academy of Social Sciences, said that the mutual assistance plan has a large scale of users, users sink, and there are many problems to be solved in the smooth shutdown. The most difficult thing is how to arrange the follow-up guarantee. It is the most responsible, reliable and feasible way to guide users to independently choose a new guarantee scheme.
However, internet mutual aid users are more price sensitive, especially for many elderly users, it is difficult to find serious illness insurance products with the same amount and price as mutual treasure. Therefore, many users also expressed "it's a pity" for the shutdown of mutual treasure.
According to the analysis of people in the insurance industry, generally speaking, the option of independent switch to insurance recommended by mutual treasure is a choice after integrating many factors, and some trade-offs have been made between price and protection of rights and interests, but it is more in line with the demands of mutual treasure members.
mutual assistance without clear supervision
shutdown is final
In October 2018, mutual treasure went online, realizing the mutual assistance mode of "guarantee first and then sharing" for the first time, and quickly opened the situation, attracting 20 million people to participate in one month. This has also attracted Internet enterprises such as meituan, 360 and Baidu to join the Bureau for mutual assistance.
"The growth rate of internet mutual aid was amazing that year. Behind it was the awakening of the security needs of low-income groups, but the general threshold of commercial insurance was too high to meet their needs." The above industry insiders said.
However, in China, the development of online mutual assistance has been in an unregulated state. "Who will supervise and how to supervise" has always become a topic of concern in the online mutual assistance industry under the trend of strict financial supervision.
Last September, the anti illegal Bureau of the China Banking and Insurance Regulatory Commission proposed to bring the network mutual assistance platform into supervision; In April this year, when talking about online mutual assistance, the CBRC once again said that online mutual assistance needs standardized development and must be driven with a license. But up to now, there is still no relevant specific policy. This means that it is impossible for network mutual assistance to realize licensed operation in China for the time being.
Therefore, 2021 has become the "shutdown year" of network mutual assistance. On January 31, 2021, meituan mutual aid announced its shutdown; In March, the relaxed mutual aid and waterdrop mutual aid invested by Tencent announced their shutdown one after another; In May, Xiaomi mutual aid was officially shut down.
Therefore, the closure of mutual treasure is actually doomed. With the departure of mutual treasure, the network mutual aid industry also announced a complete curtain call.
(21st Century Business Herald)
