Recently, Qingdao Municipal Bureau of industry and information technology announced the list of new generation “Qingdao Jinhua” cultivation enterprises in 2021. 66 enterprises in the city were listed, including 31 manufacturing enterprises, 15 service enterprises and 20 agricultural enterprises.
The world-renowned “five golden flowers” – Haier, Hisense, Tsingtao beer, double star and Aucma Co.Ltd(600336) , stand out in the selection of “Qingdao Golden Flower”. The value of “Qingdao Jinhua” to the city is not only reflected in its own output value and tax revenue, but more reflected in fission value, such as the pull of the lower and upper reaches of the industrial chain, the cultivation of talents, the incubation of new technologies, the gathering of funds, etc Decai Decoration Co.Ltd(605287) ( Decai Decoration Co.Ltd(605287) . SZ) was selected into the list this time and became a new generation of “Qingdao Jinhua”.
Statistics show that Decai Decoration Co.Ltd(605287) was founded in 1999 and has developed rapidly since 2005. Relying on its strong strength and professional skills, it has successfully undertaken large venues such as the Beijing Olympic Games, the SCO Qingdao summit, Beijing Daxing International Airport, Qingdao Jiaodong International Airport, Qingdao Subway, small Qingdao service center, Qingdao citizen center, Haitian center, Tongguan ancient town in Changsha Construction of Chinese landmark buildings and important projects such as king’s Cross station in London and botlova harbor city in Bosnia and Herzegovina. For many years, relying on the project experience accumulated in key projects and high-quality projects, Decai Decoration Co.Ltd(605287) was listed on the main board of Shanghai Stock Exchange on July 6, 2021, becoming the first A-share listed construction enterprise in Shandong Province.
Excellent business performance and leading position in the industry are the biggest confidence of Decai Decoration Co.Ltd(605287) this list Decai Decoration Co.Ltd(605287) 2021 the announcement of main business data in the fourth quarter shows that the company and its subsidiaries only signed 120 new projects in the fourth quarter, an increase of 31.87% over the same period last year. The amount of newly signed projects is about 2.3 billion yuan, and the amount of newly signed projects in the whole year is about 6.9 billion yuan. Decai Decoration Co.Ltd(605287) still has good news in 2022. As of March 5, the company has disclosed that it has won four projects with a total bid amount of more than 100 million yuan, with a total bid amount of 711 million yuan, including the construction of new primary schools, supporting talent parks, urban power pipe corridors, etc. According to the “statistical results of comprehensive data of China State Construction Engineering Corporation Limited(601668) decoration industry in 2020″ previously released by China State Construction Engineering Corporation Limited(601668) Decoration Association, Decai Decoration Co.Ltd(605287) won the second place in China State Construction Engineering Corporation Limited(601668) decoration industry, China State Construction Engineering Corporation Limited(601668) decoration design industry and China State Construction Engineering Corporation Limited(601668) curtain wall industry. In addition, the company has also won many honors such as China Construction Engineering Luban Award, national high-quality engineering award, China State Construction Engineering Corporation Limited(601668) Engineering Decoration Award, etc. for 16 consecutive years, it ranks first in the architectural decoration industry of Shandong Province and is the “invisible champion” in the industry.
Decai Decoration Co.Ltd(605287) ‘s core competitiveness comes from its advantages in the whole construction industry chain. Different from the differentiation core of other peers, Decai Decoration Co.Ltd(605287) fully opens up the link channel between design, construction and construction in the process, forming a closed loop of management, production and service. The company operates independently from design to general contracting sector, decoration sector, curtain wall, door and window production and processing, which can ensure both construction period and quality. At the design side, Decai has integrated the world-class designer team and introduced the world’s advanced design concept; At the engineering end, the construction quality is ensured through the scientific management and control of the wholly-owned subsidiary Qingdao CSCEC United Group Co., Ltd; On the material side, closely follow the “double carbon” strategy and carry out the R & D and production of new energy-saving and environmental protection materials through the subsidiary Decai high tech, so as to ensure the safety and technical level of construction materials. The whole industry chain model can better help the company to control the quality and cost of each industrial link, so that it has higher controllability advantages in a single link and as a whole.
It is understood that deep integration into Qingdao’s urban renewal process is one of Decai Decoration Co.Ltd(605287) ‘s long-term strategies. According to the prospectus released before Decai Decoration Co.Ltd(605287) listing, in the classification of business income before listing, the proportion of municipal business income has increased from 1.62% in 2018 to 10.46% in 2020, while the proportion of housing construction business income has decreased from 46.20% in 2018 to 26.73% in 2020, The business transformation of the company’s construction general contracting sector has already set the direction. From the perspective of existing projects, including the reconstruction projects of seven old communities such as Nantan District of Jiaozhou City and 12 old communities such as medical community, the repair and renovation of building facades in Sifang Road District, and the reconstruction project of old communities in Changjiang Road street of West Coast new area, most of them are key projects that can open up the pain points of the city and solve the urgent problems of the masses.
Based on the urban renewal of Qingdao, Decai Decoration Co.Ltd(605287) has built a “1 + 3 + n” model, namely “one platform”, relying on the advantages of the whole industrial chain: Decai Decoration Co.Ltd(605287) whole industrial chain architectural decoration platform; “Three transformation sectors”: comprehensive transformation of old communities, improvement of supporting facilities of old communities and greening upgrading of old communities; And the ability to infinitely evolve to “n scenes”, realize the whole process of design, construction and landscape transformation, and connect all aspects of the transformation of old communities into an organic whole, so as to make the transformation process more smooth, safer and higher quality.
On the basis of taking root in Qingdao, the company also actively plans for the international and Chinese markets. It has set up six centers in Qingdao, Beijing, East China, South China, Southwest China and London. It has a stable layout in the three business areas of design, construction and science and Technology Industrial Park. At the same time, it continues to integrate the global resource allocation capacity, introduce advanced elements in the international market, and seek benefits from the global supply chain, Enhance the position and control of China State Construction Engineering Corporation Limited(601668) decoration industry in the global innovation chain, value chain and supply chain.
Looking to the future, Ye Decai, chairman of the company, said: “As a new generation of Qingdao Golden Flower, Decai Decoration Co.Ltd(605287) will be based on the new development stage, implement the new development concept, integrate into the new development pattern, benchmark the leading enterprises in the same industry at home and abroad, identify the development orientation, innovate the brand culture, speed up the promotion of popularity and reputation, and build Qingdao into a more dynamic, powerful and charming city with the light of the new generation of Qingdao Golden Flower Color, dress up as an open, modern, dynamic and fashionable international metropolis. “
