In March, the spring home decoration market was fully launched. The demand for new house decoration, old house transformation and local transformation of hardbound houses broke out. Consumers have strong demand for high-quality appliances such as water purification, central air conditioning, kitchen and bathroom, embedded appliances and so on. Offline stores have become key places for high-quality and integrated electrical scene experience.
Jingdong five-star appliance announced the establishment of a “quality life Guardian alliance” with Haier, Midea, Hisense, Casati, Colmo, Changhong Meiling Co.Ltd(000521) , boss, TCL, Ecovacs Robotics Co.Ltd(603486) , Lenovo and other head appliance brands, and launched the 315 quality shopping festival of “good things can be seen, services are around” in Jingdong five-star appliance’s flagship store in Jingdong city and more than 1000 stores. Stimulate warm spring consumption through “10 billion quality subsidies, old for new, and free customization of whole house household appliances”. Jingdong five-star Appliance Co., Ltd. announced to comprehensively upgrade the original home appliance consulting service to 1-to-1 proposer service to provide one-stop home appliance solutions.
On the eve of 315, Midea, Haier, Panasonic, Changhong Meiling Co.Ltd(000521) and other brand executives successively visited Jingdong five-star electrical appliance headquarters to comprehensively upgrade strategic cooperation and seize the warm spring home appliance market through “fire March”. New products such as high-definition door opening, refrigerator, dryer and so on will be integrated into the trend of household fresh-keeping, and household cleaning.
The alliance focuses on the main promotion of the trend new products and top selling products of various brands; According to the trend of series consumption, we will launch a complete set of preferential combinations across categories and give high-end gifts; Promote the consumption of green and healthy household appliances through trade in subsidies; Comprehensively upgrade service guarantee to ensure worry free after-sales.
Wang Lin, deputy general manager of Jingdong five-star electric Hunan Branch, said that the fundamental purpose of the establishment of the “quality life Guardian alliance” is to eliminate shopping pain points, improve consumption experience and promote consumption equity. Provide consumers with reasonable matching suggestions and high-quality shopping choices, ensure that consumers get more professional, scientific, transparent and equal information in shopping, reduce potential risks and let them buy “rest assured, happy and worry free”.
In order to improve the service quality, we also launched the 315 quality shopping festival of “good things can be seen and service is around”. Activities such as “10 billion quality subsidies, trade in, free customization of whole house household appliances scheme, top 10 gold standard services of Jingdong electric appliance, exclusive air conditioning” 10 free “service, neighborhood quality life festival” were carried out. At the same time, our cooperative brand Skyworth has also launched the new seven-star exclusive service. For OLED and mural TV, Skyworth puts forward four free policies, free on-site measurement and customization, free on-site installation and commissioning, free opening of special walls and free experience of dust-free installation. Provide consumers with protection higher than the industry level, advocate green consumption, and let consumers enjoy a reassuring and worry-free service experience.
Jingdong Wuxing Electric Appliance Co., Ltd. and postal savings bank of China have also reached strategic cooperation on quality. On the basis of future strategic cooperation, the two sides will strictly implement the legal provisions to ensure more fair consumption; Actively guide “quality service” to realize deeper consumption equity; Strengthen market services in cities and towns to achieve greater consumption equity; Practice green and low-carbon consumption and achieve sustainable consumption equity.
The real estate cycle is coming to an end, the “incremental demand dividend” in the home appliance market is over, and the whole industry has switched to a new cycle of “stock replacement”. There is a strong demand for high-end, healthy and central integrated household appliances, and the trend of consumption upgrading is more obvious. Jingdong Mall and Jingdong electric appliance city flagship stores have created an omni channel store model, supplemented by our “quality life Guardian alliance”, which has realized the integration of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) and is an offline “entity field” with experience as the core, which will undoubtedly become a key place for high-end value output and systematic scene experience. It is also a challenge and opportunity given to us by the times.
In addition, in order to improve the guarantee of consumption quality, the offline stores of Jingdong electric appliance have the same service standard as that of Jingdong main station, providing 7-day unreasonable return and replacement, 30-day price guarantee, 30-day guaranteed return and 180 day guaranteed replacement for power quality problems.
