On the morning of February 28, Eastroc Beverage (Group) Co.Ltd(605499) held a performance briefing for 2021. In 2021, the company achieved an operating revenue of 6.978 billion yuan, an increase of 40.72% year-on-year; The net profit attributable to the parent company was 1.193 billion yuan, a year-on-year increase of 46.90% Eastroc Beverage (Group) Co.Ltd(605499) chairman Lin Muqin mentioned at the meeting that in the future, we should strengthen the construction of terminal outlets, especially frozen display.
In 2021, Eastroc Beverage (Group) Co.Ltd(605499) compared with the same period in 2020, the promotion cost of freezer delivery and other channels increased by about 134 million yuan. “Our research found that many consumers only decide what to buy when they open the refrigerator. Therefore, the most basic thing to make drinks is to put the products on the shelf and freeze them in a good position.” He stressed that Eastroc Beverage (Group) Co.Ltd(605499) will continue to grab freezers and display spaces offline in the future.
