In the past week, a series of project names have been added to the project delivery list of China Olympic Park: Nanning Yujiang mansion, Chongqing feicui Tianchen, Changsha Tianjiao, Zhanjiang yueshidai garden, No. 1 Yangjiang Park, Zhuhai Doumen Lijing garden, Meizhou rongchuang Olympic Park Jiulong platform.
In Guangdong alone, nearly 1500 sets were delivered, including 6 projects including Yangjiang Park No. 1 project, which were delivered in advance. The first day of Yangjiang Park No. 1 delivery, the visit delivery rate was as high as 100%.
According to statistics, in the past week, the Olympic Park delivered more than 4000 sets, with a delivery area of more than 400000 square meters. In the fourth quarter, up to now, a total of 30 projects have been delivered and more than 12000 suites have been delivered. It is not difficult to see that the Olympic Park, which previously shouted "visual protection delivery is a top priority", is cashing in its words with action.
why does the Olympic Park attach so much importance to project delivery?
In the second half of the year, there have been many real estate enterprises with liquidity difficulties, and each enterprise faces different problems. However, generally speaking, they all hope that the market will come out of the cold winter as soon as possible, hope to introduce strategic investors and look forward to the emergence of "White Knight" to alleviate the capital crisis caused by debt run. Frankly speaking, it is unlikely that this road will be completed in a short time.
Then, more real estate enterprises also choose to do everything possible to dispose of assets and return funds. The logic is clear: everything is sufficient cash flow, and everything is to solve rigid cashing. But there is no doubt that this will sacrifice the future profitability of the enterprise. Because the assets that can be sold are high-quality assets with good liquidity.
so how do you keep hope for future survival?
As we all know, the source of cash account on the balance sheet of real estate enterprises is mainly composed of two aspects: one is liabilities, and the other is funds mainly based on sales collection. At present, in terms of liquidity, although there is a certain recovery at the financing end, the financing function of risk exposed real estate enterprises may be difficult to return to normal in the short term.
Then it means that the enterprise must rely on sales collection in the future. In the long run, enterprises need to have sustainable operation ability and operational cash flow. In other words, if the troubled real estate enterprises want to turn over and continue to stay on the industry track, they must have their own hematopoietic ability.
To ensure smooth sales channels, we must ensure enterprise credit and reputation, so that the market still recognizes its product power and delivery power. Therefore, from the perspective of operation, guaranteed delivery will be given a unique meaning at this moment, namely "credit repair". If an enterprise can deliver products on time, point by point, high quality and high quantity in a crisis, it will undoubtedly become a bonus in the eyes of customers.
In fact, the road ahead has long been pointed out. As early as the end of September, the central bank's Monetary Policy Committee proposed at its regular meeting in the third quarter of 2021 to safeguard the healthy development of the real estate market and the legitimate rights and interests of housing consumers. How to implement "two maintenance"? Guaranteed delivery is undoubtedly the top priority for any enterprise and even the whole industry.
The determination and attitude of self rescue determine the possibility of being rescued. The determination and attitude are not limited to short-term asset disposal, but also how to retain the fire of sustainable development for the enterprise in the future.
In early December, Guo Ziwen, chairman of the board of directors of Aoyuan group, clearly required all regions to enter the wartime state of full guarantee operation, guarantee delivery and fund cashing. Aoyuan should become a typical model for successful transformation of difficult enterprises in the industry.
Let's look at a set of data: in the first 11 months of this year, the Olympic Park delivered more than 70 projects nationwide, a year-on-year increase of nearly 30%; The delivery area exceeded 5 million square meters, with a year-on-year increase of 45%. At the same time, the quality is guaranteed. Among these projects, Jingzhou Aoyuan University and Jiangmen Aoyuan Junting Bay have a delivery satisfaction of more than 90%; Jinni Bay of Zhuhai Olympic Park reached 100% delivery rate on the first day of delivery, reaching the industry benchmark level.
It is not difficult to understand the problem, but the difficulty lies in the unity of knowledge and practice. The current guarantee of delivery and quality is not only self-help in the present, but also the preservation of future profit expectations. Only normal delivery can relieve the market anxiety, ensure the smooth sales of new projects in the future and form a virtuous circle. in the few days left in 2021, the Olympic Park will continue to deliver dozens of projects in Zhuhai, Meizhou, Yangjiang, Zhanjiang, Changsha, Nanning, Chongqing and other cities, making every effort to fulfill the commitment of "guaranteed delivery".
If real estate enterprises want to be saved, they must save themselves first. Just shouting slogans is not enough. Only by matching a series of pragmatic and solid actions, real estate enterprises may get rid of the quagmire.
(21st Century Business Herald)
