A high level of opening up is an inevitable requirement for China to base itself on the new development stage, implement the new development concept and build a new development pattern. Over the past 40 years of reform and opening up, China’s export-oriented economic development strategy has achieved remarkable results. From 2001 to 2020, China’s total economic output increased by 8 times and its trade in goods increased by 8 times. In the 20 years since China’s accession to the WTO, China has rapidly grown into the world’s largest trading country. At the historical intersection of the “two centenary” goals, the recently concluded central economic work conference pointed out that we should continue to do a good job in the “six stabilities” and “six guarantees”, expand high-level opening-up, take multiple measures to stabilize foreign trade and stabilize the macroeconomic market.
“Under the new development pattern of double circulation, the development of export-oriented economy is an important driving force to promote the” steady improvement of quantity and quality “of China’s economy. Over the years, in the process of pursuing the perfection of serving the government, serving small, medium-sized and micro enterprises and serving inland ports, hongyuntong has formed a business model of” one park and two lines “and become a promoter of regional export-oriented economic development It is a practitioner of a new mode of developing a new form of foreign trade. ” Said Liu Ming, chairman of Dezhou hongyuntong International Logistics Co., Ltd.
Dezhou hongyuntong International Logistics Co., Ltd., established in April 2013, has always adhered to the substantive operation of inland port and is the advocate and practitioner of “the fourth generation inland port”. Combined with the market resources formed by on-the-spot operation in Africa for many years, it has built a business model of “one park and two lines”, committed to becoming a supply chain platform enterprise in the foreign trade industry, and realized the full coverage of “customs supervision station, multimodal transport, international freight forwarding, international trade, supply chain finance, information services” and other businesses, It is the only innovative supply chain enterprise listed on the “new third board” in Dezhou.
yongdang “fourth generation inland port”
advocates and practitioners
Inland port is an important starting point to improve the level of regional opening to the outside world and a “gold wharf” to help the high-quality development of local economy. As early as 2002, the founding team of hongyuntong began to participate in the construction and operation of inland ports, with nearly 20 years of rich experience.
“At present, the operation of most inland ports in China is not ideal. In our opinion, it is mainly due to the lack of scientific business traction with industrial characteristics, the inability to realize efficient ‘re-entry and re-exit’ supply organization, and the lack of specialized teams for comprehensive foreign trade services. Hongyuntong has been looking for a good business model to revitalize all inland ports in China and realize the goal of moving ports to enterprises At the door of the industry, we will truly give full play to the social value of inland ports, realize the economic benefits of inland ports, build a logistics hub on the Silk Road Economic Belt, and boost the export-oriented economic development of inland regions. ” The relevant person in charge of hongyuntong said.
In this context, “promoting the export-oriented economic development of inland port region” has been the enterprise mission of hongyuntong since its establishment. “Building the industrial park of inland port Park” has become the “one park” that plays a fundamental role in hongyuntong’s “one park and two lines” business model.
As the first enterprise in China to put forward the business model concept of “four generations of inland ports”, the four generations of inland ports advocated by hongyuntong are characterized by networked layout, digital intelligence of information, systematization of business and operation platform, Integrating “customs supervision, container transshipment and stockpiling, station storage, highway rail sea intermodal transport, international freight forwarding, international trade, foreign trade incubation, foreign trade comprehensive services and supply chain finance”, it will build the Chinese market into a source of goods and the overseas market into a sales place, so as to realize “Chinese goods sell globally”.
“We integrate resources and share information through platform operation, open up the market layout of ‘inland port overseas terminal’, complete the industrial chain layout from the front end of production and processing to overseas sales terminal, and build a platform, intelligent and professional regional export-oriented economic service platform.” The relevant person in charge of hongyuntong said that hongyuntong’s inland port system uses the original inland port resources for empowerment, gathers the source of goods through intensive control of supply channels, sales channels and logistics channels, creates a supply chain management with regional industrial characteristics, and will revitalize the development of China’s inland ports through self-operation and export mode.
China foreign + Wuxi Online Offline Communication Information Technology Co.Ltd(300959)
open up the China Africa international trade line
If the inland port is an important source of goods in the “one park and two lines” business model, the “two lines” of China Africa international trade line and China Africa international logistics line are indispensable “value converters”.
“The African market is the core competitiveness of hongyuntong’s business model. We have opened up terminal sales channels in Africa by optimizing transaction links, logistics links, information links, settlement links and financial links, so as to help Chinese small, medium-sized and micro enterprises develop a broad African market.” The relevant person in charge of hongyuntong said.
Since 2012, the founding team of hongyuntong has “entered” the African market and explored business in African countries such as Tanzania, Kenya, Nigeria and Mozambique. After 10 years of intensive cultivation in the African market, it has cooperated with China Africa International Logistics Internet platform to layout the “overseas warehouse” and “Silk Road Post station” system. Through victomall online mall, it has formed an African sales system integrating “o2o” ( Wuxi Online Offline Communication Information Technology Co.Ltd(300959) ), formed a business model integrating “African overseas warehouse, African logistics and African trade”, and innovated a new business form of foreign trade.
The Chinese end of the China Africa international trade line needs to play the functions of gathering and manufacturing goods, while the African end needs to make the sales of goods more convenient and efficient. To truly realize Wuxi Online Offline Communication Information Technology Co.Ltd(300959) opening up both ends of China’s foreign trade supply and demand, what layout has hongyuntong done in recent years? It is reported that in China, hongyuntong mainly relies on inland port, new silk road company and foreign trade association to serve small and medium-sized enterprises and layout the industrial supply chain network.
“Through the layout of a series of New Silk Road companies, incubating a large number of enterprises to participate in foreign trade production and operation, we can form a supplier network of hongyuntong, develop global orders for regional enterprises through the export of talents and mode, provide supply chain financial services for small, medium-sized and micro enterprises through the state-owned enterprise platform, organize goods sources for overseas sales, and realize the closed-loop and benign development of the foreign trade industrial chain, which is also Positive response to the one belt, one road development initiative. According to the relevant person in charge of hongyuntong, by the end of 2021, hongyuntong had established five new Silk Road joint ventures with government investment platforms such as Jinan, Dezhou and Qihe, and has incubated more than 100 foreign trade enterprises, directly driving the total export volume of more than 500 million yuan, including large state-owned enterprises represented by Dezhou transportation and investment, Dezhou Jianneng and Cangzhou port.
“Cangzhou New Silk Road International Logistics Co., Ltd.” was jointly established by Cangzhou Port Group Co., Ltd. and hongyuntong in June 2019. Over the past two years, the company has played an important role in promoting the further improvement of the service system and industrial upgrading of Huanghua port. According to the data, only in the first 10 months of 2021, the company achieved an operating income of 80.62 million yuan, and it is expected that the annual operating income will exceed 100 million yuan in 2021.
“The company will gradually become bigger and stronger, improve the new silk road system and boost the construction and development of a major international trade port by increasing its own funds, increasing the volume of incubation business and the implementation of more new silk road models.” Cangzhou New Silk Road International Logistics Co., Ltd. said the relevant person in charge.
In order to better serve small, medium-sized and micro enterprises, build a regional foreign trade ecosystem and boost the transformation and upgrading of export-oriented economy, hongyuntong is actively promoting the construction of a foreign trade industry ecosystem. Led by the new Silk Road companies, hongyuntong is organizing the establishment of foreign trade associations, upgrading the “inland port” to a “Foreign Trade Industrial Park”, and introducing small, medium-sized and micro enterprises and financial, consulting and other service institutions, Provide small, medium-sized and micro enterprises with one-stop services such as foreign trade, logistics, finance and information, and solve the problems of financing and transaction difficulties through the government’s guidance of each new silk road company to participate in the entry of foreign trade industry development fund and supply chain financial services; Through the platform service of overseas sales team and China’s foreign trade professional team, make good use of the “overseas warehouse” mode to help small, medium-sized and micro enterprise products better “go global” and create a “regional export-oriented economic development solution” with the characteristics of Macro Express. Among them, “Kenya model” is an effective practice model.
Taking Kenya as an example, hongyuntong, inland port and new silk road company have jointly completed the construction of overseas warehouses in the African market, upgraded the traditional overseas warehouses to overseas trade logistics centers integrating offline product display, trading, warehousing, customs clearance, transit, cross-border goods preparation and logistics distribution, and China’s local state-owned enterprise new silk road company carries out standardized management and monitoring of overseas warehouses, COSCO, a central enterprise, carries out the whole process logistics control of goods. The overseas sales team of hongyuntong carries out the design of trade channels and market development and construction according to the characteristics of the African market, makes every effort to integrate African sales resources, organize Wuxi Online Offline Communication Information Technology Co.Ltd(300959) marketing, meet the purchasing habits of African merchants to see and buy goods through “Silk Road Post station” and “multi-level warehouse distribution”, speed up the business turnover and shorten the sales lag time, The digital platform displays the whole chain information such as customs business flow, freight material flow and business capital flow in the whole process, better carries out risk monitoring and business driving, and makes the exponential growth of business scale a reality. “Inland port + overseas warehouse + overseas marketing will become an important model for the development and growth of export-oriented economy.” Fang Limin, general manager of hongyuntong, believes that.
“Overseas warehouse is an important support for hongyuntong to realize localized operation, service and market expansion overseas. By combining with China’s inland port, it puts the products of small, medium-sized and micro enterprises in front of overseas warehouse, and solves the financial difficulties for the trade of small, medium-sized and micro enterprises, which increases the competitiveness of Chinese enterprises in the African market.” Said the relevant person in charge of hongyuntong (Kenya) Development Co., Ltd. Under the active exploration and practice of new business forms and models of foreign trade, hongyuntong will be established in 2019
Become the first “9810” (i.e. cross-border e-commerce export overseas warehouse) and “9710” (i.e. cross-border e-commerce enterprise to enterprise direct export) customs declaration model enterprise in Dezhou; In 2021, hongyuntong’s overseas warehouse in Nairobi, Kenya was rated as a public overseas warehouse cultivated by Shandong Province.
In addition, Hongyun Tongli uses the upgraded China Africa supply chain platform, including five sub platforms of “New Silk Road barter trade platform, comprehensive trade service platform, Yifei logistics platform, overseas warehouse platform and victomall online mall platform”, through resource integration, links Chinese small and medium-sized micro manufacturers to African terminal retailers (small B), and shortens the whole process of China Africa trade, The China Africa trade model has been changed and big data has been used to effectively solve the problems of order, operation, financing, logistics and supervision of small and medium-sized enterprises in international trade.
“China Africa supply chain platform system is an information service platform that takes Africa as the target market and integrates Chinese products and African market channels. The offline sales system built by hongyuntong, combined with the rich experience accumulated in the research and development of digital operation platform in the field of it informatization for seven years, provides a ‘Online + offline’ package solution for regional export-oriented economic development.” The relevant person in charge of hongyuntong said.
extend China Africa international logistics line
“door to door” service becomes a reality
Traditional China Africa Logistics cannot achieve “door-to-door” due to many links. How to fundamentally solve this problem? After years of exploration, hongyuntong has continuously extended the China Africa international logistics line. When undertaking the supply of “thousands of troops entering Africa” of the China Africa trade line, it directly serves local enterprises by relying on inland ports and new Silk Road companies, helps local enterprises solve the “door-to-door” logistics pain points, and allows Chinese logistics providers to share the blue ocean market of African logistics, Let African logistics providers have an uninterrupted supply of Chinese goods and realize the strategic value of China Africa international logistics line.
At the Chinese end, hongyuntong actively integrates high-quality port resources to create a logistics service function of “high quality and low price”. Set up a “big service team” in the port to meet the needs of specialized talents and service resources of inland ports, and actively integrate other African goods sources of major ports while helping inland ports and the new Silk Road open up logistics resources.
In the African end, in recent years, hongyuntong has been trying and innovating, taking Kenya as a pilot, and gradually formed a unique business system of “overseas warehouse” and “Silk Road Post station”.
“In the process of operating new formats of foreign trade, we found that the storage network layout of three-level nodes is an important support for innovating African commercial formats and developing foreign trade. Finally, we established the ‘little vegetable bird logistics’ for building the storage network layout and named it’ Silk Road Post station system ‘, which is an important link in the overseas sales and distribution system and the’ last public ‘to solve the African logistics system An important hub of the ‘Li’ According to the relevant person in charge of hongyuntong, the system refers to the layout of overseas warehouses in overseas first, second and third tier cities, corresponding to first tier warehouses, second tier warehouses and third tier warehouses, and the establishment of Silk Road Post logistics system similar to Alibaba rookies in first tier, second tier and third tier cities respectively, so that outbound goods can reach warehouses at all levels, eliminating the traditional intermediate links.
It is reported that the Silk Road Post station is the overseas logistics distribution platform of hongyuntong. As the offline core support of the China Africa supply chain platform, it provides offline network pick-up services for the China Africa supply chain platform. Relying on the Silk Road Post station logistics network, hongyuntong can extend logistics services and provide local “door-to-door” logistics services for overseas warehouses, making it easier for African terminal dealers to purchase and lower logistics costs.
“Relying on its own international logistics business foundation, hongyuntong is committed to building the first service provider of China Africa international logistics special line. In Kenya, it cooperates with the famous Habo logistics group to vigorously develop one-stop cross-border logistics services including Chinese cargo collection, international freight, overseas customs clearance and distribution. At the same time, hongyuntong cooperates with Hebei Cangzhou port group in China and plans to open in 2022 Connect the bulk carrier special line business between Huanghua port and Mombasa port to form the first China Africa special line for international logistics. ” The relevant person in charge of hongyuntong said that hongyuntong plans to carry out China Africa shipping dedicated lines from China to African countries (at least 10 countries), and further promote the realization of “door-to-door” international logistics services in combination with the coordination of African end logistics services.
One belt, one road to China, is to take the opportunity to start the 14th Five-Year year, and uphold the mission of “promoting the development of the export-oriented economy in the inland port area, enhancing the competitiveness of regional enterprises and making international trade simple, fast and low-cost.” China’s first trader in trade with Africa and the first service provider of China Africa international logistics special line have become the benchmark of China’s sea rail intermodal operation and the best operator of China’s international logistics Internet platform, creating a high-level model for regional export-oriented economy.
(International Business Daily)
