Recently, the China Securities Journal China Securities Taurus reporter conducted field research on the real estate market in many school districts in Beijing. The survey found that since the implementation of the multi school zoning policy in Beijing, the school district housing has fallen into a "embarrassing situation" with price and no market. Although the price did not loosen significantly, the trading volume fell sharply. Intermediary transactions entered a low period, and the intermediary fee of the head intermediary was greatly discounted.
turnover decreased sharply
"When the trading volume is the highest, buying a house needs to be robbed. On average, a person can sell seven houses a month. Now employees with good performance can sell one house in two months. Those with poor performance may not have a list of school district houses for half a year." Wang Hong (a pseudonym), a well-known intermediary near Changchun Street, Xicheng District, told reporters.
Wang Hong introduced that after the Spring Festival in 2021, there will be a small peak in the transaction of school district housing. "In February and March, the trading volume of second-hand houses in Beijing was still very high. For stores with about 10 people, 20 or 30 sets of houses could be traded every month. In the second half of the year, the transactions of school district houses with 'high unit price and high total price' fell sharply."
However, from the perspective of price, the school district housing has not been significantly affected. "Unless it is an urgent customer who needs money urgently, the price may be lower than the latest transaction price. Ordinary houses are sold according to the latest transaction price of the community, and there will be no significant decline. In the case of a bad market, the most is to list more for a period of time, and the transaction cycle will become longer. Even some customers think that they can't sell anyway, so it's better to hang higher, so as to save the intermediary every day Come to the door and talk about the price. " Wang Ming (a pseudonym), a second-hand housing salesman who has been engaged in intermediary service in Haidian District for 10 years, told reporters.
Wang Ming pointed out that after the implementation of multi school zoning in Dongcheng, Xicheng and Haidian, school districts in these areas are no longer "Insured". However, many customers who own these houses live by themselves, and the stability is relatively strong. There are more owners who hold the mentality of "don't sell if they can't sell".
more discounts on intermediary fees
China Securities Journal reporter found that at present, in order to strive for transaction resources, there are more discounts on intermediary fees for head intermediaries in the near future. A head intermediary sales revealed that near the end of the year, in order to sprint performance, many salespeople discount the intermediary fee by 20% on the original basis, and transfer the commission they should get to buyers to attract customers to buy a house.
Some buyers told reporters that even after a 20% discount, the intermediary fee of the head intermediary is still more than 2%, which is not a small gap from a few years ago.
Many intermediaries told reporters that at present, all major intermediaries have basically launched VR house viewing, listing dictionary database and other functions. The cost of upgrading this system is very high. In the later stage, in order to maintain the housing supply and increase the viewing, more human and material resources are also needed. For example, take high-quality photos, upload the latest situation of houses, and so on. In addition, intermediaries should bear some special risks in the process of housing transactions, such as short-term borrowing of funds and so on. These businesses have higher costs than before.
"In addition, from the perspective of personnel composition, intermediaries are transforming to specialization and high-end. Many stores have recruitment requirements for academic qualifications, while candidates with high academic qualifications generally have a high base salary, which will increase costs." An intermediary told reporters, "compared with before, the threshold of the original intermediary industry is very low, and the industry mainly depends on commission. Old employees basically have no base salary. If there is no bill, the cost will be relatively low."
From the perspective of industry rectification, on December 27, the official wechat of Beijing Municipal Commission of housing and urban rural development issued a document. In response to the sudden problems such as the rapid rise of housing prices in the school district, the illegal inflow of operating loans into the real estate market and the explosion of housing rental enterprises since this year, the housing management department of urban housing and urban rural development in Beijing has taken emergency law enforcement, ad hoc law enforcement and other methods to quickly attack and intensively organize and carry out multiple rounds of law enforcement actions, Strictly investigate and deal with the illegal problems such as the speculation of school district housing by intermediaries and the publicity and operation of loans. In 2021, the housing construction and housing management department in Beijing carried out 5650 law enforcement inspections of real estate brokerage institutions, imposed 457 administrative penalties, and the amount of punishment was 5.755 million yuan.
(China Securities Journal)
